How to write a poster?
Writing method:
1. Title: The title should focus on the content so that people will be attracted at first sight.
Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.
2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.
If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.
3. Time: location, fare. The time and place of the event must be clear.
4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.
Extended information:
Poster design skills:
Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.
1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a theory of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (like the Chinese painting master Qi Baishi's paintings of cabbages and grasshoppers). This style is an expression technique often used in packaging composition.
For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.
2. Comparison of far and near in composition techniques. In the composition of traditional Chinese landscape paintings, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.
The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).
The following are the smaller main characters of "Braised Beef Noodles" in cursive script (it should be said as the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.
This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the design image tightly pulls the marketer's attention.
3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness.
At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.
4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.
The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of Duzhi. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.
5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.
As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.
6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.
For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.
Reference materials:
-Poster How to write the title of a convenience store Valentine's Day promotion poster How to write a convenience store Valentine's Day promotion poster How to write the title of a convenience store Valentine's Day promotion poster: Valentine's Day special offer, in Enjoy romance at a convenience store! Content: Dear friends: Valentine’s Day is coming, and the convenience store has specially prepared a series of surprises for you! Anyone shopping in the store from February 14th to February 16th can enjoy the following discounts: 1. Purchase designated products and enjoy the buy-one-get-one-free discount; 2. Purchase designated products and enjoy buy-two-get-free 1. Discount; 3. If you purchase designated products, you can enjoy full discounts; 4. If you spend 200 yuan or more on designated products, you can also get a beautiful gift! Let’s enjoy a romantic Valentine’s Day at a convenience store together! Convenience store
In a blink of an eye, the event is about to come, and we need to prepare an event plan in advance. Activity plans can help carry out activities better, so you must not forget to write this activity plan now! Is your activity plan ready? In this column, I specially took the time to collect and compile sample essays on year-end promotion plans for you. You are welcome to read, collect, and share them with people around you!
Year-end Promotional Activity Plan Sample 1
1. Activity Theme
Love is priceless, love me and you will get a prize
2. Activities Time
From xx, xx to xx, xx, 20xx
3. Activity target
Participants and husbands (or boyfriends) of beauty salon members
IV. Activity content
During the activity, all female friends can receive the awards for the best love words selection by Hui Hui Niu to select the best love words expression in their minds. All Female friends who participate in the selection can receive an experience coupon (or a certain yuan voucher) from the beauty salon, and participate in the lottery to obtain exquisite prizes; the selection results will be announced on site, and the "Most Touching Love Words Award" and " There are five awards including "Most Creative Love Words Award", "Best Popular Love Words Award", "Most Simple Love Words Award" and "Most Humorous Love Words Award". Winners will receive a free Western restaurant couple set meal (or a free couple movie set). tickets); at the same time, a number of winners will be selected to participate in the selection (awards and prizes are determined by the beauty salon).
5. Promotion of the event
1. Key promotion time: five days before the event.
2. Publicity methods:
a. Distribution (theme: a letter to a man);
b. Hanging banners (activity theme) ;
c. A certain poster is posted or a certain exhibition stand is displayed (description of activity content);
d. A newspaper folder;
e. Promotion of female members of the beauty salon , ask to be brought to her husband or boyfriend;
f. Others.
VI. Notes for the event
1. The leaflet must be provocative and contagious, proposing the most reasonable, romantic and considerate reasons to impress people. Target audience: DD men;
2. Key points of publicity rhetoric: Emphasis is placed on giving special packages of "Romantic Heart Gifts for Couples" as the most caring way to one's wife (girlfriend) and as a practical manifestation of love;
3. Develop sales targets for the event and decompose them into corresponding task indicators for each beautician (beauty consultant). After the event, rewards will be given based on the achievement rate.
