With the explosion of short videos, the traditional audio app market has been greatly impacted. However, there are also many products that have created highly novel development models with high-quality content, thus maintaining a high-growth development trend. .
The most popular ones are Himalaya FM, Lychee FM, Dragonfly FM, Lanren Tingshu, Koala FM, Penguin FM, etc.
Lizhi, which was officially launched in October 2013, was originally named Litchi FM. Perhaps because the founder was a standard literary youth and had been a radio anchor for a year, Litchi also had a strong literary and artistic flavor. The interface and the entire user experience feels like a real radio station. When using it, people can’t help but recall the peaceful and texture-filled enjoyment of that era.
It is understood that Lizhi FM’s users exceeded 1 million in February 2014 and exceeded 10 million in October of the same year. Later, Lizhi FM 2.0 was officially launched in February of the following year, and 3.0 was officially launched in September, and the intelligent recommendation function was launched to realize "Thousands of People, Thousands of Faces".
With the rapid rise of the video live broadcast industry in 2016, major audio products had to be reformed one after another. At the same time, in October 2016, the Lizhi voice live broadcast function was officially launched.
Due to timely adjustments to development strategies and continuous improvement of user experience, the number of Litchi users exceeded 100 million in January 2017. In September of the same year, Litchi app 4.0 was officially launched, eliminating the concept of "podcast" and further realizing "everyone". Is it the anchor?
On January 10, 2018, Lychee FM officially changed its name to Lychee, with "Use Sound, Together" as its new brand slogan.
According to relevant news reports, its live broadcast business achieved 10 million yuan in live broadcast revenue within three months of its launch. As of the beginning of 2018, the platform’s voice live broadcast revenue reached 100 million yuan.
Under the premise that major homogeneous products continue to compete in the market, Lizhi chose to de-FM. It organically combines the traditional audio industry with the live broadcast business, and launches practical functions such as voice recognition cards, voice friends, and litchi pie, and is committed to creating a "pan-entertainment life interactive platform that young people like."
If major products can engage in healthy competition and continuously introduce new products with the purpose of seizing the market, then the majority of users will be able to use better and better products.