As a subdivided content with a relatively low threshold, outfit videos continue to occupy a high traffic position on Douyin. Searching for "outfit" on Douyin, I found that the topic of outfit has been viewed more than 192 billion times, which is 6.35 times that of the beauty topic.
If you want to be a fashion blogger, you must first give yourself a detailed positioning. Nowadays, many creators choose plus-size women’s clothing. There is an account on Douyin called “Aunt Fat Pear”. Her The delivery data is also very good, and it is also a frequent visitor in the top 10 sales list.
“Aunt Fat Pear” once set a record of 80.40,000 new likes and 1.70,000 new retweets in one week. So how did she become a dark horse on Douyin?
p>01
Personally try it on to attract traffic
Compared with the current popular internet celebrities at home and abroad, Aunt Fat Li’s figure appears to be very healthy and more suitable for the current situation. The figures of most Chinese girls have attracted more people's attention.
By sharing content that is similar to those around you, you can arouse the interest of the audience, instead of being unattainable like a star's figure. The content is simple and straightforward, and the credibility of the promoted products can be increased through real people trying them on.
02
Clear positioning of fans
Aunt Fat Pear’s audience and fans are mainly women, with age groups ranging from 18 to 24 years old. It can be seen that she is in Promotion among young women.
In today’s era, the consumption power of girls supports half of the Internet e-commerce. Auntie Fat Li controls her fan traffic to young women, which is equivalent to ensuring her financial resources.
And this type is very suitable for showing before and after comparison, especially the "slimming" that girls are most concerned about. The effect can be reflected in a few seconds, and this immediate change has a great impact on women's shopping. The impact of decision-making is very critical - add a shopping cart at the bottom to successfully attract traffic and make orders.
03
Continuously update to increase exposure
If you want to attract fans for a live broadcast, you need to prepare a lot of things in advance, including product selection, distribution, broadcast scripts, and a Costume design and so on.
The quality of such an intensive live broadcast shows that a lot of effort has been put into it behind the scenes. The seasonal sales method is speed and channels. We must seize the opportunity and increase market share.
In fact, the competition for women's clothing itself is also fierce, so it is recommended that you segment it to make it easier to stand out. In addition, the initial content shooting is relatively simple, and monetization is relatively straightforward.