China Naming Network, in the naming of Zhouyi, deeply analyzes the semantics, vocabulary, grammar, pronunciation, phonology, pragmatics and rhetoric of language and characters based on the characteristics and personalities of people, things and things and their correspondence with social production and life, and improves, improves and even partially renames them, so as to establish clear images and semantic symbols and achieve specific communication among people and things. Traditional culture, human history, natural landscape, conceptual terminology, skill system, activity ceremony, professional services, enterprises, project products, roads and bridges, motels and hotels, etc., can all be developed into named counterparts. After a brand is positioned, the first task is to give the brand a clear, catchy and easy-to-remember name. Brand name is usually an enterprise's biggest asset, which can bring rich profits to similar products. The naming principle of a good name is organically consistent with product interests, product positioning, product market and product consumption. Especially for international brands, attention should be paid to the wonderful use and cooperation of Chinese and English.