We have a "Zero Defects" here, and the business is very good. You might as well use its name, and it is also doing well.
The name actually doesn’t matter, you can just name it Asan Billiards. I still say the same thing, this is a service industry first, and then the billiards business. Therefore, there are only 8 words we need to do well: service! Serve! Still service!