I. Overview
In the first half of 2020, under the continuous impact of COVID-19 epidemic, Sino-US trade war, African swine fever and other factors, the company actively adjusted its business strategy, took the initiative to attack, seized the opportunity, bucked the trend, and responded to the "new" changes with "new" ideas, with steady growth in business performance and steady progress in innovation and development. During the reporting period, the company achieved an operating income of RMB 37,565,438+0 billion, a year-on-year increase of RMB 65,438+04.24%, and a net profit of RMB 95 million, a year-on-year increase of RMB 46.08%. Among them, the oil sector achieved operating income of 3.289 billion yuan, up by 65.438+0.765438+09%, net profit of 48.38 million yuan, up by 95%, the food sector achieved operating income of 450 million yuan, down by 0.55%, and net profit of 60.97 million yuan, up by 0.64%.
1, oil pan operation
The petroleum sector of the company has been committed to building six business platforms: risk control R&D, spot management, import and export, oil trade, raw and auxiliary materials procurement, production management and product marketing, and on this basis, it has formed the competitive advantages of resource integration, information sharing and mutual support in the industrial chain, which is more prominent in the epidemic situation. In the first half of the year, when the demand for small packaging oil in some channels such as restaurants, canteens and food enterprises dropped sharply, the company actively promoted integrated marketing and online sales, insisted on all work ahead of schedule and strived for initiative, and built a new management system under the new situation. The oil pressing business strengthens market research and seizes the opportunity to purchase raw materials. On the basis of booking soybeans in advance at the end of last year, the procurement schedule was reasonably arranged to ensure the supply of raw materials. In the first half of the year, the operating rate of Beijing Grain Tianjin was as high as 82.35%, and the net profit increased significantly compared with the same period last year. The oil trading business has always adhered to the hedging business model to carry out oil trading, focusing on research and development of futures products, and made key breakthroughs in domestic soybean, sunflower oil, non-vegetable oil and other varieties less affected by the epidemic, effectively avoiding the impact of the epidemic. Innovate the service mode of oil storage business, actively explore the cooperative management mode, and strive to build a brand of storage management service.
2. Operation of food manufacturing industry
The company's food sector adjusted its marketing strategy in a timely manner in the first quarter when its performance declined due to the epidemic, and continued to carry out product innovation. The snack food business worked overtime at the production end to catch up with the progress, and the monthly production capacity exceeded the average level before the epidemic. On the basis of maintaining and upgrading the existing distribution channels, the sales side actively plays the role of e-commerce channels, strengthens promotion through short video marketing and live sales, and turns crises into opportunities. Bread processing business will intensify the research and development of new products, cooperate with Shang Chao customers to complete the research and development and listing of new products, increase online sales and improve the sales model.
Two. Risks and Countermeasures Faced by the Company Judging from the current situation, the main risks faced by the company in the second half of 2020 are two aspects: First, the impact of the COVID-19 epidemic and the continued spread of foreign epidemics, especially the major soybean producing areas such as the United States and Brazil, will have a certain impact on the company's raw material procurement; The pressure of preventing imports and internal rebound at home and abroad has existed for a long time, and it is difficult to recover the sales of customers' channels such as restaurants and military organs in a short time; Second, the economic and trade frictions among the world's major economies are still intensifying, especially the decoupling risk between China and the United States, which will bring many uncertainties to the company's futures hedging and business decisions. In this regard, the company conducted in-depth and systematic analysis and research to fully cope with the impact of the COVID-19 epidemic and the Sino-US trade war on the company's operation: First, give full play to the chain advantages of the oil industry chain, continue to make efforts and make a fuss about oil extraction, oil trade and small package oil sales, enhance profitability and market scale, and maintain the steady growth momentum of the oil sector; Second, adhere to the business model of effective combination of hedging, basis sales and reserve rotation, broaden business varieties, and minimize the impact of Sino-US trade war and COVID-19 epidemic; The third is to seize the opportunity of the shift of consumption scenes to the community under the influence of the epidemic, continue to increase the intensity of community marketing, online sales and integrated marketing, and increase product sales.
