The cultural and creative product of the Hangzhou Asian Games is a set of robot mascots named "Jiangnan Yi". The three robot mascots are named "Cong Cong", "Lian Lian" and "Chen Chen" respectively.
The three robot mascots of the 19th Hangzhou Asian Games in 2023 are named "Cong Cong", "Lian Lian" and "Chen Chen" respectively. “Cong Cong” represents the Liangzhu Ancient City ruins, a world heritage site, in the form of a robot.
"Lianlian" represents the world heritage West Lake in the image of a robot; "Chenchen" represents the world heritage Beijing-Hangzhou Grand Canal in the image of a robot. The three mascots integrate Hangzhou’s history and humanity, natural ecology and innovative genes. They have profound cultural heritage and are full of the vitality of the times. The three mascots fully reflect the characteristics and characteristics of Hangzhou. The three mascots have different sources of inspiration and image characteristics, and the three mascots also have different meanings and symbolic meanings.
On April 14, 2021, the sports styling design of the mascot project for the 19th Asian Games in Hangzhou 2023 was released online. This design is a stop-motion and animation design using mascots to represent the most representative actions in various sports competitions. It is an important part of the visual system of the Asian Games.
The design concept of the mascot of the Hangzhou Asian Games
1. Cong Cong
The name "Cong Cong" comes from the representative cultural relic jade unearthed from the ruins of Liangzhu Ancient City. Cong. The jade cong with exquisite patterns is an important symbol of Liangzhu culture and exudes eternal charm.
2. Lianlian
The name "Lianlian" comes from the infinite blue lotus leaves in the West Lake. Lotus leaves are loved by people for their pure, noble and peaceful appearance. "Lotus" walks from the smoke-willow painted bridge and the depth of ten miles of lotus flowers in the West Lake. It is light and graceful, and its whole body is covered with fresh and natural green. The lotus leaf headdress has three pools reflecting the moon as the top and the Internet as the path, which is distinctive.
3. Chenchen
The name "Chenchen" comes from the landmark Gongchen Bridge in the Hangzhou section of the Beijing-Hangzhou Grand Canal. With a history of more than 400 years, Gongchen Bridge carries the beautiful memories of generations. "Chen Chen" walked from the Grand Canal, swam to the Qiantang River, and swam to the world. The main color of the whole body is technological blue, with the rare Qiantang River tide on the top of the head and the pattern of Gongchen Bridge embedded on the forehead, giving people endless imagination.