The name of a prestigious hotel
We often hear about the name of a prestigious hotel: Buddha depends on his gold clothing, and people depend on their clothes. A famous hotel not only has good service quality , the environment is first-class, and at the same time it must have a warm and loud name. Next, I will share with you the high-end hotel name. Upscale hotel names 1
Principles of hotel naming
First, no matter what name a restaurant chooses (it should comply with the "Enterprise Name Registration and Management Regulations"), it should be expressed in Chinese characters.
It should be easy to read and remember, and the pronunciation should be catchy, so that customers can hear the store name clearly and understand without any ambiguity. For example, Xingxing Roast Duck Restaurant can easily be understood as Xingxing Roast Duck Restaurant or Xingxing Roast Duck Restaurant. There is also Baiwanwan Restaurant which can easily be mistaken for Baiwanwan Restaurant.
When naming a store, it is not easy to use too many words. Otherwise, customers will have difficulties in reading and remembering the name, and the effect will inevitably be poor. For example, Fulan Yong Fu Lou Roast Duck Home Cooking Restaurant sounds and sounds unpleasant, and is difficult to remember. Over time, not only did the impression not be deep, but it also weakened the popularity of the company.
Secondly, it is not easy to use too many characters or strokes in the name of the store, or the pronunciation is unfamiliar.
This will add unnecessary trouble to ordinary customers, such as restaurants and Ranran home-cooked restaurants. That is to say, when naming a restaurant, the words should be concise and formal simplified characters should be used.
Third, the name of the restaurant should not be too tacky.
Some names not only sound unpleasant, but also lack cultural accomplishment. Some store names may even cause misunderstandings among customers. For example, Eat Kan Restaurant, Solid Dumpling Shop, Can’t Eat Dou Zuowu Restaurant, Weihushan Bandit Chicken Shop, etc. Store names that cannot produce good results should be avoided as much as possible.
Fourth, the name of the restaurant must be consistent with the name.
Do not name a restaurant that is originally small in scale or average in scale, like XX Hotel or XX Building. There are also some restaurants that put a lot of effort into naming, always trying to confuse them with famous restaurants, and using techniques such as copycatting and using words with the same pronunciation to name their restaurants, such as Tan Jiacai and Tanjia Cuisine, Quanjude Roast Duck Restaurant and Quanjude Roast Duck Restaurant, etc. Tangli Roast Duck, Daquan Li Roast Duck, Dayali Roast Duck, etc. To prevent suspicion of infringement.
Fifth, remember to pay attention to the relevant legal taboos when naming your restaurant.
Store names that have a negative influence on political consciousness will cause customers to misunderstand. For example, store names such as Dongyang Hotel, Republic of China Hot Pot City, and Grand Japanese Restaurant will have a negative impact on society and should be banned.
Common methods of naming hotels
First, name the hotel with your last name
Naming restaurants with your last name has long been used, such as Tanjia Cuisine, Barbeque Season, Sheep Jie Zi Li, Pie Zhou, etc. The unique feature of these stores is that not only the store names highlight their surnames, but also the specific content of their operations can be reflected in the store names.
For example, although the name of Barbeque Season is unclear, we know that the owner’s surname is Ji and he is a restaurant that sells Beijing barbecue. And so on, Pie Week is a restaurant that sells both pies and porridge, run by a boss named Zhou. This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store.
Second, it is not uncommon to name a hotel after a place name.
It is not uncommon for restaurants to be named after a district, county or street in a city. The advantage is that it highlights the area, knows the location and direction of the restaurant, and makes it easier to find meals. For example, Zhengyangmen restaurants should generally be located near Qianmen Street, and Di'anmen snack bars and Xinjiekou hotels must be located in the Di'anmen area and around Xinjiekou.
However, customers should be reminded here that in Beijing, because there are many repeated place names, they should also think twice about special situations. For example: Sanlihe Roast Duck Restaurant. There are at least two places with the place name Sanlihe in Beijing. One is Zhushikou. To the east is the Dongsanli River in Chongwen District, and to the west of Sheshe Road Street is the Xisanli River in Xicheng District. The two places are more than ten kilometers apart.
There are also more than one Binhe Road and Shuncheng Street in the capital. In the past, each city gate (outer Jiuli Qimen) had one named Binhe Road and Shuncheng Street. In order to make dining convenient for customers, when naming the restaurant, the detailed address and location of the restaurant should be informed to customers.
Third, name the hotel based on flavor
Some restaurants are named not only with surnames and regions, but often the most important thing is to try to highlight their business content and Specific flavor characteristics. For example, Old Beijing Zhajiang Noodle King, which serves old Beijing noodles, Jinshan City Chongqing Hotpot City, which serves authentic Sichuan cuisine, Gongdelin Vegetarian Restaurant, etc., customers will clearly understand that they are restaurants specializing in vegetarian food.
Restaurants named after their flavors not only allow customers to understand their flavor characteristics at a glance, making it easier for them to choose dishes, but they can also save customers' time and make their meals more targeted.