Third, the core competitiveness analysis 1, brand advantage. Guchuan brand was rated as the most influential brand in the 3rd and 8th Beijing Impact Awards, won the top ten most influential brands in the 7th Beijing Impact Awards, and ranked 3 19 in the total list of "China 500 Most Valuable Brands" in the World Brand Lab in 2020, with a brand value of186.52 million yuan. After several decades, "Ancient Coin" sesame oil has won dozens of awards such as "National Famous Brand of Sesame Oil", "Silver Award of Beijing International Catering and Food Expo" and "Gold Award of International Famous Brand Products". The brands of "Ancient Boat", "Green Treasure" and "Ancient Coin" are all time-honored brands in Beijing. "Little Prince" trademark and Zhejiang Little Prince products have been recognized as famous trademarks and brand-name products in Zhejiang Province for many years, and "Miss Dong" is an online celebrity brand. 2. Location advantage. The company's vegetable oil sales area is mainly Beijing area, radiating Beijing-Tianjin-Hebei area. With a permanent population of more than 20 million, Beijing is a super-large sales area, especially with the largest number of high-net-worth families in China. The company has a high popularity and reputation in Beijing market, and has natural advantages in purchasing, warehousing, processing and other resources. The Beijing-Tianjin-Hebei region, with a land area of 210.8 million square kilometers and a permanent population of more than 654.38 billion, is the largest and most dynamic region in northern China. With the deepening of the coordinated development of Beijing-Tianjin-Hebei, the company's location advantage is more obvious, and the development space will be further broadened. 3. Advantages of management and control. The company's core management team is stable in structure, steady in style, rich in management experience, strong in market development awareness and ability, and has formed an effective system and mechanism in combination with the company's reality, which can effectively promote the implementation of various tasks and measures. The company's vegetable oil processing capacity is mainly concentrated in Liangjing Tianjin, and its production plant is located in Lingang Economic Zone of Tianjin Binhai New Area. After the soybeans purchased in the international market arrived in Tianjin Port (6007 17), they were directly unloaded into Liang Jing's raw material storage warehouse in Tianjin, which greatly reduced the transportation cost of raw material transshipment. At the same time, Jingliang Tianjin Production Plant is close to China National Grain Reserve, and the company's brand influence and high market share in the Beijing-Tianjin-Hebei region can successfully complete the reserve rotation task of soybeans and soybean oil at a lower cost. By scientifically planning the rotation operation of soybean and soybean oil reserves, the operating rate can be guaranteed and the corresponding crushing profit can be obtained, especially in the case that the domestic ports are in short supply. The company's food manufacturing sector is mainly concentrated in Zhejiang Little Prince, which has created a profit model of "professional manufacturing+cultural creativity+Internet" and achieved good results. This model covers a series of links from product positioning, research and development, production to publicity and promotion, and is a compound profit model. Professional manufacturing refers to the development history of nearly 30 years, stable product quality and outstanding new product development ability; Cultural creativity mainly refers to shaping the brand image that resonates with the target customers at the spiritual level, adding cultural connotation and brand stories to the products; Internet mainly refers to relying on the rapid development of mobile Internet, using public micro-signals and micro-movies to promote products and brand images, and at the same time using public micro-signals to interact with consumer customers to accurately understand the real needs of customers for R&D, so that the developed new products will have a good sales trend as soon as they are listed. 4. Advantages and innovation of R&D. After years of operation and accumulation, the company has formed a research and development team with high quality and strong ability, including specially appointed postdoctoral experts and senior engineers in Zhejiang Province. In terms of technical research and innovation, Zhejiang Xiaoprince, a subsidiary of the company, now has the manufacturing capacity of a complete set of rice cake production lines. The invention of rice cake continuous steamer and oven has always been in the leading position in equipment technology, and puffed rice products (the ripening method of baked rice fruits based on two-stage spiral extrusion) have also won national invention patents. Twin-screw extrusion curing equipment and technology ensure the continuous improvement of production with its stable quality. The oven for rice cakes has been patented for its high productivity and low energy consumption, and some production technologies and equipment of rice cakes have reached the domestic leading level. After improvement, the potato baking production line imported from abroad has broken through key technical difficulties such as molding and capacity improvement, developed superior products with differentiated appearance and oil content, and has its own improved core technical unit. After improvement, the potato baking production line has been internationally competitive. The company's vegetable oil processing production line and technology are advanced, and the core equipment technologies such as extractor, embryo rolling machine, centrifuge, filling machine and palletizer are at the international leading level. In terms of product R&D innovation, the company has formulated a perfect innovation incentive mechanism and new product R&D promotion mechanism, implemented the strategy of "project management and institutionalized promotion of R&D new products", actively carried out the "R&D new product technological innovation" competition, and comprehensively improved the product R&D and technical level. Strategic items such as "Miss Dong" and "Strong Potato" have a strong pulling effect on product marketing, and subsequent new products include "Can't Keep Two" and "4D"