Of course there are opportunities
Because the Internet is no longer a tool but an era. If you miss it, then what you miss is not an opportunity but an era. Now it is This is the bonus period for the Internet, so you must seize it.
1. Basic needs
Entertainment and social networking are basic human needs and the main service content of the traditional Internet. The mobile Internet naturally provides such services. The commercial value behind this does not need to be analyzed further, so I will briefly mention it here.
In addition to games (the game industry is huge and everyone understands the logic), entertainment mainly includes videos, music and reading, etc. Typical products:
Xiami Music: more than 12 million registered users , providing a smooth and nearly perfect wireless music solution, listening to music at high speed through Wi-Fi or 3G network, and the first in China to launch offline mode.
Sing Bar: With a total user base of tens of millions, this social karaoke mobile application has built-in reverb and echo effects, which can modify and beautify your voice. Intelligent scoring system, the scores obtained can be shared with friends for PK.
Youku: The daily video playback volume on the mobile terminal exceeds 150 million, and the monthly user coverage exceeds 100 million. The average daily PV in June was 14.12 million, exceeding the sum of iQiyi (7.9 million) and PSS (6.08 million).
Shanda Cloud Bookstore: There are more than 20 million mobile users. The content includes Shanda Literature’s Qidian Chinese website, Hongxiu Tianxiang, Novel Reading Network, Under the Banyan Tree and other websites, as well as many well-known national publishing houses and book companies. E-books provide consumers with digital products including books, newspapers, magazines, etc.
Just mention these names for social products: Weibo, WeChat, Momo, Skype, etc.
We generally do not recommend entrepreneurs to choose this type of project to start a business. One is to see the corpses all over the city behind these projects, and the other is to see the difficulties behind these projects. Success cannot be replicated. It is necessary to recognize the time, location, and people of the project at the time.
2. Record information
I remember when smartphones first came out, APPs were all about how to manage batteries, manage memory, etc. To put it bluntly, they help you manage your phone. As these basic mobile phone management needs are met and the giants enter the market, it gradually moves into personal self-information management.
The business logic is to help you manage information, eliminating the need for pen records. At present, the main entrepreneurial projects and specific business models are:
51 Credit Card Manager: Helps you manage your own credit cards and record your own bills. There are currently nearly 10 million active users.
Digging up money and taking notes: Helping you conveniently use your mobile phone to keep accounts, allowing users to keep accounts and manage finances anytime and anywhere.
Auntie: I heard that it is a must-have application for many female friends, which solves the hard time of marking dates on the calendar. Calculate your menstrual period and ovulation period based on your records; pass the health test to let you know more about your physical condition.
Gudong Sports: Record your daily movement trajectory, distance, speed and other data. You can also share it with friends.
iOil: How many people have the habit of recording the fueling data of their cars? I did this a few years ago, recording the amount of fuel and kilometers used every day, and calculating my own car’s fuel consumption and fuel expenses. . It’s more convenient with the App.
There should be a lot to explore in the application of this kind of project. Think about what else we need to record frequently in our lives? Birthdays, important days, the growth process of babies? How to generate commercial value? How to make money requires entrepreneurs to use their imagination.
3. Find merchants
The "Dianping" mentioned at the beginning is an example of finding restaurants. Its business logic is to help users quickly find the merchants they need. The theme of this type of application is focused on merchants. Let’s see which merchants can use the app.
For example, others that help users find restaurants include:
Dianping: The number of unique mobile users has reached 75 million. Dianping has successfully deployed this model on the mobile Internet. Dianping mobile customers The terminal has become an essential tool in local life.
Taobao Diandian: The biggest difference is that it has opened up the merchant’s backend CRM system to realize O2O transactions (not limited to group purchase packages).
For consumers, real dishes and review information, coupled with an intelligent ordering system, are a "lazy person's ordering tool" realized through mobile terminals such as mobile phones.
Others include: Keruyun, Yidian, Juwai, etc.
Help users find hotels:
Express Hotel Butler: Quickly locate and directly find nearby express hotels on the map, which is intuitive enough on the map. Provides express hotel daily room information display and telephone reservations, directly connected to the hotel's official website data, and can be booked online.
Others include: Freezing Point, Hotel Expert, Tonight’s Hotel Special Offer, Hotel Secret, etc.
Help users find stores:
Yamalu: It is an online platform that specializes in collecting all kinds of exciting designs, products and stores, mainly including clothing and home products. In Yamalu, you can buy creative and well-designed products selected from all over the world at lower discount prices; you can also search for specialty shops hidden in the corners of the city.
There are also various applications that focus on helping users find merchants, such as "Looking for K" to help you find KTV. Entrepreneurs can think about what businesses still need to be found
4. Find people to serve
This type of mobile Internet entrepreneurship can be said to be the hottest type of project in the first half of 2013. That is to help users directly find “people who can serve them”. Taxi-hailing software is one such application. The APP helps passengers connect directly with taxi drivers. This type of application generally has two application terminals. The direct customer who needs service installs an APP, and the person who provides the service installs a terminal APP. This is a direct service that can only be provided in the mobile Internet era.
