Brand Introduction Since its establishment, Jiai Home has specialized in the research, development, production and sales of living room and bedroom furniture products, providing healthy, comfortable and environmentally friendly living room and bedroom home products for families around the world.
Jiai Home integrates its deep understanding of living room and bedroom life culture into product design and research and development, creating international, fashionable, youthful and leisure home products.
The company has successfully introduced the world's top furniture production equipment and international advanced industrial technology, has complete manual craftsmanship standards, and has gathered a large number of technicians with superb craftsmanship.
In addition to the industry-leading local design team, iHome's international home furnishing R&D center also has internationally renowned designers from the United States, Italy, Germany, France, Hong Kong and other places.
At present, the company has five series of products: "sofa", "study", "sleeping mattress", "restaurant" and "soft bed", forming a product matrix that meets the needs of different consumer groups.
In the world of Jiai Home, home is not only a place where physical and mental comfort is felt, but also the home of love---let love come home, don't let love become a waiting!
Ji Ai Home always strives for excellence, surpasses itself, and insists on creating a comfortable and happy life with good quality, so that you can: sit comfortably, lie comfortably, sleep comfortably, and use a more comfortable design life concept , with "creating high-quality products and leading home furnishing trends" as its corporate spirit, "challenging ourselves, excellent quality, and sustainable management" as its corporate values, and "managing to produce benefits, integrity and reputation" as its operating principles, and enhancing its image with professionalism , advance through pioneering and develop through innovation.
Create a home full of love and achieve a beautiful and happy life!
The founding story: The brand was named Carpenter Guy. In 1986, the boy was born into an ordinary family in a rural carpentry shop.
The boy's uncle is a carpenter and is famous for his craftsmanship in the village. People in the village are accustomed to calling the boy's uncle "Carpenter Guy".
My uncle's carpentry shop mainly makes various hard benches and wooden tools for rural homes, i.e. home furnishings, and waterwheels and agricultural wooden tools.
The boy's great-uncle has raised several generations of his family just by relying on this craft and this carpentry shop.
When he was a child, the boy loved to play in his uncle's carpentry shop because his uncle loved him very much and often bought him snacks and spent his pocket money.
The boy's uncle sometimes likes to drink some home-brewed liquor in the countryside, and the boy will surround his uncle and grab the peanuts that his uncle gives him.
Sometimes, the boy's uncle asked the boy with a smile, "Ning Ning, when my uncle gets old and can't do anything and make money, will you buy wine for my uncle to drink?".
The boy said very sensibly, "I can! When I grow up and go to work and have money, I will buy a lot of wine and cook a lot of dishes for my uncle to eat!".
At that time, the boy’s uncle also had the sweetest and brightest smile.
Time flies like water, the boy’s uncle’s forehead is also covered with wrinkles, and the boy has grown up and gone to college.
However, before he could graduate and start working, he received news from his family that his uncle had passed away.
The boy couldn’t believe it. He couldn’t believe that his uncle, who loved him the most when he was a child, could no longer wait to drink the wine he bought. He would never see his uncle in the carpenter shop again! The boy fell deeply into pain. The world is changing, and so are people's ideas.
Modern people are increasingly pursuing more fashionable and comfortable upholstered furniture. The boy’s uncle’s carpentry shop no longer exists, but the boy’s family members are still engaged in furniture-related businesses.
Afterwards, after graduating from college, the boy followed his relatives to Longjiang Town, the furniture capital of Shunde, to work in the furniture industry.
However, the boy discovered that although there are many furniture factories in the furniture capital, the factories' brand awareness is relatively weak, and there are very few century-old brand furniture.
Because of his love for home furnishings, the boy decided to quit his job and start his own furniture brand.
But how to create a brand of your own and how to choose a brand name? The boy worked hard on this matter for a long time, thought of many names, and consulted the opinions of many friends.
However, in the end, I was either unable to register or was dissatisfied.
However, one day the boy accidentally looked through the two wine bottles that he had brought back during the wedding ceremony and intended to use them as vases. At this time, the boy's nose became sore and his eyes filled with tears, thinking of his death. His uncle, thinking about his uncle who loved him the most, couldn't wait and couldn't drink the wine he bought. The boy understood, really understood.
In the end, the boy chose the word "Ji Ai" as the motivation for his ideals and dreams, and the Ji Ai brand furniture was born.
From then on, Love Home has given home, the return of love, the true soul of love: let love come home, love does not need to wait! That is love, that is love! Product Positioning: Washing Basin: Time flies like water, and time flies like a shuttle.
Many years have passed, and some things in the house have been changed again and again, but the only thing that has not changed is the old sink in the house.
It brought many memories to the boy and also brought him deep feelings.
