Learning from the successful experience of professional weather channels in developed countries such as the United States, Canada, and Australia, China Weather Channel broadcasts high-frequency rolling broadcasts throughout the day, and the content is updated at any time. This broadcast method ensures that viewers can watch the required weather forecast information in the shortest possible time as long as they turn on the TV. Contents that are closely related to people's lives, such as weather warnings and forecasts, city weather forecasts, etc., can be broadcast every day. Hundreds of times, it changed the situation where TV viewers had to wait in front of the TV to watch the weather forecast, and greatly improved the reach rate of TV weather information. It is understood. In addition to weather information, the channel will also broadcast high-frequency information related to the environment, transportation, tourism, performances, etc., in order to be close to life and serve the public. In the event of major disastrous weather, the channel can provide continuous live coverage.
The China Meteorological Channel is a professional digital TV channel responsible for the national public weather service function. It is an early warning and disaster prevention information release platform for emergency response to public weather emergencies. On April 20, 2007, China Meteorological Channel entered the Zhongnanhai TV system and produced a daily decision-making meteorological program "Zhongnanhai Meteorological Report" to provide decision-making reference for meteorological disaster prevention and relief for central leaders and relevant agencies of the State Council.
In July of the same year, the General Office of the State Council issued the "Opinions on Further Strengthening Meteorological Disaster Prevention", clearly stating that it is necessary to further improve and expand the service capabilities and coverage of the China Meteorological Channel. The China Meteorological Administration has provided solid business support, rich meteorological products and strong resource support for the development of China Meteorological Channel. Hundreds of meteorological experts in various fields directly participate in program production, interpret weather and climate changes for viewers every day, and make timely and accurate analyses. .
With the cordial care of the party and the country, and the full support of the China Meteorological Administration and governments at all levels, the China Meteorological Channel has achieved signal landing in 314 cities at or above the prefecture level across the country (National *** There are 337 cities at or above the prefecture level), covering more than 92 million users, providing first-class meteorological services to all walks of life and the general public.
The China Meteorological Channel has established a professional disaster reporting team and covers the whole country. It can broadcast disaster weather in various places around the clock, provide meteorological services for major public and emergency events, and provide timely services to local governments and the general public. Reliable weather and disaster prevention information. Disaster conditions in various places can be reported directly to the central government through the "Zhongnanhai Meteorological Report" at the first time, providing information service support for national decision-making and local joint coordination and disaster relief.
The channel provides special meteorological services for major social and economic activities such as the Olympic Games, the Three Summer Wheat Harvest, and the launch of the Shenzhou VII rocket, and has innovatively launched a variety of special projects in transportation, aviation, maritime, economy, agriculture, health, tourism, etc. Weather forecast provides refined meteorological services based on the characteristics of various industries. At the same time, the channel also launched a series of life service programs such as weather and health, weather and beauty, weather and home, etc., extending meteorological services to all aspects of people's lives and becoming an indispensable source of weather life information for people.
Localized meteorological programs produced by meteorological departments in various regions are broadcast on the China Meteorological Channel every half hour. The insertion time of localized programs in different regions is different, but it is basically locked at the last 4 minutes of every half hour. Taking the weather broadcast in Beijing as an example, the local weather program is broadcast every hour from 6:56 to 23:56 every hour at 26 and 56 minutes. Localized programs in various places are not broadcast in the early morning hours. Localized programs can release various local early warning and forecast information at any time, provide an information sharing platform for local joint disaster relief across the country, and can provide targeted and practical services to local audiences based on local geographical characteristics, climate characteristics, and economic and living needs. , refined meteorological services.
It is the unshirkable responsibility of the China Meteorological Channel to do a good job in promoting scientific response to climate change. The channel promptly reports on China’s courageous and responsible attitude on the issue of climate change, pays attention to scientific and technological innovation in the field of new energy, and focuses on people’s lives. Safely provides various popular science knowledge on lightning protection, flood prevention, earthquake prevention, etc.
The China Meteorological Channel will give full play to its advantages in public communication to provide first-class public meteorological services for economic and social development, national security and sustainable development, and for people's safety and well-being.