Cultural agents refer to a group of agents in many industries related to the cultural market, that is, they serve as intermediaries for both supply and demand in cultural markets such as performances, publishing, film and television, entertainment, fine arts, cultural relics, and sports. Commission broker. Brokers include real estate brokers, car brokers, securities brokers, etc. Cultural brokers are one type of brokers, mainly engaged in intermediary activities in cultural industries such as publishing, film and television, performances, entertainment, fine arts, and cultural relics. Mastering the classification and characteristics of cultural agents is helpful to clearly understand the basic situation of cultural agents.
Performance brokers are natural persons, legal persons and other economic organizations that engage in intermediary, brokerage or agency business in performance economic activities for the purpose of collecting commissions and facilitating transactions of others. Performance agents are the product of performances operating under the market economy. They are also the main force that promotes and promotes the prosperity and development of the performance market. They are an important and indispensable link in a sound performance market. The fundamental principle should be whether it is conducive to the healthy and prosperous development of the performance market under the conditions of the socialist market economy and whether it is conducive to meeting the growing cultural needs of the people.
Difference: Performance agents are an important part of cultural agents and an active group in the performance market. They speed up the effective transmission of performance market information and close the connection between performance market producers, operators and consumers. It plays an irreplaceable role in promoting the rational allocation of performance market resources and promoting the standardized development of the performance market. Although they are not producers of performance products, they understand the value of the products; although they are not consumers of performance products, they are familiar with consumers' consumption psychology and can transform this psychology into actual consumption. As the performance market develops, the role of performance agents will become more and more prominent. Performance agent training has been entrusted to various provincial and municipal performance industry associations, and cultural agents include performance agents. The performance market is the most distinctive part of the cultural market. Looking at the current situation in Beijing: Cultural Brokers is sponsored by the Beijing Cultural Bureau. The performance agent is sponsored by the China Performers Association. Performance managers can only do performances. Cultural agents cover it all.
Cultural brokerage is a broad and broad concept, which has a lot of room for development in the brokerage business. And performance agents can only do performances. Therefore, I personally recommend that it is better to obtain a cultural agent certificate.