In addition to the above methods of naming a restaurant, there are many other things worth mentioning for reference. Such as naming with numbers from one to ten, from one hundred to one thousand. Such as Yijingju, Liangyixuan, Sanxian Shaomai Restaurant, Sihai Restaurant, etc. There are also directional naming methods, such as east, south, west, north, middle, up, down, left, right, etc.
There are also methods of naming with allegorical meanings, such as blessing, wealth, longevity, happiness, etc. Of course, there are many ways to name it, but the name you choose should be related to the specific connotation of the restaurant and be realistic.
Things to note when naming a hotel
1. The naming of the hotel should be in line with the hotel’s philosophy and service purposes, which will help shape the hotel’s image. For example, the word "blue bird" in the blue bird building is really like an island in the blue ocean, quiet and peaceful. It provides a place for people to rest and expresses the love of blue bird to consumers, thus establishing a good hotel image.
2. The hotel naming should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and has richer meanings. Generally, it is best to use two words as a name for a company, because the name behind it is "Limited Company". Every company has to add it. Unless the three or four-letter name you choose is very good, otherwise, it is better to be more sad with two words. It sounds easy to remember and capable, like Procter & Gamble. Listen. It's like toiletries, and it's easy to remember. No matter how many products it has, many people still remember the name P&G.
3. The name of the hotel should be unique, impactful, bold and shocking. For example: "Sitong" of Stone Group is taken from the English homophone of STONE, which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
4. The hotel naming should have its own uniqueness. A unique hotel name can avoid being the same as other hotel names to prevent confusion in public memory, and can deepen the public's impression of the hotel. For example, names such as Beichen of Beichen Group and "Sony" of Sony Group have unique personalities and are impressive. Some companies can also use the names of their hometowns or cities to name their companies.
5. The name of the hotel should be loud and easy to pronounce. For example, McDonald's and KFC are loud and rhythmic, so they have great communication power. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to achieve public awareness. It is best not to use uncommon words when naming a hotel, otherwise it will not be recognized by everyone. No one will remember it.
6. The name of the hotel should be auspicious. For example, Goldlion of Goldlion Far East Co., Ltd. was originally called "Golden Lion". Considering that when "Golden Lion" is expressed in some local dialects, it has the meaning of losing gold, which is a taboo and unlucky name, so "Golden Lion" was changed to "Golden Lion". ” was changed to “Goldlion”, which means bringing people huge amounts of money. High-end hotel names 2
Analysis of commonly used words in hotel naming
(1) Naming the hotel based on natural beauty
Taoism advocating nature is an important part of Chinese traditional culture Part of it has played a decisive role in the thousands of years of history of the Chinese nation.
Laozi, the founder of Taoism, advocates natural inaction. He advocates that nature is beautiful and opposes artificial carving and artificiality. Another representative figure, Zhuangzi, further enriches and develops Laozi’s view of nature and repeatedly emphasizes It embodies the thoughts of "simplicity but no one in the world can compete with it for beauty", "faith and heaven value truth", and "restore simplicity through carving".
This Taoist idea is fully reflected in the naming of hotels. In the words used in naming hotels, it is not difficult to find some natural entities, such as: "River", "Sea", "Lake" ", "mountain", "sky", "flower", "star", etc. Hotel names containing these proper names include: "Yangtze River Holiday Hotel", "Hangzhou Tianhai Hotel", "Beijing Liangmahe Building", "Hangzhou Seaview Hotel", etc. "River", "sea", "lake", etc. are all entities that people need to recognize since birth, and they are important parts of nature. The Taoist idea of ??nature as beauty is based on such natural entities.
(2) Naming the hotel has an auspicious meaning
The word auspiciousness appeared more than 2,000 years ago. "Zhuangzi" said: "The empty room is the birthday, and the auspiciousness ends." "Auspicious culture can be said to be the crystallization of the wisdom of the Chinese people. It not only includes countless auspicious words, auspicious words, auspicious words, auspicious couplets, but also includes auspicious gods, mascots, etc. The ancients often regarded certain phenomena that appeared in nature as auspicious omens. This is also inseparable from the Taoist idea of ??advocating the beauty of nature as mentioned above. The following is a list of characters that appear frequently in hotel names and their auspicious meanings in Chinese culture.
(1) The word "Hua" is commonly used in naming hotels: In ancient times, the Han people called themselves Huaxia, so China was called "China". "Hua" means brilliance, splendor, prosperity and essence. Hotels named after "Hua" include: "Beijing Huameilun Hotel", "Beijing Huadu Hotel", "Hangzhou Huayang Hotel", "Xinhua Hotel", etc.
(2) The word "gold" is commonly used in hotel names: it means money, and it is a metaphor for preciousness and nobility. Hotels named after the word "gold" include: "Beijing Jinfu Silver Street Hotel" and "Chengdu Golden Harbor Hotel".
(3) The word "new" is commonly used in naming hotels: something that appears for the first time or has just been experienced, as opposed to "old" or "old", such as: new people and new things. Names of hotels with "new" include: "New Shulian Hotel".
4) The word "auspicious" is commonly used in hotel names: it originally referred to jade tokens, but later it meant auspiciousness, such as "auspicious snow", "auspicious rain", etc. Hotels named after "Rui" include: "Hangzhou Tangren Ruibao Hotel".
