Top Ten Ways to Name a Trademark
Top Ten Ways to Name a Trademark. Names with good meanings can go a long way. Many companies don’t know what name to choose to do long-term business. In the future, You need to hear the name first when you meet the person. The name should be unique and ingenious. I will tell you the top ten ways to name a trademark. Top Ten Methods for Naming Trademarks 1
1. Chinese and foreign methods:
That is, using methods such as combining Chinese with letters, combining free translation, and English translation to come up with a trademark name. This approach can not only increase consumers' "foreign" feelings about products, but also promote product sales. For example, "tcl" is named with English letters alone; another example is "Youngor" is named with the transliteration of English "younger" and so on.
2. Poetry:
Names taken from ancient poems have always been ornamental and artistic, and can also express everyone's thoughts, so it is also most appropriate to use them as trademark names. But that's it. For example, "Mu Nan Ju" is selected from the poem "There are locust trees in the south, and kudzu is tired of them." It describes that as long as you work hard and persist, even if the road is thorny at the beginning, the future will be bright, and this is just like the development path of a company. Moreover, this brand name is simple but not tacky, has profound meaning, and implements the concept of careful management.
3. Image method:
Using animals, plants or natural landscapes to create brand names can not only make people think of them, but also give consumers a sense of brand name. Feelings of intimacy and increased cognitive speed. For example: the "Septwolves" costumes give people a wild and brave feeling, highlighting the quality of the costumes; another example is the "Betta" live broadcast, which is named after the image of an animal, which is unique and meaningful.
4. Regional law:
Of course, in addition to the above methods, everyone can also use regional laws to determine trademark names. That is to use the company's product brand to connect with the place name, so that consumers can trust the place and then develop trust in the product. For example, "Mengniu Dairy Products" uses the abbreviation "Meng" for Inner Mongolia as an element of the brand name to highlight the direction of the company. It can also remind consumers of the spectacular sight of cows and sheep being seen in the wind and grass, thus creating a strong impression on Mengniu products. trust.
5. Number method:
Use numbers to name the trademark to promote the characteristics of the name. For example, the name "999" has a long-lasting meaning, and there are also "001 Antenna", "Sany Heavy Industry", etc., which use numbers to create brand names so that consumers can have a stronger understanding and identification of the product.
6. Company name method:
That is, using the company name to directly register a trademark name. This method is more beneficial to companies that have already established their reputation. Because for consumers, they are more willing to choose products with brand guarantee. In addition, this method can effectively enhance the corporate image. Therefore, when naming your trademark, it is also worth using this method.
7. Name method:
This method is one of the techniques that people like to use nowadays. It not only makes the name more meaningful and unique, but also shows the legal person’s commitment to the enterprise. like. For example: the "Dell" trademark name is named after the founder Dell; another example: "JD.com" cleverly uses Gong Xiaojing and Liu Qiangdong to match the last word of the name with the name, which not only highlights that the company includes their hard work, but also stands out. The uniqueness of the name.
8. Naming by target method:
This method is to connect the product with the target customers, so that the target customers will have a sense of identification. For example: "Wahaha" brand name, simple and It is easy to read and quickly reminds consumers that this is a dairy product for children. Using this method to name a trademark has a powerful effect on gaining consumer recognition.
9. Efficacy method:
This method uses the efficacy of the product to name it, indicating the efficacy of the product, while also allowing consumers to understand directly and choose what they need. For example: "Natural Hall" expresses the natural, zero-added characteristics of the product, and highlights the very natural effect produced by the user after using the product.
10. How to choose a name based on potential:
That is, the pronunciation is sonorous and powerful, showing the ambition of the company. For example: Tencent, Changhong, Vanke, Zhengda and other company names have loud and clear tones, bold and powerful, and the industrial pronunciation is structurally symmetrical with each other. This is also the direction in which you can use the name of your trademark to not only clarify the lofty corporate values, but also be loud and conducive to the establishment of the brand. Top Ten Methods for Naming Trademarks 2
1. Make it easy to remember. A trademark is an indication of a company's goods and services. It must be simple and easy to understand and must not contain uncommon words, polyphonic words, or self-made words.
2. No bad associations. Trademark words all have relatively good meanings and may or may not have practical meanings, but they must not have any negative associations.
3. Combined with review rules. One of the most important principles of trademark naming is that it must be combined with the national Trademark Law and the examination rules of the National Trademark Office.
4. Do not follow the trend of Internet hot words. Internet hot words have a life cycle, and their popularity is infinitely amplified by the Internet, and they may even be abused. Generally, it is not recommended to use them.
5. Try not to stick to famous brands. Being too close to a famous brand is not conducive to trademark review, and it also creates the feeling of being a copycat brand. In addition, the trademark name should not include the names of places or public figures above the county level.
6. Combine products or services. Whether the customer group of the company's products or services is enterprises or individuals, and what age group and what level of consumer groups it is, all must be considered.
7. Combine with corporate name. If the company name can be registered as a trademark and it is suitable in all aspects, it is recommended to register the trademark with the company name, or the trademark may contain part of the company name, which will facilitate publicity.
8. Integrate with the enterprise development plan. When an enterprise registers a trademark, it must determine the trademark registration category based on the industries it is currently involved in and the industries it may be involved in in the future.
9. Try to make the trademark unique. When drafting a trademark name, you can search it on the Internet to see if it appears in large numbers. It is important to check whether there are peers using similar trademark names to avoid infringement.
10. Appropriately use trademark naming skills. When naming a trademark, if you really like a certain name, you can make some changes, such as adding prefixes, suffixes, or adding words in the middle, etc.