4. The interior of the beauty salon must be appropriately decorated to create a festive promotional atmosphere and stimulate customers' desire to buy; if there is a "men's stop" notice posted, it must be removed during the event; at the same time, it must be displayed outside the store Pay attention to the interference of urban management when entering the heart-shaped board;
5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants to promote the event to enhance the influence of the event;
< p>6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and beauty salon.Year-end Promotional Activity Plan Sample 2
We can divide consumers’ consumer psychology process into seven stages: attention, interest, association, desire, comparison, conviction, and decision. New Year During this period, consumers have stronger consumption desires, faster consumption decisions, and clearer shopping goals and objectives. In other words, during this period, the time for changes in consumer psychology in these seven stages will be greatly shortened. Effective communication with consumers is to use visual, verbal, and demonstration methods to convey New Year promotional information to consumers, seize the moment of changes in consumer psychology, and prompt consumers to quickly form a purchase decision-making process.
During the New Year promotion period, in order to avoid excessive, disorderly, and cluttered information delivery that disrupts consumers’ audio-visual experience, promotional information with a single simple theme should be delivered. Capture customers' auspicious psychology. During the Spring Festival, everyone hopes for good luck in the coming year, and when shopping during the New Year, they also hope to get a "good luck", wealth, and peace. Posting Spring Festival couplets and other various folk activities fully reflect this cultural connotation, and also create a prosperous market for holiday supplies (for this time sending blessings and wealth). The New Year is the Chinese people's reunion festival, responsible for the etiquette exchanges between relatives and friends. It has important social functions such as emotional connection with colleagues and expressing good emotions. Along with visiting relatives and friends, greetings and blessings, and family reunions, the market for New Year goods and gifts is booming. (Lihe, foreign wine, and health care products, these high-profit products should be displayed more extensively and decorated with effects) Buy atmosphere, buy feelings, buy services, and buy benefits. The festive atmosphere greatly stimulates people's desire and impulse to consume (it is also a good time for supermarkets to sell new and special products)
1: New Year promotions are nothing more than price reductions, bundling, gifts, exchanges, etc.
You can approach consumers step by step through a variety of information communication methods to achieve sales goals:
1. Media communication. This is a traditional way of transmitting information and communicating with consumers, using radio, television, newspapers and other media that can influence the consumption behavior of target consumer groups to introduce activities and group buying content. The choice of media, the frequency of placement and the theme of each placement should be determined according to the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotional event, which is the first step to promote consumption.
2. Sales come alive. Vividly arrange the shelves, stacking displays, POP layout, environmental atmosphere, etc. in the store to remind consumers of information about promotional activities. In the process of making sales vivid, attention must be paid to highlighting the theme and making it clear at a glance. Generally, the display should be in place 3 days to 1 day before the event. This communication method not only deepens the New Year atmosphere, but also can get closer to the people.
3. Personnel Promotion. This is the most direct way to communicate with consumers. Set up activity redemption points or direct sales inside and outside the store, and communicate promotional information to consumers face-to-face through direct communication between promotion staff and consumers, prompting consumers to make purchases.
2. Use different communication methods for different consumer psychology stages
Each of the above communication methods has its own characteristics, and different communication methods should be chosen according to different consumer psychology stages. , but this connection requires flexibility and should be grasped with attention to the following characteristics:
1. It belongs to the attention, interest, association, and desire stages: mainly using media, market impact and other methods to guide consumers to the terminal.
2.
It belongs to the stage of desire, comparison, conviction, and decision: it mainly uses vivid and personal selling methods to encourage consumers to quickly form purchasing decisions.
During the New Year period, nearly 50% of consumers entered the store just to buy other products or because they had to buy such products without receiving any promotional information. Therefore, Vividness and personal selling are crucial.
3. High-profit products for the New Year should be displayed in the form of a pile head. The pile head should have a strong impact and be imposing. Pay attention to the shape of the pile head. It can be designed with traditional Chinese festive images.