(5) The word "jin" is often used in hotel names: bright and gorgeous colors give people a noble and beautiful emotional enjoyment. The names of hotels named after "Jin" include: "Chongqing Jintai Hotel".
(6) The word "hao" is often used in hotel names: it describes people with outstanding talents, and also means bold and unrestrained. Hotels named after "Hao" include: "Chengdu Haojia Hotel Apartment".
The ideological connotation of naming the hotel
1. Naming the hotel with family-oriented ideas
Ancient humans’ wisdom for survival Thinking and exploration can be divided into two major directions: one is facing nature, exploring nature, and understanding nature. It allows people to gain the initiative in their interactions with nature; on the other hand, it is to face people themselves, explore life, reflect on history, and adjust (straighten out) the relationships between people and between people and society.
Issues such as family relationships have been covered as early as in the "Book of Changes", which emphasizes the harmony of the family and the pursuit of virtues such as respecting etiquette and humbleness.
The Chinese people’s emphasis on the concept of home is reflected in the naming of hotels in two main ways:
First, the hotel is named with words related to the concept of home, such as "Garden", "mansion", "garden", "city", "bay", etc., these words can all remind people of a space enclosed by walls. In such a space, people will have a sense of security and safety. A sense of belonging, to some extent, is like the feeling of "home".
On the other hand, the hotel is named after the city name. Among the selected hotel names, up to 80 hotels use the name of the local city to name the hotel. This also reflects people’s understanding of the location. It is an identity of the city, the region and even the country where it is located, just like Chongqing people call themselves "mountain city people" and Chinese people call themselves "descendants of Yan and Huang". This is exactly the "big family".
2. The influence of traditional culture on hotel naming
China is a country with a long history and tradition. In the feudal society that lasted for more than two thousand years, our ancestors created As long as the Chinese nation still exists, feudal culture will play a more or less important role in the subsequent historical process. Therefore, today in the 21st century, we can still see feudalism in the naming of hotels. The shadow of culture is just that these "shadows" no longer have a "feudal color". It has been transformed into a symbol, symbolizing authority, momentum, majesty, etc.
(1) The word "dragon" is often used to name hotels: a magical animal with scales, horns, beards and claws that can turn clouds and rain in ancient legends. During the feudal period, the dragon was used as the symbol of the emperor, and the word "dragon" was prefixed to the names of the emperor and imperial items. The dragon is now used to represent dignity and inviolability. Hotels named after the character "dragon" include: "Beijing Zhaolong Youth Hostel".
(2) The word "huang" is often used to name hotels: the ancient Chinese emperors were called "emperors", and "huang" became the representative of feudal culture. Hotels named with the word "huang" include: "Crown Plaza Hotel", "Crown Hotel", "Beijing Royal Hotel", etc.
(3) The word "Jun" is often used to name hotels: In ancient times, "Jun" was used as a title for the best ruler, and later evolved into a title of honor and respect. The names of hotels with the character "Jun" include: "Chongqing Southern Junlin Hotel".
3. The cultural connotation of naming a hotel with directional words
In Chinese, when directional words are combined with other words, they have specific cultural connotations. Gao Yuanshi believes: "Local nouns are a cultural phenomenon that permeates and is implicit in Chinese vocabulary. It not only expresses the characteristics of the geographical environment in which the Han nation survives and develops, but also expresses the characteristics of the social interpersonal relationships and customs of the Han nation." In other words, directional words in Chinese culture not only simply express directions, but also are endowed with rich cultural connotations by Chinese descendants. The specific form of naming the hotel is as follows:
(1) The meaning of the word "East" used in naming the hotel is: the direction in which the sun rises. Host: In the ancient etiquette system, the main seat is in the east and the guest seat is in the west, so the host is called east. Hotels named with the word "东" include: "Grand Hyatt Beijing Oriental" and so on.
(2) The meaning of the word "西" in naming the hotel: opposite to "东", it can be used to refer to guests. Names of hotels with the character "西" include: "Best Western Meiyuan Hotel" and so on.
(3) The meaning of the word "中" in naming the hotel: the abbreviation of China, and also a representative of the golden mean, emphasizing the Confucian theoretical thoughts of neither being too high nor too low, being impartial, and not being too high or too low. Hotels named with the character "中" include: "Beijing CTS Tower" and so on.
Mr. Chen Yuan mentioned in "Treatise on Sociolinguistics": "We can observe the variation of language from the changes in social life; at the same time, we can explore it from the changes in language or 'language relics' Changes and pictures of social life. ”
From the analysis of the names of star-rated hotels, we can draw the conclusion that China’s traditional culture is recognized by specific hotel consumer groups, and the influence of culture on people It involves many aspects of people themselves and society, and people’s choice and use of language in social life is also one of the silhouettes of culture.
In the analysis of the words used in naming the hotel, there are traces of the words "kai", "si", "te", "ge", "er", etc. Most of these words are transliterations of foreign languages. From this perspective, foreign words, culture and ideologies are gradually coming into our sight, but whether and how much foreign culture has an impact on Chinese culture is still worthy of our attention and research.