it is the main feature of commercial names to adapt to local conditions and vary from commodity to commodity.
first, attract business names. In real life, shop signs with high generalization and strong attraction are very important for consumers' visual stimulation and psychological influence. The name of the store is good or bad, whether it can arouse consumers' curiosity and whether it can brand the store. Some time-honored shops use elegant, simple and elegant names, such as Lumingchun, Tongrentang, Tianhetang, Rong Baozhai, Quanjude and so on. These store names have become the golden signboard of the insurance business.
The name of a store should be considered from the following aspects:
1. The name of the store must be consistent with the goods it deals in. The name of the store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang as a Chinese medicine shop has become a conventional identification sign. Therefore, people can know that they sell Chinese medicine only by looking at Tongrentang signs or other signs. Another example is the name of a store in Kutokuhayashi, which reflects that operators are good at cooking vegetarian dishes.
2. The name of the store must be novel and unconventional, and the name of the visual store that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to visit the store. For example, the names of the stores such as Yikouxian, Sanyuan and Goubuli all arouse consumers' interest and curiosity.
3. The name of the store should be concise, and the name that is easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated characters as store names, so that customers not only can't recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the stores with such difficult names. While store names such as "Wan Ke Lai", "Half Profit" and "To Taste" are simple and easy to spread.
4. The name of the store should give people a good sense of beauty and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. Such as the building outside the building, Taotaoju and so on.
There are several ways to name a store:
Names related to the nature of the products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc.
naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Restaurant, E 'e Clothing, Xiangfei Beauty, etc.
Names related to the spirit of business services, such as day and night shops, 1-gang services, Chengxin department stores, Maoyuan daily necessities, etc.
second, the name of shaping the image is very important for every enterprise, which can be said to be related to their life and death. The first step in shaping the image is to have a good corporate name. In modern society, the market competition is fierce, and commercial wars break out one after another. In order to ensure its own market share, broaden the market, stabilize and attract many consumers, it is necessary to have a hard commodity brand and a well-known enterprise name.
1. It means beauty. For example, China Changhong Co., Ltd., whose name is Changhong, means that after a storm comes a calm, it has a magnificent meaning. The sun is the reddest and Changhong is updated. Similarly, Konka Company, which is famous for producing color TV sets, has the name of "having a happy life, producing colorful products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., with its Sanjiu name, has many unforgettable meanings in ancient Chinese in China, which implies unremitting pursuit. Jiannanchun Winery, whose name is Jiannanchun, is full of spring, with infinite meaning of spring machine.
2, concise and easy to remember. A good corporate name must not be a strange name, let alone a name that is difficult for others to read and remember. For the convenience of memory, most corporate names use two words, a few use three words and some use four words. This naming is not only in line with the practice of word formation in China, but also in line with the habit of naming people in China. This kind of name, the meaning is straightforward and shallow, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Appliance Company, Express Mail Delivery Company and so on.
3. Names have affinity. A good corporate name should not be too serious, let alone give people a feeling of rejecting people thousands of miles away, but should have an affinity, that is, a feeling of being approachable and trustworthy, at least giving people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Distillery, Xinghua Village, a poet from the Tang Dynasty Du Mu's Qingming. Excuse me, where is the restaurant? The shepherd boy pointed to the poem of Xinghua Village. This country interest gives a sense of intimacy to pedestrians on the road. Another example is Sichuan Tiange Group Company, where Tiange was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, a Xinyi, who seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which makes people feel intimate. Dabao cosmetics company in Beijing, Dabao seems to be named after the children of ordinary families, which gives people a cordial and easy-going feeling and is easily recognized by customers.
3. Several types of enterprise names
1. Make enterprise names with place names, such as Changjiang Enterprise Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejie Mineral Water Drinking Company and so on. This kind of naming is more common in Chinese enterprises.
2. Take auspicious and social favorite things as enterprise names, such as Nanjing Panda Electronics Group Company, Monkey King Electric Welding Company, Chunlan Group Company, Feima monosodium glutamate Company, Hongmei Camera Factory, Jin Lu Group Company, Haima Furniture Mall and so on.
3. Choose the words of wealth and style as enterprise names, which can be divided into two categories: implicit and straightforward. The more straightforward enterprise names try their best to show their extraordinary style, such as Goldlion, Yinlilai Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel and so on. Implicit are Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Garment Company, Elegant Silk Products Co., Ltd. and so on.
4. Choose the names with strong traditional commercial flavor as enterprise names, which were the most popular in China in the old days. Such as Yuanfeng Bank, Daqing Yuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank and so on. The names of such enterprises are mostly composed of auspicious and auspicious Chinese characters, which means auspiciousness in business and production.
5. Choose modern names as enterprise names. In order to conform to the trend of the times and cater to the aesthetic taste of modern consumers, some enterprises pay attention to choosing modern names, which generally give people a sense of foreign flavor, commodity flavor and interest. Such as Beijing Yansha Commercial Building, Seg Mall, Parkson Group, Concord Group, Maggie Hairdressing, Haiyun Fitness Center, Orlis Cosmetics Company, Meijiajing Cosmetics Co., Ltd. and so on. It should be noted that more and more enterprises use foreign language transliteration for reference and pursue foreign ignorance. Many names only pay attention to the gorgeous meaning on the surface of words, and are composed of several words with modern meaning. As for the meaning of names, they are no longer paid attention to. This kind of corporate name will eventually lose its cultural connotation and become a symbol.