3. Do a good job in display work in shopping malls and supermarkets
Display includes all display points in the store, such as shelves, counters, piles, special shapes, freezers, etc. The conventional display standards for these display points include light at the top, heavy at the bottom, first in, first out, ratio of various brand products, and color matching. In addition, during New Year promotions, the following main principles should also be paid attention to in display:
1. The principle of consistency means that during the promotion period, all display points express the information of this promotion and should not contain other non-promotion information or outdated information.
2. The principle of highlighting refers to focusing on the core brand and packaging of this promotion. It can be reflected by centralized display, increasing the proportion of display, setting up special display positions, etc.
In the actual operation process, each store should seriously adhere to the key to good display, because no matter how good the display standards and principles are, they are reflected through actual display operations. A common problem encountered during the New Year is that due to the large sales volume, the products stacked on stacks or shelves will be taken away by customers in a short time, leaving no time for replenishment or replenishment.
Year-end Promotional Activity Plan Sample 3
1. Promotional Activity Time
From x, month x, 20xx to x, month 26, 20xx
***Seven days (New Year's Eve from the 20th to the 26th)
II. Activity theme
Welcome the new year with half price return
III. Activity content
Main activities: Qianxi Welcome New Year Half Price Return
1. Half price refund for one day out of 7 days: that is, randomly pick one day out of 7 days, and give shopping receipts to all customers who shop on that day 50% of the amount will be refunded in the form of consumption vouchers;
2. The refund amount for a single shopping receipt shall not exceed 5,000 yuan;
3. Notarization and randomization on the first day of the first lunar month One day out of 7 days will be drawn, or determined by the mall (you can choose the day with the lowest turnover);
4. Starting from January 26th (the first day of the Lunar New Year), you can shop on the day you win the lottery between February 5th and February 5th. Receive 50% of the shopping vouchers on the spot with the receipt;
5. The shopping vouchers must be consumed before February 15th, and will be invalid after the expiration date;
6. Home appliances, telecommunications and other commodities are excluded (shopping malls (Explicitly stated on the poster);
Feasibility: 100% refund on one day out of seven days, equivalent to a 14% discount on the entire website; 50% refund, equivalent to a 93% discount on the entire website. In addition, the consumption vouchers are used for re-consumption, so the actual cost is actually very low.
Auxiliary activities
1. Men’s and women’s clothing sales;
2. Children’s mall shopping and free books;
3. Factory promotions Activity.
Event promotion
1. Newspaper advertising:
2. Radio advertising:
3. On-site banners
4. On-site lanterns
Cost budget (omitted)
1. Choose a suitable store;
1. The store attaches great importance to this product and has a strong interest in it. Willingness to cooperate and be willing to cooperate with the manufacturer in promotion, stocking, display, profit sharing, publicity, pricing, etc. (
Be especially careful when cooperating with supermarkets that are notorious for slashing prices);
2 Large flow of people, good image and good geographical location;
3 The positioning of the supermarket and the customer base of its business district are consistent with the positioning and target consumer groups of promotional products.
For example: glass bottle soda promotion stores should be located in family areas or near schools; leisure products promotions should be located in high-image supermarkets in the city center or supermarkets in high-end residential areas or business districts.
Second, there must be incentives for promotion policies;
1. Learn from others: Use festival gifts and new product launches to eliminate the negative impact of disguised price reduction promotions;
2. Effective hype:
ü The "event name" must be attractive and easy to spread:
For example: a rice wine manufacturer promotes the heating and drinking of its products in a hotel, and the promotion name is " "Green plums make wine and talk about heroes"
The name of the coffee cup given by Nestlé plus coffee is "Red Cup of Joy (Ode)";
The nickname of the gift should be loud:
For example: KFC’s star plastic man is named “Super Cool Ball Party”
The value of the gifts should be increased:
For example: Colorful Summer UV Protection Secret Sun fan;
üLimited gifts serve as catalysts:
Consumers always buy up but not down, allowing consumers to see at the event that there are not many gifts piled up, and the gifts next to them are empty There are quite a few boxes, and this feeling of "coming late and getting no free gifts" will greatly increase the desire to buy;
3. Try not to give away gifts with the same product (such as "buy two, get one free"), free of charge It is suspected that the products will be sold at low prices. As a result, they may not be able to "hit" the target consumers, but instead "hit" the low-income consumer groups who are greedy for cheap prices.
