Recently, with the Chengdu Auto Show, a number of new cars appeared in public view for the first time. Unexpectedly, it was the names of some electric cars that really caused heated discussion among fans.
White cat, black cat, big dog and ant, which words come to mind, the car or the zoo?
next, let's add the above words to the car brand.
Euler White Cat, Euler Black Cat, Haval Dog, Chery Ant, when you see this, whether you are still confused or not, you need to know the names of these new cars.
it's hard to imagine if these cars get together, whether there will be an extra story of the cartoon Zootopia-Crazy Auto Animal City.
why have a number of animal car names emerged recently? How will the car name develop in the future? Please look down.
■? Introduction of "Animal" model
Euler White Cat
The third model of Euler, a new energy brand under Great Wall Motor, is positioned as a mini-car. The battery capacity is available in 34 kWh and 38 kWh versions. The NEDC cruising range corresponds to 36 km and 41 km respectively. The maximum power of the 36 km version is 35 kW, the maximum torque is 125 Nm, and the maximum power of the 41 km version is 45 kW. The official guide price range is 75,8-88,8 yuan.
by the way, no matter what color the car is, he is called white cat.
As an annual redesigned model of the Euler R1, the new car has not only a more memorable name, but also a top-mounted model with a maximum power of 45 kW and a maximum torque of 125 Nm on the basis of the original power version. The NEDC cruising range is available in three versions: 31 km, 351 km and 45 km.
Euler Good Cat is a brand-new small pure electric SUV owned by Euler, which was officially unveiled at Chengdu Auto Show for the first time. Later, it was officially named Good Cat, and together with the white cat and black cat mentioned above, it formed a "cat family". Euler Good Cat has a maximum power of 15 kW and will use ternary lithium-ion batteries produced by Honeycomb Energy.
As a brand-new model of Haval, Haval Dog is positioned as a compact SUV. The new car will be equipped with a 1.5T engine, with a maximum power of 124kW, a four-wheel drive version, and an optional rear differential lock, and a model equipped with a 2.T engine will be launched in the future.
Chery New Energy's brand-new pure electric medium-sized SUV codenamed S61 is officially named "Ant". The new car is built on the pure electric platform LFS that Chery New Energy is developing, with a cruising range of 51 kilometers, and is expected to be officially launched in the third quarter of this year.
However, in the face of the above four Great Wall contestants, Chery ants are quite suspicious of rubbing heat.
■? It's not just "animals"
As we all know, with the trend of electrification, many new car-making forces have emerged. When they name their own brands, they can be said to show their magical powers.
until the above-mentioned vehicles named after "animals" appeared, this convention was completely broken, and "rule breakers" were not satisfied with this. Great Wall Motor recently released two global vehicle platforms, namely "Lemon" and "Tank". Although it is not an animal name, it still belongs to the style of "flying yourself". Undeniably, these names are really impressive and easy to remember and spread.
lemon platform is positioned as a global high-intelligence modular technology platform, which is extremely malleable, with a wheelbase range of 2,65-3,5 mm. The products can cover three major market segments, namely SUV, sedan and MPV, and the vehicle types can cover small cars, compact cars, medium-sized cars, medium-sized cars and large cars, and can be adapted to four power schemes, namely fuel, multiple hybrids, pure electric vehicles and hydrogen fuel cells.
the third-generation haval H6, which will be officially launched in August, will be the first mass-produced model of lemon platform, and the first-generation hydrogen fuel cell of Great Wall Motor will also be born on this platform in 221.
The tank platform is positioned as a global intelligent professional off-road platform, with a wheelbase of 2,75-3,75 mm, and its models cover three major market segments: SUV, MPV and pickup truck, and the model level can cover medium-sized, medium-sized and large-sized vehicles. The wading depth of the platform's models is 965 mm, the climbing degree is 1%, and the minimum ground clearance is 224 mm.
during the Chengdu auto show, the tank 3, the first mass-produced model of the tank platform, was officially unveiled. The new car is a hard-core compact SUV based on a non-loaded body, which will be equipped with three differential locks at the front, middle and rear, with nine driving modes to choose from. In the future, the platform will also create more hard-core SUV models with different sizes.
■? There are also "animal" car names abroad
It is a relatively new phenomenon to name cars after animals in the Chinese market at present, but in fact, this method has long been used by "predecessors". Lamborghini, a well-known sports car brand, not only has the logo of a cow, but also many of its models have the tradition of using names related to cows.
Diablo, which came out in p>199, got its name from the fierce bullfight that experienced an epic battle. In addition, Diablo also means "ghost" in Spanish.
Diablo's "successor", Murcié lago, got its name from a medieval bullfight that won't die after several battles, and this word means "bat" in Spanish.
the name of Gallardo, an entry-level sports car, comes from one of the five traditional bullfighting varieties in Spain. This kind of bullfighting is famous for being extremely brave and aggressive, and its other major feature is that it remains full of energy until the last moment.
it is not difficult to see that Lamborghini's car name generally adopts the name of a specific breed of cattle, or directly transplants the name of a cow with allusions to the car, which has the advantage of giving different models unique temperament.
going back to the recent rise of animal car names of China brands, most of them are named after animal types. Although there is a little lack of unique temperament and high-end feeling, considering that the positioning of relevant models is mostly rudimentary at present, it is relatively more important for car names to be approachable and easy to remember.
However, if we continue to introduce higher-positioned vehicles in the future, we might as well learn from the methods of "predecessors" and adopt specific animal species to name them, such as Persian cat, Scottish folded-eared cat, or Du Binquan, border collie and so on.
■? State comments
I wonder if you have noticed that the name "Sao Operation" mentioned in the article, headed by Great Wall Department, seems a bit out of line in the automobile circle, but it is common in the fields of electronic products and software apps, such as Apple mobile phone, Xiaomi mobile phone, mango TV, watermelon video, hornet's nest travel, dragonfly FM and so on. We have long been used to these names.
This makes people associate the future trend of automobiles with the development of electronic products. Don't think that this is the divergence of thinking out of thin air, because the idea of building automobiles is quite similar to that of electronic products. The most impressive thing is the OTA upgrade-upgrading the automobile system through the network, thus improving the performance of automobiles and even opening new functions. This is simply a fantasy in the era of fuel vehicles, but with the advancement of the "new four modernizations" of automobiles, this has become a reality. Great Wall Motor's "fame storm" also shows that it is seeking a way to survive through transformation.
In the future, as the tool attributes of cars become more and more obvious, we may really treat cars like a mobile phone or even an App.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.