The company name is for consumers to call, and the popularization of words should have been taken into account. Some people use obscure words to name their names because they think that whether they can choose a good name depends on whether they can choose a good word. When it comes to the company's name, the first thing I want to list is to read Kangxi Dictionary. As everyone knows, the actual situation is just the opposite. Peiqi Gao will show you.
Taboo 1: Avoid using partial characters
A good name, just like a good article, is to see the magic in the plain, rather than relying on uncommon characters, multi-stroke characters and variant characters. These sweet-sounding names, such as Stone, Founder, Jinlinong and Master Kong, are not commonly used words.
taboo 2: avoid using unlucky words
unlucky meaning is the taboo of business naming. Because it not only makes the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is a person, an enterprise or a commodity, even the political situation will be affected. Incredibly, a bad name is actually related to people's acceptance of an official, which shows the great influence.
company name taboo 3: avoid obscure meaning
obscure meaning means that the pronunciation is too abstruse for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is. The names of enterprises and trademarks have the functions of indicating the nature of enterprises and suggesting the functions of products, which require strong readability.
According to Guangming Daily, there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Who turned a stone into a sheep". However, after the brand was hung up, others didn't understand it. The shopkeeper quickly added the brand of "Lanxi Enterprise Culture Service Agency" next to the store name signboard as a supplement.
what is "turning a stone into a sheep"? According to the ancient book "Fairy Biography", it is said that in ancient times, Huang Chuping met a Taoist priest and was led to a stone room in Jin Huashan. His brother looked for it at first, but he saw white stones. At the beginning of the day, all stones become sheep. It is no wonder that people can't understand the name of a small shop facing the public service, which contains such mysterious allusions. Both are famous pavilions, and "Brewing a Famous Restaurant" and "Zhengming Zhai" are popular and memorable, and the name of the store itself is an excellent advertisement.
taboo of company naming words 4. Avoid using polyphonic words
Using polyphonic words in naming will bring great inconvenience to people's calls just like using uncommon words, and the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations.
For example, in LE Hai restaurant, there are two readings of "Le", one is Le, and the other is YUE, which makes people wonder what sound is better. For example, the following words are all read twice: XING, HANG, XING, CHONG, QIAN, XI, CHAO, ZHAO, etc. Of course, we don't mean that we must never use polyphonic words for names. But at least make sure that others can determine their pronunciation and not mispronounce it.
company name taboo 5:
company names should avoid breaking the law. There is a barber shop named "non-hair" and "law enforcer". The name of the store is very novel. It is estimated that before long, the relevant departments will come back to find you.