The business logic of this type of APP is to reduce information communication links, directly connect the two ends of the service, and help users quickly find "people who can provide high-quality services." Generally, the themes of this type of application are divided by occupation. Let's see which occupations can be APPd.
Taxi driver: Kuaidi taxi, Didi taxi, Taxi secret, Shake and hail. Help passengers find taxi drivers conveniently and quickly.
Car rental driver: Yidao Yongche provides professional driving and car rental services. When the user sends a request, the nearest vehicle will come to pick you up. High-end models, professional services and dedicated drivers. Provide convenient, relaxed and comfortable car use.
Driving drivers: eDriving, iDriving, etc., improve the traditional driving service industry through mobile Internet technology. While greatly reducing driving waiting time and driving service costs, it also brings safety and convenience to the public. Directly display the 5 drivers closest to the user, minimizing customer waiting time.
Doctor: Chunyu Palm Doctor, with more than 10 million users, is a mobile client that allows users to "self-diagnose + consult". Users can check the diseases they may suffer from for free and ask questions to professional doctors for free. Help users find doctors and consult quickly and easily.
Dentists: WuyaoDental.com, which provides dental consultation and dentist appointment services, has just received financing. I want to see the dental website has also launched the mobile app Dentist Ask. Users can consult doctors about dental problems and directly make appointments with nearby dentists to arrange medical treatment.
Credit Card Salesperson: Apply for a credit card on 51. You can directly contact the credit card salespersons of major banks through this app or "51 Apply for a Card" on the 51 Credit Card. Get excellent service directly.
Barber: Meimeidou has more than 1 million users. It opens the communication channel between users and hairstylists through mobile terminals, establishing an innovative model that combines online and offline in the hairdressing industry.
Housekeeping: eJiajie, an application for finding hourly workers based on location, mainly provides house cleaning services. You can call the hourly workers around you anytime and anywhere. Bypass the housekeeping company, low price, convenient and simple.
Lawyer: Barrister, a legal Q&A tool that combines "graphic consultation + telephone consultation"; it can answer legal questions raised by yourself or others, and you can also conduct telephone consultation with professional lawyers.
The mobile Internet allows many professions to establish their own personal brands and make information more symmetrical. Entrepreneur friends, think about what other positions can be used for APP? Various designers, various consultants, accountants, models, singers, photographers, various maintenance workers, tailors, too many to list. There are many entrepreneurial opportunities here. Although some may not necessarily turn into a large enterprise, they are also good as small but beautiful entrepreneurial projects.
5. Direct purchase
What comes to mind? Taobao? Well, yes, you can buy a lot of things on Taobao now, but there are still many entrepreneurial opportunities. The business logic of the project is to reduce purchasing links and purchase costs. More interesting entrepreneurial projects can be realized using the mobile Internet. Let’s take a look at some cases.
Tongban Street: Users can purchase financial products through the mobile Internet platform, which is safe, simple and convenient. The financial products selected and recommended for users are all zero-risk or low-risk, ensuring that users’ principal will not be lost.
Guevara@Movies: Users can check the movie theater schedule, select the movies and seats they want to watch, complete online payment, and pick up tickets at the venue. The entire process saves the time of queuing to buy tickets.
Flight Manager: With tens of millions of users, you can quickly check flights, order air tickets, learn about aircraft departures and landings in real time, and get airport transportation, dining, shopping, etc.
Taobao has all the above purchase services. It should be said that Taobao can provide all direct purchase services. But where are the opportunities left for entrepreneurs? Our analysis starts from two aspects: one is to deepen a segmented field, and the other is to make full use of the advantages of the mobile Internet.
6. Intelligent service
This is an alternative method. What originally required human services is replaced by machines. The business logic is very simple. Machines replace human services, improving efficiency and costs. The most direct thing is the navigation software, which replaces the many people holding signs to "lead the way" at highway intersections. There seems to be still there now, but not as much as before.
Typical cases of other smart services:
Attractions Pass: a professional tourist attraction application with more than 3 million current users. Scenic area maps can be zoomed arbitrarily, travel route planning, scenic area positioning and compass support, and professional voice introduction. A private tour guide for scenic spots who understands major scenic spots across the country, understands fun and history, and arranges time reasonably and sets up map routes for users.
Dagu Job Network: China’s largest mobile recruitment platform provides workers with a free and reliable job search platform. At the same time, it also provides intelligent and exclusive grassroots human resources recruitment solutions for major enterprises, replacing traditional job fairs.
Mobile phone rental: With the help of smart phones’ unique functions such as GPS positioning, phone calls, text messages, photos, system reminders, etc., we strive to change the rental market that has been dominated by intermediaries for a long time and help renters rent a house with the least money. Best room ever.
I didn’t look carefully for smart service apps. Thinking about it, there should be more. For example, mobile registration platforms, various bank APPs, etc. In addition, the classification of such applications is a bit vague. For example, a certain taxi-hailing APP is also a smart taxi-hailing service, replacing the original call dispatch center. Anyway, why bother yourself? Classification is just for convenience, there is no need to get too entangled. For reference only.