9. Silent and mosquito-free
10. Leisure wife and loving mother
11. Take a step towards fresh food
12. Drink with pride
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13. Rapid population control
14. Cool friend in summer, companion in winter
15. Enjoy riding
16 , Bath as you like
17. Burning is better
18. Hemorrhoids are bound to be obtained
19. Reluctant to leave clothes
20. Cough without delay
9 mosquito coils; smell
10 washing machine; virtuous
11 refrigerator; first
12 drinks; lead
13 medicines; popular food
14 air conditioners; good and good people
15 motorcycles; others
16 showers; desire
17 Rice cooker; slightly
18 Hemorrhoid medicine; Chi
19 Clothing; Yiyi
20 Cough medicine; Engraving
World Classic Advertising Slogans
A good advertising slogan is the eyes of the brand. It has extraordinary significance for people to understand the connotation of the brand and build brand loyalty. Let’s take a look at how these familiar world classic advertisements create world-class brands.
Nescafé: Tastes great
This is the most familiar advertising slogan and also the favorite advertising slogan. Simple yet profound, catchy. Because the feelings from the heart can be blurted out, which is what makes it classic. So much so that when Nestle spent a lot of money to collect new advertising slogans from around the world, it found that there was no one more classic than this sentence, so it retained it permanently.
M&M chocolate: only melts in the mouth, not in the hands
This is the inspiration of the famous advertising master Bernbach, it is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay in our hands for a moment.
Pepsi-Cola: The choice of the new generation
In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as the new generation of Coke, inviting The superstar singer who is loved by the new generation has finally won the favor of young people as the spokesperson of his brand. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the most important role.
Volkswagen Beetle: It’s better to be small if you think about it
The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, there was no such thing. In the market, Bernbach once again saved the Volkswagen Beetle, put forward the "thinksmall" proposition, and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars dominated the U.S. car market until Japanese cars entered the U.S. market.
Nike: justdoit
Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertising slogan is exactly what it means. In line with the mentality of the young generation, just do it, just be different, just take action. However, with Jordan's retirement and justdoit changed to "Idream", Nike's influence gradually declined.
Nokia: Technology is people-oriented
"Technology is people-oriented" does not seem to be the first one proposed by Nokia, but it has fully demonstrated the connotation of this sentence. Facts have proved that Nokia can grow from a small brand It has become the number one brand in the mobile phone market because of its respect for this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.
De Beers Diamonds: A diamond is forever, a diamond will last forever
Facts have proved that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers This advertising slogan for diamonds not only tells the true value of diamonds, but also elevates the value of love to a high enough level that people can easily associate diamonds with love. This is indeed the most wonderful feeling. .
McGee's Coffee: Every drop of it is fragrant and full of flavor.
As the world's second largest coffee brand, Mak's advertising slogan is a classic of language. Different from Nestlé, Mai's sensory experience is superior. Although not as straightforward as Nestlé, it is in line with the artistic conception of brand coffee. At the same time, it closely combines the mellow aroma of Mai's coffee with the inner feelings. Also withstands the test.
IBM: A universal solution
When Big Blue was at a low point in its operations, it proposed this provocative slogan, hoping to not only become a truly multinational enterprise, but also To truly become an enterprise that provides one-stop solutions for the high-tech electronics field, in the era of e-commerce, IBM is realizing this role and playing the role of a provider of e-commerce solutions.
Kodak: Connecting every moment of life
As the world’s largest manufacturer of photosensitive materials, Kodak’s leadership in film production technology no longer needs to be described in words. Kodak has more It connects taking photos with a better life, allowing people to remember those happy moments in life. So use Kodak film, that's what Kodak wanted.
Yamaye Piano: Children who learn piano will not become bad
This is the most famous advertising slogan in Taiwan. It captures the mentality of parents, adopts a mind-attacking strategy, and does not teach piano. The advantage is that learning piano is beneficial to the physical and mental growth of children, attracting their parents. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step. Shanye is brilliant at this.
McGee Coffee: Good things should be shared with good friends
This is the advertising slogan launched by McTea Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that advertisement Since the word has been deeply rooted in people's hearts, Mai's had no choice but to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mai's successfully entered the Taiwan coffee market. When people see Mai's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.
Remy Martin XO: Once Remy Martin is on, good things will come naturally
The noble Remy Martin is not something that ordinary people can enjoy, so drinking Remy Martin XO will definitely have some different feelings. Remy Martin gives you hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who wouldn't want to drink Remy Martin?