IV. The name of tourism The tourist attractions in China are generally divided into three types, one is pure natural landscape, the other is pure human landscape, and the other is both natural landscape and human landscape.
The original names of natural scenic spots lack humanistic connotation, so literary words should be adopted. For example, the famous Jiuzhaigou and Huanglong tourist areas directly use words to describe the landscape. Such as Changhai, Pucui Lake, Colorful Lake and Pearl Waterfall in Jiuzhaigou. Adjectives are directly used in scenic spots such as Huangguoshu Waterfall, Tianchi in Xinjiang and Shili Gallery in Zhangjiajie.
Because of its historical connotation, the names of cultural landscapes are directly related to historical events, people and geography. For example, the Guandi Temple in Xiezhou, whose name is related to Guan Yu's native place, became the ancestor of Wu Temple. For example, the names of Baojian Gorge and goddess peak in the Three Gorges are named according to historical legends and fairy tales.
Their names have both cultural and natural landscapes. For example, Mount Emei in Sichuan has such cultural landscape names as Wannian Temple, Xianfeng Temple, Baoguo Temple, Chunyang Temple, Fuhu Temple, Shengshui Pavillion, Xixiangchi Scenic Resort, Qingyin Pavilion, Leiyin Temple and Jinxiang.
the names used in tourist destinations have a strong literary color because they want to attract tourists and show the elegance of tourist destinations. If it is a kind of tourist destination, its name is more elegant and tasteful. For example, Jinci Temple in Taiyuan, Shanxi Province has water mirror platform, fishpond flying beam, Daifengxuan, Jing Yi Garden, Lock Hongqiao, Liubizha, Zhenqu Pavilion, No Boat, Difficult Old Spring, Shengmanlou and other scenic spots. These scenic spots have strong literati interest. The name with literary meaning is the biggest feature of the name used in tourist attractions. Another feature of using names for tourist attractions is to pay attention to the cultural connotation of names, and try to combine them with historical legends, folklore, myths and legends, literary imagination and observation. For example, the giant sleeping Buddha in Mount Emei and the sleeping beauty in Dianchi Lake in Kunming are all landscape names obtained by later generations based on careful observation of the mountain shape and endowed with literary imagination.
v. Name of the real estate industry Nowadays, the competition in the real estate industry is becoming increasingly fierce, and more and more attention is paid to the name of the residential area. Injecting cultural connotation into newly-built residential areas has become a common knowledge of the society and the real estate industry.
a good residential area name and a good developer enterprise name will have a positive effect on consumers. The naming of real estate residential quarters, after injecting cultural connotation, will give people a refreshing feeling, bring people a pleasure and make people pleasing to the eye. For example, the name of the real estate residential area near Liuhuaxi in Chengdu should be associated with Du Fu's Caotang, which is a common sight in Du Fu's poems. It will undoubtedly add a lot of charm to the residential area by adopting names composed of words from Du Fu's poems. If we name the buildings in the community as follows: Chengjiang, Yueyong, Xiuzhu, Qianrun, Yuanjiang, Jianchun, or Yingjiebi, Lifangzhou, Zhujingjia, Qingwei Neighborhood, Jinting East and Zhaohui Guo, it will give people a feeling of cultural taste and elegance. However, if the buildings are given the following names: Victory, Triumph, Joy, Red Flag, Pioneer, Hongbo, Zhuanghuai, or Blue Shore, Red Sail, Xuetao, Xiafei, etc., it will give people a sense of neither fish nor fowl, and they have no cultural taste at all, so they cannot create a warm and pleasant cultural atmosphere.
Only by using the name of modern real estate industry and paying attention to its humanistic connotation can we gain the first opportunity and seize the commanding heights under the same competitive conditions. Using a vulgar name will make people feel that their taste is not high and they lack grade; Appropriate names should be used according to the type of city, the location and the kind of consumers, so as to cater to consumers' psychology and attract them to the market.
VI. Specific steps and methods of naming enterprises and products. According to the characteristics of the industry and product performance, we should integrate the principles of Chinese characters, CI, Taiji, aesthetics, geography and humanities, regional culture, age structure and pay attention to the internationalization and creativity of naming. Finally, we should properly position and comprehensively analyze it, and cultivate a unique name that is easy to identify and spread, which is conducive to the development of enterprises and create a world famous brand with cultural heritage.
Of course, the agility of mathematics has its suggestive power for everything with names and titles. Therefore, it is safer for enterprises or products to refer to the good and bad luck of 81 mathematics when naming. Especially when naming a company, the name of the company should be mathematical and auspicious. Enterprises and companies should also be lucky in mathematics and physics, and their meanings should be good. The five elements of mathematics and logic should be compatible with the five elements of the name and personality of the person in charge, and the five elements of the company name should not be compatible with the five elements of the personality of the person in charge. Precautions for naming enterprise products: the industry nature, registered capital, geographical location, business scope, enterprise concept, operator's name and year, month, day and time of birth of the enterprise should be provided.