1 There is no need to spread your energy to make multiple accounts. Service number? Enterprise? Personal number? Many companies have registered multiple registrations, but have failed to do so well. If it is a medium-sized enterprise, making a service account is the best choice. Subscription accounts are more difficult than service accounts. Not everyone can use a subscription account to do self-media. Choose according to your business and your own strength.
2 The potential of personal accounts cannot be ignored. The gameplay of Moments is not just about selling goods, Moments is not just for individuals, companies can also create personal accounts and Moments. For products with high customer unit prices, products that require trust, and products with high return rates, you can actually create a personal account. In many cases, the influence of the circle of friends is greater than the official account.
3 For companies that are just starting out with WeChat, complex data reports are of little significance. Pay attention to interaction and the number of fans. The number of fans in the early stage is more important. The price-performance ratio of completing an event without fans is too low! It is most important to find ways to convert old customers into WeChat friends and followers.
4 How to break through the number limit. There is a simple way to increase the number of people in each account to about 4,000, then open a second account, copy the avatar and nickname, and then synchronize the content of the circle of friends. This forms a matrix. Every time you post to Moments, multiple accounts can be synchronized together.
5 What should I do if I occasionally write interactive copywriting, but no one else can see the lively comments and likes (only the likes and comments of friends I have added to each other)? When replying to someone's comment, please do not @ him, but directly click on the comment under your post to reply, so that others can see it.
6 If no one interacts with you and it seems too deserted, you can also pretend that someone is commenting on you and leave a few comments yourself. For example, even if there is no reply, you can still reply like this: Thank you everyone for your enthusiastic support, I am in tears! In this way, others will think that there are really many replies, and they will feel very lively when they see it...
7 A similar method to the previous one can also be used to advertise yourself. For example, you posted an interesting product and you want people to know how to buy it, but there are many likes and no one asked me about the purchase address. You can’t tell me directly. You can reply in a unified way: The people who asked me how to buy it are too many. There are more, I will tell everyone... This way I can remind those people to buy without appearing obtrusive.
8 Pay attention to the first 13 words in the title of the WeChat article. These 13 words will directly affect the opening rate of the article. Try to write it in an eye-catching way. Why the first 13 characters? Because only 13 characters can be seen when WeChat reminds (some mobile phones have more).
9 The open rate of WeChat articles is determined by the article title, followed by the article abstract, and then the first image. The title accounts for 50%, and the other two account for 50%. If these three do not cooperate well, no matter how good the content of the article is, it will be greatly affected!
10 Sometimes you can add some auxiliary emotional explanations to the titles of WeChat articles. Just look at the second half of the title of my article and you’ll understand. Similar ones include "This video has been forwarded by 40 million people" and "CCTV has exposed it!", but this method is a bit low and is not recommended to be used frequently.
11 For single-image articles, be sure to write a good summary. The quality of the summary will determine the open rate of the article. Those articles that despise the default summary are such a waste of resources and irresponsible!
12 There are several popular ways of writing abstracts for single-image articles. For example: choose two philosophical sentences in the article; quote a very impactful point of view in the article; use question sentences to arouse everyone's interest; make your own exaggerated judgments. For example, I once published an article and the summary was: Read this article and your worries will be reduced by 90%!
13 It is very important to accompany the article with pictures. If the article is too long, you need to have multiple pictures. Now that mobile phone traffic is no longer a problem, don’t worry about having too many pictures. There is a trick. If you don’t know what picture to match, you can just add a landscape picture. No one will feel awkward.
14 If you send a link to Moments, you must send a short link. Links that are too long affect the appearance and make people less likely to click. The way to generate a short link is to post the link on Tencent Weibo once. The short link will be automatically generated and then copied. Of course, Sina Weibo or short link generation websites can also be used.
15 When forwarding an article in your circle of friends, you should add your own comments or excerpt the views in the article.
This is equivalent to endorsing the article, which can make friends more trustful or curious, and increase the click-through rate. Especially when you want many people to read this article, for example, if you are forwarding your own article. Another advantage of this is that when others forward your article in Moments, they can directly copy your text description.
16 After writing the WeChat article, think about the effect it will have if others forward it. There are two types of forwarding, one is Moments, as mentioned above. Another type is WeChat group. When forwarding in a WeChat group, the first 36 Chinese characters will be displayed. The default is the first 36 Chinese characters of your article. If you have a summary, the summary will be displayed automatically. Do you understand?
17 In the public account, if you publish a series of original articles, it will have a good effect on attracting fans and increase interaction. Fans who have read it will wait to read the next article, and fans who have read the next article will return to your account to read the previous articles. Admissions articles like those written by Admissions Intelligence are often divided into two parts, which can attract the attention of many new fans every time.
18 Don’t put pictures at the bottom of public account articles that remind you to share and follow the account. It looks very low. The key is that it has basically no effect. The time for educating users has long passed, and there is no need for you to educate users. Remember it!
19 When promoting WeChat accounts, there must be a gimmick, and the gimmick must be specific. It cannot be "Follow the admissions intelligence and you can read the "Autumn Enrollment Plan." This is not specific enough. It can be "Reply "Autumn Enrollment" in the WeChat zsdb01 background to view the "Autumn Enrollment Plan". If you directly announce your WeChat account and put it in certain places, no matter how high the exposure is, it will be difficult to convert, unless you are a big star.
20 For the content of public accounts, avoid being too single. For example, for an education account, if there are educational articles every day, the account will be meaningless. Enterprise accounts are related to your company every day, which can also be boring. Have a main line and then add other content.
21 When maintaining the public account, pay attention to shaping the image of the editor so that he has distinctive personality characteristics. The editor can be a bit spoiled occasionally. For example: "The winning rate for yesterday's event was set too high. The company is going to fire me. The boss said that unless 100 people reply to support the editor..."
22 If you use a personal account, there are One function must be used well: grouping function. You can separate some private friends and customers; you can solve the problem of multiple accounts; you can stagger high-frequency interaction time.
23 It is best not to fix the publishing time of Moments. If it is too regular, it will not be life-like enough. However, the range can be fixed, such as between 8 a.m. and 10 a.m., and the content posted should not be too regular. Posting multiple Moments at the same time will make people feel bad.
24 The number of pictures in the circle of friends should not be 5, 7, or 8, otherwise it will look ugly. You will know after trying it. You say this is obsessive-compulsive disorder? Okay, I'm a bit conflicted about blocking his friend circle after seeing this kind of picture!
25 In the circle of friends, you can write text first and then add pictures, which is a common practice; you can also post pictures first and then reply with text. This method can automatically remind many people to see it.
26 How to increase interaction? Leave more question marks in the text content posted in Moments, and interactions will naturally increase. Do you understand why?
27 When you have nothing to do, give your friends a like. The more likes you have, the more people will become familiar with it, and interactions will feel natural. Just a reminder: You have to watch carefully. People have had car accidents, their wallets have been stolen, they have gained weight... If you like them, they will hate you forever!
28 Use QQ account to bind WeChat, and then directly promote QQ account in the future. When a certain WeChat account is full, bind the next WeChat account. This can be promoted uniformly. You know.
29 Remember to save important group chats to your address book to avoid being unable to find them later.
30 When adding friends, be careful to write verification information and do not use the default one. If you really don’t know what to write, just say: I met you through a friend’s recommendation. You say this is not micro-marketing? Alas, it's etiquette, but there's definitely a better chance of passing.
(To be continued, if you want to continue reading the other 69 tips, you can reply "Tips" in the WeChat zsdb01 background)