Deer Brand Whiskey: When you are at ease, you are everywhere
In the advertisements for Deer Brand Whiskey, the guy with a deer head and body always looks at ease because he often drinks deer. Brand whiskey, that feeling is enough to make you envious, enjoy the Lu brand whiskey, you will definitely have the feeling of freedom. The power of mind attack is often more powerful than precise description.
Dove Chocolate: Milky, silky feeling
The reason why it is a classic lies in the psychological experience of "silky feeling". To be able to describe the delicate and smooth feeling of chocolate with silk, the artistic conception is lofty enough and the imagination is rich enough. Make full use of associative feelings and maximize the power of language.
Coca-Cola: Forever Coca-Cola, unique and good tasting
In the carbonated beverage market, Coca-Cola always has an attitude of giving up to others. It seems that Coca-Cola is Coca-Cola. Although Coca-Cola's advertising slogans change every few years, and many slogans have been handed down that can be considered classic themes, this one has been used the longest and best represents the spiritual connotation of Coca-Cola.
*Vassoon Shampoo: My brilliance comes from your style*Philips: Let’s do better*Levi Jeans: Different cool, same pants*Voluntary blood donation: I don’t know you , but I thank you! *Nissan: There was a Maxima in ancient times, now there is Nissan *BMW: Driving pleasure, unlimited innovation *555 cigarettes: extraordinary, mellow and satisfying *Seven Up drinks: non-cola *Tissot watch: Swiss Tissot, world shuttle *Kodak: This is it Moment* Motorola: Flying Beyond Infinity
Answer: ╭ァ_絍⑩鏏_ - Trainee Magician Level 3 10-20 21:47
Very many.
1. The typo was not intentional (typos in quotation marks)
1. At the entrance of the hotel: "Copy" rice
2. At the entrance of the car repair shop: "Chong" for tire repair "Qi"
3. The entrance of the retail store: "sold separately"
4. The entrance of the furniture store: home "all"
5. The entrance of the decoration store: decoration "Huang"
6. Lost property advertisement: "Enlightenment" of lost property
7. Door of installation company: "Press" to install
8. Door of car wash shop: Car wash Beat "La"
9. The entrance of the hotel: "He" rice
10. The entrance of the fruit shop: "Bo" radish
11. The hotel menu: Chicken "Dan"
12. Hardware store sign: "扦" holder
13. Sporting goods store sign: "LAN" ball
14. Fast food restaurant entrance : Food stall "block"
15. Farmer's market sign: "Tomato" tomato
16. Parking lot sign: "Ding" car toll
17. Crack down slogan: Strict crackdown
18. A certain airport banner: "Young"
19. A traffic slogan: Overloading and overloading will cause "endless" harm
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20. A certain canteen’s menu: Fish “Garden”
2. Deliberately written incorrectly (typos in quotation marks)
1. Drug advertisement: “cough” No time to delay
2. Mountain bike advertisement: "riding" is endless fun
3. Supplement advertisement: "Turtle" is safe and sound
4. Glasses advertisement: 1 The "brightness" is astonishing
5. Mosquito repellent ads: no "mosquitoes"
6. Scotch tape ads: no substitute for "mosquitoes"
7 , Internet cafe advertisement: "Internet" is a deep love
8. Piano advertisement: "Piano" is a special favorite, and "piano" is loved at first sight
9. Water heater advertisement: "Whatever you want" Bath"
10. Air-conditioning advertisement: no "sweat" in life
11. Clothing store advertisement: "clothes and hats" take people
12. A certain laundry Advertisement: "Yiyi" is not parted with
13. Advertisement of a real estate company: Ten thousand "rooms" are available
14. Advertisement of a cake: "cakes" rise step by step
15. Stomach medicine advertisement: "No" to "stomach"
16. Horse racing advertisement: Enjoy "riding"
17. Electric iron advertisement: 100 "Yi" Baishun
18. Fast food restaurant advertisement: "Burning" is better
19. Washing machine advertisement: "Leisure" wife and loving mother
20. Hat Company advertisement: Pick people by their “hats”
21. Advertising for curing stone disease: Big “stones” turn into small ones, and small “stones” turn into small ones
22. Printer advertisement: Baiwen It’s better to click a “click”
23. Paint advertisement: Lustful Paint
24. Refrigerator advertisement: Refrigeration Fresh
25. Hemorrhoid medicine advertisement: Yes No fear of hemorrhoids
26. Garden apartment advertisement: live in peace with your apartment
27. Dancing machine advertisement: dance after hearing the word "machine"
28. Seafood advertisement: Take the "freshest" step
29. Dental clinic advertisement: "Quick treatment" of the population
30. Gift shop advertisement: "Etiquette" is a given
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A furniture store labeled its advertisement as "furniture"
A restaurant's signboard said "Thirteen is too full"
A real estate advertisement's "Thirteenth is too full" "Very conspicuous
Pharmaceutical merchants put out advertising slogans with homophonic meanings such as "Don't stay under the spot"
The word "stop" is written as "仃", and fast food is written as the upper left part of the word "dine" , eggs are written as "Chicken Dan", and various beers are written as "various beers"