4 Mature brands can be used to drive bundle sales of new brands, but it should be noted that the grades and positioning of the two must be at the same level (if the old brand has faced
various brand crises and outdated image, it will Not advisable).
Sprite, one of Coca-Cola’s main products, is especially popular in second- and third-tier cities. Suzhou is another new brand launched by the company after Sprite and Fanta. Its target market positioning is similar to Sprite. The product was bundled with Sprite on the market and achieved good results in the secondary and tertiary markets; the famous Sanzhu Company launched a new product and bundled it with the old product Sanzhu Oral Liquid, but its old product had no promise to consumers due to long-term advertising appeals. High, while facing major consumer complaints, the brand image is poor, and the tie-in with new products hinders the development of new products, and ultimately fails. The level of promotional policies facing consumers should not be too high, and a variety of choices must be provided. .
For example: buy
1 bag/pack and get a transparent key bag;
Buy 2 bags/pack and get a highlighter;
< p>Buy 5 packs and get a set of dart toys;Buy 1 box and get a T-shirt.
6 Limitation Principle.
When cooperating with supermarkets for purchase gifts and special price promotions, be sure to specify the limits in the promotion agreement. Otherwise, if there is insufficient supply of gifts/special price products during the promotion period, you will face the risk of fines and clearance.
3. Choose appropriate product items, promotional products, and gifts;
1. Design principles of promotional products
ü The style of promotional products should be in line with the target consumers The psychological characteristics of the group are consistent:
For example: the tone of sports drink promotional materials: alliance with sports events, vitality, and quick replenishment of physical strength;
The promotion direction of medium and low-priced food: more affordable and larger Weight, more eggs, more nutrition;
Children's products promotion style: products are delicious/easy to use, gifts are fun, cartoon appeal method;
ü Promotional pop price and Content: Event planning
Mark the promotional price and the original price at the same time to show the difference; reduce the text as much as possible so that consumers can read the entire text within three seconds and clearly understand the promotion content;
ü Cleverly write special prices:
Some city price bureaus prohibit the comparison of original price and special price on posters. In this case, the least popular flavors can be written as the original price, and the remaining flavors can be written as discounts. Consumers naturally understand the price (for example: seafood flavor is 2 yuan/pack, other flavors are 1.8 yuan/pack).
U is famous for its reputation: it uses "excuses" such as new product launches and festival gifts;
End-of-year promotion plan sample article 4
1. Cashback for clothing end-of-year promotion plan
Cashback means that when the terminal store is promoting, the purchase amount is stipulated. How much cash will be returned? For example, if you buy over 200 yuan, you will get 20 yuan, which is like a 10% discount. This kind of promotional method is often used in shopping malls, because it is directly returned in cash, so it is more attractive. However, when formulating promotions, you should pay attention to the amount of cash back, which does not exceed the limit and is attractive (more exciting things can be found in the World Factory Network School Channel). Therefore, it is very important to set a reasonable cash back amount.
2. Limited time sale of clothing year-end promotion plan
It is more commonly used in shopping malls and can also be used in larger stores. It can be promoted for about two days and banners can be advanced in advance. Hang up, the real promotion time can be limited to one day. Generally, product discounts are relatively low. New products with regular prices are collected in the cabinet. If the quantity is not large, you can continue to apply to the company to achieve a certain influence and find a good theme. Such as full site decoration, facade relocation, store celebration, etc.
Lottery promotion of clothing year-end promotion plan
It refers to taking advantage of consumers’ pursuit of excitement and hope of winning prizes to win cash, prizes or goods through a lottery to strengthen the desire to purchase a certain product. Desire has a direct stimulating effect on sales. It can attract new customers to try to buy, and encourage old customers to buy again or multiple times to achieve the purpose of promoting product sales.
