I selected ten articles worth 100,00 to study the rules of titles. These 10 articles were selected not only because they are large headlines and have a high click-through rate, but also because I want to open them when I first see the headlines, so they are very representative.
From this, I discovered 6 rules for eye-catching titles.
1. The feeling of talking with friends. The key word is "you".
For example: Your good temper is killing you (Ten O’clock Reading Club)
If you don’t want to work, go to these four places Take a walk (read at ten o'clock)
2. You don't know this, let me tell you.
Any title with a question mark means this.
The title implies this message: There is a topic that interests you, but you don’t know why, well, let me tell you.
For example: Which three types of women have become the mainstream destinations for single old men in China (women with fragrant souls)
Couples Which of the two genes determines the child's IQ and appearance? So accurate! (Uncle Kai tells stories)
3. Subvert ordinary cognition.
The title contains the following meaning: What you thought was wrong before, this article tells you what is right.
For example: Yan Ni’s beautiful legs hit the screen: 99% of the self-discipline you think is wrong (Ten O’clock Reading Club)
Don’t expect too much from anyone (reading at ten o’clock)
4. Combine hot topics and bring your own scenes and emotions.
For example: A female graduate student won a great victory by defending her rights in a playful way: You are not ashamed at all when you “don’t give in” (a woman with a fragrant soul)
< p>Jackie Chan’s daughter committed suicide by slitting her wrists and sued her mother to go to jail: How do we raise children to be enemies? (Uncle Kai tells stories)
5. The names of stars and celebrities bring their own traffic.
For example: Yan Ni’s beautiful legs hit the screen: 99% of the self-discipline you think is wrong (Ten O’clock Reading Club)
Jackie Chan’s daughter once committed suicide by slitting her wrists and sued her mother to go to jail: How do we raise children to be enemies? (Uncle Kai tells stories)
6. Do you want to know who it is? Want to know why? If you want to know the answer, please click.
For example: cover your face, stunning or stunning (is Liu Piaopiao gone?)
In his case, the traffic is Complimentary words (Is the willow fluttering yet)
Most of the titles of these 100,00 articles are a combination of multiple rules. For example, it not only stimulates your interest, tells you a new thing and new knowledge, but also gives you some suggestions like a friend, and also includes celebrity names.
Another important point is that these titles are consistent with the style of the official account, and the strategies used for the titles of different official accounts are also different.
For example, the title of Uncle Kai’s story telling is very different from the title of the ten o’clock reading, which is related to the audience of the public account.
Most of the readers of Uncle Kai’s stories are parents, so the title always hints at you: things you don’t know about your children. The title is relatively long, with more three paragraphs, a large amount of information, and many details.
The audience of Ten O'clock Reading should be more people who love reading, so its titles are relatively short, with many two-paragraph titles, which are relatively refreshing and elegant. Therefore, we choose the title. If the article is submitted to a large number, we will study the title style of the large number. The title of the same article submitted to different numbers will also be different, and it needs to conform to the characteristics of the platform.
Also, although celebrities have their own traffic, different accounts select different celebrities. A woman with a fragrant soul will choose many subjects of popular stars. For reading at ten o'clock, we choose stories about celebrities from the Republic of China such as Qian Zhongshu, Lin Yutang, and Yang Jiang.
If you write your own articles and publish them yourself, then follow your own preferences, combine them with the rules of attracting titles, learn to imitate them, and finally figure out your own style and characteristics.
What suits you best is the best. Hope this article has inspired you.