--Top 10 failed advertising slogans in China in 2002
1. Qi brand suits make women's hearts flutter man
2. Give melatonin as a gift
3. Jiuxin Miteting Soap: Look, you have infected your daughter with mites
4. God Zhijiaozi laughs at the situation
5. When hair falls in love with fertilizer, it is unexpectedly good
6. Dano day and night films are your new choice
7. Jordan Chan's Hongxing Erke Shoes
8. Come and Go Drink a Cup of Zhijiang
9. Nick Cheung's The Happy Man
10. Star Shu's Stomach You How are you?
Yesterday I went to the street to buy some small things, and in the distance I heard the loudspeaker of a promotional vehicle repeating something. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses." I laughed out loud without being surprised!
To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see inferior advertising slogans such as “low prices”, “bloodletting with great pain” and “earth-shaking sales”.
This at least illustrates several problems: first, the advertising practitioners are mixed, second, they are deliberately exaggerating and lacking integrity, and third, they are caused by an impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.
The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.
The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.
However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, and "Dong Lai Shun" became famous. "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".
In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it is like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" is "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door.
There is a grocery store called "Zazazaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "exposed" in Suzhou dialect. It is used in a derogatory sense as a compliment. However, the response is very good. Many customers come in because of this name.
Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to know more about the store and its products. A good store name is one of the best ways to attract customers.
In my opinion, a good store name should be easy to understand and remember, have broad recognition, be full of intimacy, and be easy to spread. It is best to find it from the most frequently used daily terms; be unique and able to attract customers. It attracts customers' attention, expresses rich meanings, has a certain cultural content, and is both elegant and popular. If the market positioning and industry characteristics can be included in the store name, it will be even better. However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only by seeking novelty, but also by using homonyms in a harmonious way, respecting cultural traditions and social value orientations. However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.
Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotes, and the Chinese translation should be added, such as: "PK" (competition).
There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; the slogan "I am in shape, my shape" in beauty shops; and the slogan "riding is endless fun" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.
Answer: Yilan Belle - Magic Apprentice Level 10-22 20:02
Love once cut, wine lasting forever, everything is smooth, cut and cut alone
Answer: Baili Sweet Lover - Probation Period Level 10-28 15:47
In life, we are exposed to and learn Chinese language all the time. It can be said that we are born with it. Start learning Chinese. We can harvest rich fruits from Chinese and appreciate the charm of language.
If you don’t believe it, then let me take you into life and have a look.
How do you usually communicate with others? language. How do you learn something from a book? read. What do you do when you can't put into words how you feel? Write. Do you need me to give an example? I don’t think so. Because you've felt it. This is Chinese language.
Some people say that Chinese is difficult to understand and very troublesome. Some people say that Chinese is beautiful.
In my opinion, it’s both, and I’m somewhere in between. Chinese is both easy and difficult. Don’t you know that you are learning and using Chinese right now? If you know, do you still find it difficult? However, what you learn is only a small part of the Chinese language. If you want to penetrate it more deeply, you have to start from learning. It is not easy and you have to work hard.
The language is very lyrical. From the Chinese language, we can see Zhu Ziqing's "back"; feel Lu Xun's "body"; and hear Ba Jin's voice encouraging us to move forward again and again. . . . How wonderful.
Can’t you all feel these in life?
Look, this is Chinese, the charm of Chinese.
Chinese is everywhere in life, but people are not aware of it. With Chinese, we have enriched our knowledge; with Chinese, we have enhanced our ability to express ourselves verbally; with Chinese, we have understood some principles of life.
If there is no language in life, can you imagine what it would be like?
So, Chinese is indispensable in life. I hope you can immerse yourself in the ocean of Chinese knowledge.
This product can glue everything, except a broken heart.
It only dissolves in the mouth, not in the hands. M&M chocolate
The media evening news is not the Beijing Evening News
The Romance of the Kingdom of Shirts
There are many store names here, you can just find which one you want