1. Clarify the company’s brand positioning and target customer groups.
2. Understand the brand names and positioning of competitors, so that you can avoid conflicts with existing brand names and find a unique positioning.
3. The brand name is easy to remember and pronounce, and can convey the company's core values ??and vision.
4. Before selecting the final brand name, a trademark and name availability check should be conducted to ensure that the name has not been registered for use by other companies.
5. When a company operates in the international market, it needs to consider the meaning of brand names in different cultural backgrounds.
6. Once the brand name is determined, the brand image should be designed and unified.
7. Finally, use various channels to publicize and promote the brand name to ensure that target customers can quickly understand and remember the brand.