Naming a company is the first step in starting a company, so many bosses will choose a name that is appropriate for their company and can bring good luck to the company in the future. When naming your company, you should not only pay attention to the meaning of the name, but also pay attention to its taboos and precautions.
So, let’s take a look at the taboos and precautions when naming a company!
Taboos in company names:
Taboos in company names 1: Avoid obscure meanings
Obscure meanings mean that the pronunciation is too profound, and others can't read. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
Enterprise and trademark names have the function of indicating the nature of the enterprise and implying product functions, and are required to be highly readable. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Children's Names". But after the sign was put up, no one else understood it. The shop owner quickly added the sign "Lanxi Corporate Culture Service Co., Ltd." next to the store name to supplement it. What does it mean to "turn a stone into a sheep"? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are naming houses, "Yuan Ming Lu" and "Zheng Ming Zhai" are popular and evocative, and the store name itself is an excellent advertisement.
Taboo 2 in company naming: avoid using partial characters
Trademark names are for consumers to call. The popularization of words should be taken into consideration. The reason why some people use uncommon words to name is because they think whether they can get a good name depends on whether they can choose a good name. Words. Therefore, when it comes to naming, the first thing you want to do is to look up the "Kangxi Dictionary". However, the actual situation is just the opposite.
Good names are just like good articles. See the magic in it, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jin Li Nong" and "Master Kong" are all common characters.
Taboo 3 in company naming: Avoid using unlucky characters
Unlucky meanings are a big taboo in business naming, because it not only creates bad associations with the owner of the name, but more importantly, it affects the name. Whether the subject is a person, a company, or a commodity, it is unbelievable that an unlucky name is related to people's acceptance of an official.
Taboo 4 when naming a company: Avoid naming with the word "disability"
It is painful to be injured or have a disability. Naming the company with the sequelae of "disability" is tantamount to exposing it. It is unethical to name people's scars. If they are named with the word "disability", both the caller and the owner will have unpleasant feelings. However, naming with the word "disability" has existed in ancient and modern times. The famous military strategist Sun Bin in the Warring States period was originally named Sun Bin. He had his kneecap (also called the pelvic bone, also known as Bingu) removed due to torture, and later changed his name to Sun Bin. There was a man in the Jin Dynasty who was covered with sores, so he named him Yawuta (Jurchen). The word "sore").
Taboo 5: Avoid breaking the law when naming your company.
There is a barber shop named "Feifa Si" or "Law Enforcer". It's novel. It won't take long for the relevant departments to come back to you.