The boy never remembered how many times he dropped the sink that belonged to his beloved family, nor how many other things he broke.
However, one day something was still so clear and profound in the boy's mind.
That morning, the boy's grandma cooked the porridge a little later than usual. It was ten minutes before eight o'clock, and the porridge was not yet cooked! However, the boy has to go to class at eight o'clock. If he is late, he will be punished by the teacher and write a self-criticism. The boy is also afraid that his classmates will make fun of him for being lazy.
The boy became impatient and angry, so he shouted at his grandma: "Every day is mustard, the porridge is cooked by Zheng, Ai Ai plays school, you are late (Hakka dialect)!!!".
The boy’s grandma was even more anxious, and she didn’t want her sweet grandson to starve all morning at school, so she hurriedly poured the unfinished porridge into a porridge basin and put it in the sink. He quickly cooled down and said, "Okay, okay, wait a few more minutes, Emperor (vernacular)!"
However, when the boy heard that he would have to wait a few more minutes, he became even more angry and angry. He walked to the sink where the porridge was placed, and tried his best to overturn the sink and porridge with both hands. The water spilled all over the floor, and the vegetable sink and porridge basin rolled several times on the cement floor. The porridge dish cracked, but the vegetable basin was intact.
The boy's grandma was not angry at all. She always smiled and said, "I'm an emperor. I'm spoiling you. You're such a good boy! You're so lucky. I'm so lucky." But, I know how much worse I am than you. You are so arrogant that I will be rewarded later! (In vernacular, it means: You little emperor has spoiled you rotten. You are so arrogant. Fortunately, this dish is yours! It must be resistant to smashing, otherwise another one will be broken, and many of them will be broken by you. You are so arrogant that even if you love your home, you can’t even wait a moment!)”
The boy didn’t eat breakfast and ran to school angrily. The boy’s grandma still smiled and took the broom to clean the ground stained by the overbearing grandson. Many years later, the boy also As he grew up, the boy's grandmother became hunched over, her hands and feet were not as nimble as before, and her body was slowly getting older.
The boy has always been brought up by his grandmother who has worked hard to bring him up. She has always hoped that the boy can go to college, find a good job, have a good family, and live a good life, so that she will be satisfied.
Every time the boy comes home and sees the sink that has been dropped countless times and is still as strong as new, it always brings back memories and guilt in his heart. He was so ignorant when he was a child. , and grandma loves him so much. She will never forget the tiredness and suffering she endured for him. She will never forget her kind smile in those years. She also admires the dog that he used as a punching bag but was not broken. The sink that accompanied the boy's growth.
Now, after years of hard work and hard work, the boy has the opportunity to create his own product brand in his career. The boy does not hesitate to adhere to the good quality of his hometown's "sink basin" as an example to create High-quality furniture that makes you comfortable to sit, lie, sleep and use.
Product positioning: Washing basin Time flies like water, and time flies like a shuttle.
Many years have passed, and some things in the house have been changed again and again, but the only thing that has not changed is the old sink in the house.
It brought many memories to the boy and also brought him deep feelings.
The boy never remembered how many times he dropped the sink that belonged to his beloved family, nor how many other things he broke.
However, one day something was still so clear and profound in the boy's mind.
That morning, the boy's grandma cooked the porridge a little later than usual. It was ten minutes before eight o'clock, and the porridge was not yet cooked! However, the boy has to go to class at eight o'clock. If he is late, he will be punished by the teacher and write a self-criticism. The boy is also afraid that his classmates will make fun of him for being lazy.
The boy became impatient and angry, so he shouted at his grandma: "Every day is mustard, the porridge is cooked by Zheng, Ai Ai plays school, you are late (Hakka dialect)!!!".
The boy’s grandma was even more anxious, and she didn’t want her sweet grandson to starve all morning at school, so she hurriedly poured the unfinished porridge into a porridge basin and put it in the sink. He quickly cooled down and said, "Okay, okay, wait a few more minutes, Emperor (vernacular)!"
However, when the boy heard that he would have to wait a few more minutes, he became even more angry and angry. He walked to the sink where the porridge was placed, and tried his best to overturn the sink and porridge with both hands. The water spilled all over the floor, and the vegetable sink and porridge basin rolled several times on the cement floor. The porridge dish cracked, but the vegetable basin was intact.
The boy's grandma was not angry at all. She always smiled and said, "I'm an emperor. I'm spoiling you. You're such a good boy! You're so lucky. I'm so lucky." But, I know how much worse I am than you. You are so arrogant that I will be rewarded later! (In vernacular, it means: You little emperor has spoiled you rotten. You are so arrogant. Fortunately, this dish is yours! It must be resistant to smashing, otherwise another one will be broken, and many of them will be broken by you. You are so arrogant that even if you love your home, you can’t even wait a moment!)”
