To make a WeChat public account well, content and promotion are both important. So do you know how to name a WeChat public account? Let me explain to you the naming techniques for WeChat public accounts. Welcome to read.
Tips for naming WeChat official accounts
First, choose a nice WeChat official account name and call it directly by its name
That is, directly use the name of the company or service, The product name is used as the WeChat official account name. For example, we are most familiar with Tmall, Durex, Dianping, Nine Points Magazine, etc. Generally, big brands, media and other public accounts that everyone is already familiar with will call them by their first names, and then they may use various methods to derive several WeChat public accounts.
Second, practical methods for choosing a nice WeChat official account name
This form can directly display the purpose and services of the official account, allowing users to better understand your platform. For example, hotel assistant is used to book hotels. In addition, there is Xinxin Travel, which is recommended for travel, and Micro Life Membership Card, which is a one-stop platform for merchant membership cards, etc.
Third, how to choose a good-sounding WeChat official account name
It is a method of visualizing the company or service products, combining concrete things or abstract To visualize things, you can use personification, metaphor and other techniques. For example, Basketball Park is a WeChat public for basketball sports information; Movie Factory helps you find the movies you want to watch as quickly as possible, etc.
Fourth, choose a good-sounding WeChat public account name using the vertical industry naming method: industry name purpose
Typical WeChat public accounts include: Film Business School, Micro Law, Douban City, Baidu Movies, etc. These are named after an industry and their purpose.
Fifth, the question-based naming method for choosing a good-sounding WeChat public account name
Choose a name in the form of a question to gain interest from followers. For example, what can the public watch tonight and what can make money for the public. They respectively told users that they can help you discover your favorite movies, help you recommend financial products and ways to save money.
Sixth, alternative naming methods for good-sounding WeChat official account names
This type of official account generally aims to be fresh, fun, interesting, informative and classy. Go. If you want to do comedy and entertainment, you can consider it quickly. For example, gossips on WeChat public, Mac tips on WeChat public, selected cold jokes on WeChat public, etc. Tips for naming WeChat official accounts
1. The name should be easy to remember
An easy-to-remember official account name can be impressive and memorable. If you see the name of a public account, you will remember it immediately. If you recall his content later, it will be very easy to remember if you want to follow this account again. If you deliberately choose a complicated and awkward name in order to stand out, it may be counterproductive. In today's pace of life, it is often difficult for people to remember a name that they cannot remember immediately.
2. The name should arouse curiosity.
A big part of the reason why a name can be remembered is that it arouses people's curiosity. An interesting official account name can arouse everyone's desire to learn about it, because people want to know what the content is, so of course they will follow these official accounts. Names like "Barbershop of the Supreme People's Hair Institute" and "Federal Tea Blending Bureau".
3. The name should be easy to understand
A good name should be easy for users to understand, so that when users first see the name, they will know what the account will contain, thus Reduces user education costs. On the contrary, if the name itself is vague and has no focus, or there are some uncommon words in it, then it will be difficult for readers to understand what the account is about when they first see it, which will undoubtedly increase the cost of user education.
4. The name should be easy to spread.
A good name should be easy to spread, and be catchy to read, so that it can be spread by word of mouth. Avoid any unclear terms or words that increase communication costs. Obscure names will also greatly reduce the communication effect. Tips for naming WeChat public accounts
1. Analyze the audience characteristics and choose a name
When creating a new public account, you must first determine the positioning, think about the content direction, and the audience. Therefore, we can analyze the attributes of target users, including their age, cultural background, gender ratio and other information, think about their common life and work scenarios, understand their spiritual and material needs, and then determine the account name.
If we want to create an account in the automotive field, how should we name it? We must think that the users who follow us must be interested in cars, or some users who have already bought cars. In response to this feature, there is an account name in the industry that has achieved particularly good results. His name is "After I Have a Car". These four simple words reflect the main content of the account and also identify the target users it covers.
2. Name with prominent keywords
Naming a public account is sometimes like giving a title to an article. It is best to be simple and direct. If we want to create an account in a certain field, we just need to directly combine the keywords in this field and add a noun and adjective combination. For example, accounts in the financial field, such as "Kung Fu Finance", "Bread Finance", etc., all combine the keyword finance. For example, accounts in the travel field, such as "Travel Together", "Travel Around the World", etc., all highlight the keyword travel.
3. Creative naming
A creative name usually attracts users’ attention. Common creative naming methods are mainly homophonic and connotative. Many interesting store names are also named with homophones. For example, a store selling bags is called "Luggage Man", and another store selling fabrics is called "Bu Zhidao". Very creative.
4. Naming to highlight needs
We know that any product, including websites and APPs, can meet the needs of certain users. Similarly, different public accounts, as a product, can also meet the needs of different users. We can name them based on what needs the account can meet.
For example, there are two big names in the automotive field, both of which were named after directly addressing everyone’s pain points and needs. One is called "WeChat Traffic" and the other is called "Check Traffic Violations". As can be seen from the name, these accounts can meet the needs of car owners to check road conditions and traffic violations. Through precise positioning of needs, these accounts will be easier to promote and disseminate to their target audiences. However, since there are currently nearly 10 million public accounts, many names in popular demand may have already been taken. If you want to choose a name from this direction, it is more suitable for some accounts oriented to vertical fields.
5. Name with numbers
Sometimes, the name of the official account contains some numbers, including Arabic numerals and time numbers, which can have an emphasis effect. For example, the currently very popular "Reading at Ten O'clock", through this account, we can almost determine the posting time of the account, that is, reading audio will be released at ten o'clock every night. Such a name is very recognizable and can even cultivate users' reading habits.
6. Name by name