1. The name of the store must be consistent with the goods it deals in. The method of naming the store can usually reflect the business characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Guangming optical shop, Mingmu optical shop and the like know what to do at a glance.
2. The name of the store must be novel and unconventional, and the name of the visual store that can quickly capture consumers must be novel, which can arouse consumers' interest, attract them to visit the store, such as the window of the soul, eye-opening, etc., and make consumers interested and curious.
3. The name of the store should be concise, and the name that is easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated characters as store names, so that customers not only can't recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the stores with such difficult names.
4. The name of the store should give people a good sense of beauty and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, Louwailou, Taotaoju and other shops are named in the following ways:
(1) naming methods related to the nature of the products, such as Boshiming optical shop, sparkling optical shop, etc.
(2) naming methods related to well-known people or things, location names, etc., such as My Shiniest, Chengdu optical shop, etc.
(3) Names related to the spirit of business service, such as 24-hour optical shops and integrity optical shops.