1. Avoid using partial characters when naming brands
Trademark names are for consumers to call, and the popularization of the characters should be taken into consideration. A good name, like a good article, is about finding magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, and none of them are common words.
2. Avoid using unlucky characters in brand names
Unlucky characters are a taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or even politics.
3. Avoid words with bad intentions when naming your brand
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you come up with something as whimsical as possible. I want to register "Heroin" as a trademark and let consumers purchase it by name. Then you may take advantage of the excitement and get out the bad! Because the word "heroin" has the same pronunciation and synonyms with drugs, which obviously violates the so-called principles of good customs and habits.
4. Avoid using words with obscure meanings in brand names
The meaning of brand names is that the pronunciation is too profound and others cannot understand it. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
5. Avoid using polyphonic characters when naming brands
Using polyphonic characters in naming will cause great inconvenience to people just like using rare characters, and the meaning itself is not clear enough. , it’s easier to feel at a loss when a name has two or more sounds. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two readings, including Xing, Sheng, Zhong, Qian Chao, etc. Of course, we are not saying that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.