Sportswear is mainly comfortable and has become a more common choice for many people when they are not at work. There are many styles, colors and brands of sportswear on the market. Brands are the difference between sportswear products and products, and companies. How to name a sportswear brand so that consumers can easily choose? How to name a sportswear brand?
1. Standing naming method
This kind of sportswear brand naming method is quite heroic and has the charm of words that can see the mountains and small mountains.
2. Borrowing naming method
This branding method does not need to form words, directly borrow, misappropriate, or occupy words that already have a foundation of communication influence. Similar to this naming method , which is called "nomenclature based on potential". The greater advantage of this commercial brand naming method is that when developing the market, you can use a straw boat to borrow arrows, which greatly reduces the resistance to brand promotion, saves a lot of advertising expenses, and reduces brand promotion costs.
3. Time and space nomenclature
It is to use the historical origins related to sportswear products as the elements of product brand naming, so that consumers can have an authentic sense of identity with the product.
4. Regional nomenclature
The naming of sportswear brands is linked to place names, which enables consumers to trust the region and then generate trust in the product.
5. Target nomenclature
It is to connect the brand with the target customers, so as to make the target customers have a sense of identification.
6. Enterprise name nomenclature
It is to name the enterprise name as the product brand. Using the corporate name method to name product brands is conducive to the formation of product brands and corporate brands that promote each other and effectively enhance the corporate image.