The following three methods can be used to name a travel agency: 1. Image naming method, using animals, plants and natural landscapes to name the brand, so that the name has a picture and makes consumers yearn for it; 2. Vision The naming method embodies the future and goal pattern in the name. Consumers can experience the bright future, stunning scenery or relaxed body and mind from the name; third, the efficacy naming method embodies the value that the travel agency can provide in the name. , targeted to attract consumers with corresponding needs.
1. Image naming method
Image naming method refers to using animals, plants and natural landscapes to name the brand. Travel is closely related to the sense of pictures. The image naming method can be used to name travel agencies using various beautiful scenery to make consumers yearn for it. For example: Huaquan Travel Agency: Huaquan is taken from cherry blossoms and hot springs, which can easily remind people of the scene of soaking in hot springs under the cherry blossom trees; Xiangong Travel Agency: The scenery on Xiangong is like looking at a cloud, and the afterglow of the setting sun spreads all over the world. , very similar to the scene when we climb a mountain and see the sunset or the sun rise. It is suitable for some travel agencies who often climb mountains and appreciate the elegance of the top of Genting.
2. Vision naming method
Vision naming method refers to using the future and target pattern as naming materials to be reflected in the name. Consumers can experience the bright future from the name of the travel agency. , stunning scenery or relaxing body and mind. Use people's beautiful yearning and vision for travel to name it, for example, naming it: Wangyouxing Hotel: It means letting go of the world and indulge in the mountains and valleys.
3. Functional naming method
Functional naming method refers to embodying the value that the travel agency can provide in the name. When consumers see the name of our travel agency, they will correspond to themselves. Choose a hotel based on your needs. Functional naming methods, for example: Renwoxing Hotel: serves customers who want to travel all over the world. The name of Renwoxing is domineering and free, which is very suitable for customers who want to travel. Travel agencies: The advantages of travel agencies are that travel is cheap and organized, but it is usually difficult for tourists to enjoy themselves. We named Changwan Travel Agency because the hotel's travel plans can meet most of tourists' travel needs, making tourists want to choose our travel agency.
4. Directly reflect the nature of the industry
When naming the company, the nature of the industry can be directly reflected in the name, giving consumers an intuitive feeling and strong identification. degree, reflecting the business operations of the company. For example, the name Nongchengle Travel Agency reflects the travel agency's wide range of tourism, whether it is rural or urban, and it is also a relatively popular name. 5. Keep the name short and precise
There are many methods of naming a company that focus on the meaning and auspiciousness of the name. Most of the words used have nothing to do with the company's main business, and are of little significance to a start-up company. A short and precise company name can also be effective. Use only two to three words to eliminate redundant words. Because among many companies, people don’t have much time to remember and understand the meaning of the company name. Only by being simple and straightforward can you hit the target. For example, the word "Yi" in "Xinyi Travel Agency" refers to peace, happiness, and harmony, which is a metaphor for a pleasant journey and harmony; using this name reflects that customers feel they belong and like the services of this travel agency.
6. Names are Distinctive
The names of some companies will draw on the names of well-known companies in the same industry, which can easily be confused later. The company name can be unique and novel from the beginning. It is best to choose a name style that has never appeared in the industry. Establishing distinction can also easily shape the company's brand image.
7. The name is easy to remember and catchy.
A catchy company name can leave a deep impression on consumers. Avoid words that are difficult to pronounce, weird, and difficult to pronounce, and try to use words that are familiar to people and easy to read. A difficult-to-pronounce company name not only makes it difficult for consumers to remember, but also makes it more difficult to repeat and introduce it to others, which is detrimental to the company's publicity and promotion. For example, the name Xinyue Travel Agency contains two meanings of prosperity and happiness. It not only allows tourists to have fun but also allows the company to gain more benefits, thus achieving the goal of winning.
8. Choose the company name according to the trend of the times
The company should keep pace with the times and have a trendy and new spirit. Then when choosing a company name, you can give the company a good name based on the trend of the times, and the trend of the times is something that most people like, which also proves that it can be familiar to the public. Therefore, this kind of naming method can also make customers feel familiar with the company, attract customers' attention, and allow the company to develop rapidly. For example, the drift bottle popular among drift bottle travel agencies is very mysterious and very popular with everyone. It inherits a feeling of freedom and relaxation, just like traveling.
9. The name of the company should have connotation
The reason why the name sounds grand is because of its connotation. The grandeur is emitted from the inside out. We can use people to It is said that the spirit of a gentleman can become grand, so using some words to describe the spirit of a gentleman is not only novel and creative, but also very grand, which means that the company has broad development and stands out in this competitive and stimulating environment. For example, the word "Kanghui" used in the company name of Kanghui Travel Agency refers to wealth, health, and success; it means smooth sailing, successful motor, and shining brightly, which is a majestic and good meaning.
10. Comply with laws and regulations on company registration
The company name shall not be the same as the name of a company in the same industry that has been registered and approved by the same company registration authority.
The company name shall not contain content or words that are harmful to the interests of the country and society.
The company name must not contain content or words that may deceive or misunderstand the public.
The company name must not contain the name of a political party, the name of a party, government or military agency, the name of a mass organization, the name of a social organization or the number of a military unit.
The company name shall not contain the name of foreign countries (regions) or international organizations.
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