The name of a Shanghai milk tea shop is homophonic to "seeking death". What's going on? Let’s take a look. According to relevant media reports on September 12, the name of a milk tea shop in Nanjing Road Pedestrian Street in Shanghai is "Xunxi", but in Shanghai dialect, "Xunxi" is homophonic to "Xunsi". Customers walk around when they see it, not to mention the good traffic flow. I have to say that the name has a great impact on the store. Having an appropriate name can attract customers and create your own brand. Likewise, an incorrect name can lead to trouble. This year, a local restaurant called Hedilao was sued by Haidilao in court because Hedilao violated Haidilao’s reputation. Although the lawsuit was won, Haidilao won the lawsuit. The boss of Hedi Lao was still frightened and immediately changed his name. You can see how important it is to get a correct name. I think the impact of the name on the store is mainly reflected in the following points. 1. A novel and interesting name can directly catch the attention of passers-by and tourists. If it is around a scenic spot, it can even more capture the curiosity of tourists. 2 A straightforward name can provide customers in need with the most convenient and time-saving choice. Attract more customers in the shortest time, such as?xx hot pot restaurant?xxx barbecue restaurant? etc. 3. When a store grows bigger and its business scope becomes wider, the name of the store should be memorable enough to not only make people’s eyes brighter, but also make it easier for customers to find it again and again. It will be easier to find repeat customers, and publicity and promotion will save more manpower and material resources. 4. The name of the store should be fixed and should not be changed frequently. If possible, do not change it, because fixed names and stores are easier to find. The store name is like the signboard of a store. When customers want to know the signboard of a store, it means that the store has already achieved half the success, allowing customers to have a desire to consume, purchase products, and enjoy the services provided by the store.