The following points should be paid attention to when naming trademarks: The names of trademarks often use unpopular combinations. When using English names to register trademarks, it is best not to name words such as spring, sunshine and love, and the pass rate is very low. It depends not only on whether English is similar, but also on whether the translated ones are registered at noon. Moreover, such English trademarks, whether in English or Chinese, have a very high occurrence rate and can hardly pass. It is suggested to use meaningless letter combinations. Such as "KFC" registered successfully in the early years. Trademark Naming Trademark Naming When using Chinese names to register trademarks, we should also avoid using common words or words commonly used in the industry. For example, in the ninth category of electronic communication, many trademarks like to carry the word "pass"; In the fifth category of medicine, many people like to bring the word "Tang"; The 43rd category is catering, while those who like to bring "Xuan", "Ju", "Ge" and "Wu" are very weak in significance. It is recommended to use unusual combinations when naming. For example, "Snail Kaka" for children's wear and "Fujiuchi" for Japanese cuisine have industry characteristics and high pass rate. It is not recommended to use common words when naming trademarks. Many customers prefer to use simple surnames such as "Zhang Ji", "Li Ji" and "Wang Ji" as trademark names for registration. However, nowadays, the overlapping rate of such trademark names is very high, and it is basically difficult to register, unless it is an uncommon surname, such as "Master Kong" who successfully registered in his early years. Avoid using function words when naming a trademark. Try not to have function words such as "zhi", "si", "te", "er" and "hu", because such words have no substantive meaning, and whether they are brought or not is the same in the review rules. For example, the trademarks of "Spring Flower" and "Spring Flower" are definitely similar, and the trademarks applied for later will be rejected, and there is no possibility of success at all. A correct understanding of the name of a trademark is a combination trademark. First, many customers like to use Chinese and English combination trademarks, but they don't know enough about the combination trademarks. They think that English trademarks are similar and Chinese is different from others. In essence, as long as a part of a combined trademark is similar, the whole trademark is similar. For example, if "DELL+DELL" is registered first, the English part is similar, so the whole trademark is similar. The above are the problems that should be paid attention to when naming trademarks. Don't think that just because the business license comes down, the trademark name can be registered. The business license is examined and approved by the local industrial and commercial bureau, and the trademark name is searched by the State Trademark Office in the nationwide trademark database. Therefore, the keywords in the business license may not be used as trademark names, let alone registered. Trademark naming must be avoided for similar trademarks. Some customers will also inquire about trademarks on China Trademark Online, but after the inquiry, they are still not sure whether they can register. This is due to the ignorance of the trademark review rules, and of course it also requires some empirical judgment. For example, there was "Jiaduobao" before. If you register "Duojiabao" again, it is a trademark that only changes the arrangement order of Chinese characters, and it will definitely be rejected. Brand is of understandable significance to enterprises. It is the most important intangible asset, bearing the recognition of consumers for its service to products. Brand inheritance is the lifeblood of brand culture, which not only bears the status of a company, but also bears the trust of countless consumers. The profoundness and long history of China culture provide unlimited possibilities for trademark registration and naming. Make a special brand with a special combination.