"Look at the face first, then enter the door." This is the first reaction of most consumers before entering the store. The so-called look at the face first, simply put, is to look at the name of the store first. If the name of the store arouses consumers' curiosity or attracts their attention, then consumers will definitely enter the store to take a look.
① Cleverly change the idiom
Changing the idiom not only allows customers to know what the store sells at a glance, but also looks very elegant. For example, there is a clothing store called "Yi Mu Ming Ran", and there is a women's clothing store called "Si Qing Hua Yi"; a women's clothing store in the south end of the main city is called "Xi Chu Wang Wai".
When I chatted with my boss, I realized the secret. "Yi Ming Ran" clothes focus on unique features, with few but refined items. When you enter the store, it can be said to be clear at a glance, focusing on the consumption of specific groups of people; while "Silk Love Painting Style" focuses on silk clothes, and the decoration inside also looks poetic and picturesque; "I am overjoyed "Focusing on low-end consumer groups and focusing on price advantages, you will be overjoyed.
There is a wedding company on a certain main road called "Love in the City". This is exactly what the boss hopes. When opening a wedding company, it is natural to hope that the more lovers the better. In addition, there is a women's and children's clothing store called "Yijian Love", which is homophonic to "love at first sight". Yi is a third-person pronoun, and is more often used to refer to "she" in real life. The name of the store "Ijian Zhongqing" indicates the "gender" of the store.
② Straight to the point
The second major feature of the store name: it is easy to understand and easy for consumers to remember. Such as "Ah Q Men's Wear", "Little One", "Flower House", etc. In addition to these popular names, some even directly focus on the function of the product, focusing the product function on the sign, such as: "Open Sesame", as the name suggests, is a lock and key store; "Porridge King" is the main Restaurants that serve porridge, steamed buns, and cold dishes; "Three Meals a Day" is obviously a Chinese restaurant that provides people with three meals a day, and it also focuses on mid- to low-end consumption.
These merchants put a lot of effort into naming their stores, not only so that customers can remember the name of the store, but they can also know what it is about after hearing the name. From this point of view, merchants’ insight into customers’ intentions cannot be underestimated.
③ Borrowing homophony
Speaking of homophony, I have seen more unique signs. Silicon Valley is synonymous with high-tech industry. It originated in the United States. However, we have also seen "Silicon Valley" in Nanchong. However, this "Silicon Valley" is not that Silicon Valley. Its name is: "Turtle Valley", which is actually a shop selling turtles. . When I entered the store, I saw turtles of various sizes displayed in glass tanks. The price was quite reasonable, and they were also responsible for breeding turtles. The boss said frankly that the name of the store was "Turtle Valley" to make people forget it at first sight. Whenever he buys turtles in the future, he will definitely not forget "Turtle Valley".
I also saw a restaurant named "Zhao Shan Mei". Needless to say, it must be a homophony of "Truth, Goodness and Beauty". The unique decoration in the store, coupled with the "relative" of "Truth, Goodness and Beauty", It really leaves a good impression.
Today is an era of fierce competition. In order to gain a foothold in the market competition, business owners have gone to great lengths to name their signs. There is also the "Daren Gaga" women's clothing store, which is related to celebrities. It is reminiscent of the American fashion queen "Lady Gaga". The women's clothing styles in its store also focus on fashion style. The "Longzhong Dui" clothing store that uses allusions and the "Shitou Yuan" that uses human emotions each have their own meanings and show their magical powers.
A senior advertiser in the advertising industry told me that a signboard is indeed indispensable for a business. For ordinary business owners to attract customers and attract attention, a signboard that is easy to understand, easy to remember, and full of humor is indeed necessary. However, merchants must also understand that quality is the last word for survival and development. "If you don't say something, you will make your own mistakes." Customer publicity is often more extensive and more powerful than signboard publicity. In addition to spending time on signboards, you should also focus on products. Quality is attentive to quality.
In addition, some businesses should also be careful not to infringe on the trademark rights of other brands when naming their signs. Otherwise, they will overstep the mark and infringe on the interests of others, triggering lawsuits, and possibly losing money in the end. On the contrary, it is self-defeating.
You can also click on the official customer service website at the bottom to name your baby. Giving a child a good name is not as good as giving a child a thousand pieces of gold. Many parents have paid attention to us. We will give the baby a name based on the year, month and day of the baby’s birth. A good name for good luck in life: /qiming/