The boy didn’t eat breakfast and ran to school angrily. The boy’s grandma still smiled and took the broom to clean the ground stained by the overbearing grandson. Many years later, the boy also As he grew up, the boy's grandmother became hunched over, her hands and feet were not as nimble as before, and her body was slowly getting older.
The boy has always been brought up by his grandmother who has worked hard to bring him up. She has always hoped that the boy can go to college, find a good job, have a good family, and live a good life, so that she will be satisfied.
Every time the boy comes home and sees the sink that has been dropped countless times and is still as strong as new, it always brings back memories and guilt in his heart. He was so ignorant when he was a child. , and grandma loves him so much. She will never forget the tiredness and suffering she endured for him. She will never forget her kind smile in those years. She also admires the dog that he used as a punching bag but was not broken. The sink that accompanied the boy's growth.
Now, after years of hard work and hard work, the boy has the opportunity to create his own product brand in his career. The boy does not hesitate to adhere to the good quality of his hometown's "sink basin" as an example to create High-quality furniture that makes you comfortable to sit, lie, sleep and use.
Core Values ??There is always such a place in the world that can provide us with shelter when the storm is raging, and comfort us when our souls are tired. Our bodies and souls always need such a place for us to be able to A place to rest, this is home.
Home needs warmth, and more importantly, home needs love.
However, love does not need to wait, love is love.
Ji Ai Home pursues fashion, warmth, romance, comfort, health and a happy family atmosphere full of care.
Jiai Home Furnishing insists on people-oriented and insists on creating a comfortable and happy life with good quality, so that you can: sit comfortably, lie comfortably, sleep comfortably, and use a more comfortable design life concept.
Brand culture innovation Innovation is the soul of an enterprise's progress. It not only directly reflects the competitiveness of the enterprise, but also establishes the enterprise's position in the market.
Whether it is increasing production, expanding production or precise operations, it is a cost-centered strategy.
And only innovation is the only way to improve the brand value of Jiai Home Furnishing.
Harmony Today’s world is an interactive world. If people only care about themselves and do not care for others, then this will be a very indifferent world. Therefore, we should start by caring for the people around us. , we must learn to care for our parents and every friend who needs our help.
Love is the warmest word in the world, but don’t forget that love does not need to wait, that is, love is love.
Going forward is the attitude of an enterprise, the driving force behind its development, and a typical feature of a learning enterprise.
Only when every employee of an enterprise has a clear sense of responsibility and a strong sense of innovation, and forms a unique and progressive atmosphere, can the enterprise continue to thrive and move toward glory.
Service tenet: Serve every consumer with high-quality products, high-level shopping services, and more affordable prices.
Corporate mission: Make the home full of love and make the home happier.
Corporate vision: "Fight for Guangdong and learn from the Gu family." There is the Gu family in Zhejiang and Guangdong will love it. We will use the manufacturer's product model to strive to become the second brand in the domestic upholstered furniture industry and be the one with real fans in China. Furniture merchants and service providers.
The values ??of love are: loyalty, responsibility, gratitude, and dedication. The five spirits of love are: self-achievement in difficulties and challenges, the spirit of hard work, and the pursuit of excellence; the spirit of loving home and never giving up; Ownership; teamwork; dedication and professionalism.
Product introduction style classification 1. Modern fashion: impression, new life modernism, simplicity and fashionism.
Ji Ai Home 2. Pastoral warmth: The elegant and fresh pastoral home interprets the return to nature with an elegant lifestyle.
3. Solid wood: It has more ancient Chinese characteristics and embodies nostalgic historical feelings.
4. Rural style: including French countryside, American countryside, British royal family, Korean countryside, showing the customs of various countries.
The product material has passed the U.S. GSA furniture performance test.
Wood: High-quality wood is selected and processed by constant temperature drying, planing, insecticide, and surface carbonization technology.
It greatly extends the service life of furniture.
Jiai Home Elastic Bands: Choose high-quality elastic bands from brand manufacturers.
More uniform elasticity and longer-lasting flexibility.
Sponge: Use high-quality high-density sponge, which has the characteristics of flame retardant, uniform density, high resilience and not easy to deform.
Leather material: Made of soft cowhide imported from Italy, it has clear pores, natural texture, even moisture, smoothness, fineness and strong tension as its unique characteristics.
Fabric: 100% pure cotton.
Choose natural and environmentally friendly fiber cotton, which has the characteristics of environmental protection, whiteness, suppleness, high resilience, good water absorption and breathability.
There is a saying in the Jiai team: "If you are satisfied with it, please tell your friends; if you are not satisfied, please tell us.
" This sentence Although the language is not amazing or gorgeous, you can feel the sincerity, simplicity and trustworthiness of the lover from it.