Lottery promotion is the most common promotion method in our daily life. Whether it is a big brand or a new brand entering the market, lottery promotion is a tried and tested promotion method.
3. Special offer cycle of clothing year-end promotion plan
The fixed promotion time allows consumers to form a habit of focusing on special offers (more exciting ones are available on World Factory Network Xuetang Channel), such as special promotion days every Saturday, such as monthly specials, put regular-priced products into storage, replace all products after the promotion, and display them well to digest inventory. For larger stores, the inventory is relatively large, and you can try it out during special sales.
4. Discounts and higher discounts in the clothing year-end promotion plan
Some shopping malls implement 40% off sales, but use another method, such as 50% off and then 20% off, which attracts many People buy, this is to capture people's psychology of liking more discounts. You can also borrow it from the store. For example, members can get a discount, and for example, you can get an additional 10% off if you buy as much as you want.
5. Direct discounts for clothing year-end promotions
It can quickly boost sales in the short term, take effect quickly, increase consumer purchases, and has the most impact on consumers. Power, direct discount is the most common and most effective promotion strategy adopted in sales promotion.
In the current situation where the market integrity is not high, there are promotions everywhere and consumer traps everywhere (more exciting things can be found on the World Factory School channel). Faced with the turbulent market environment, as a consumer, Sometimes I can’t tell the difference between authenticity and I feel a bit at a loss when facing numerous promotional activities.
Therefore, in such a general environment, discounting goods is the most direct method and the method most acceptable to consumers. The disadvantage is that it cannot solve the fundamental marketing dilemma and can only bring short-term sales. promote.
It cannot solve the deep-seated problem of market improvement; at the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product declines, it is very unlikely to return to the previous level without discounts. Indiscriminate discounts will damage consumers' loyalty to the brand.
6. Off-site promotions of clothing year-end promotion activities
Off-site promotions mainly use the flow of people outside the store and special products to attract popularity, and can bring customers into the store to promote other products. , kill two birds with one stone. If the space in front of the store is large and the flow of people is good, you can use out-of-store promotions. The effect is good. The floats are required to be large and in large numbers to create momentum. The floats are surrounded by promotional posters with attractive content.
If you are interested, you can also contact the shopping mall to hold a special promotion at the door. That would be better because it will have a large flow of people. If possible, it is best to use a large awning, which can provide shade and prevent rain. You should also pay attention to the relationship with the urban management and obtain approval to avoid unnecessary trouble.
7. New product promotion in clothing year-end promotion plan
It is now very common for stores to promote new products as soon as they are launched. They mainly want to attract more customers through the peak season to increase the number of old customers. The quantity is mostly in new brand stores. Generally, new product promotion is mainly through giving small gifts, and does not use direct discounts on new products.
End-of-year promotion plan sample article 5
Cashback
Cashback means that when the terminal store is promoting, it stipulates a certain amount of purchase, and the amount of cash will be returned on site. For example, if you buy over 200 yuan, you will get 20 yuan back, which is like a 10% discount. This kind of promotional method is often used in shopping malls. Because it is directly refunded in cash, it is more attractive. However, when formulating promotions, it is important to pay attention to the cash rebate amount, which does not exceed the limit and is attractive. Therefore, it is very important to set a reasonable cash rebate amount.
Limited time sales
They are often used in shopping malls and can also be used in larger stores. They can be promoted for about two days, banners can be hung in advance, and the actual promotion time can be limited to one day. Generally, product discounts are relatively low. Keep new products at regular prices in the cabinet. If the quantity is not large, you can continue to apply to the company to achieve a certain influence. Find a good theme, such as full-site decoration, store relocation, store celebration, etc. .
Lottery promotion
refers to taking advantage of consumers’ pursuit of excitement and hope of winning, to win cash, prizes or goods through a lottery, strengthen the desire to buy a certain product, and have a direct stimulating effect on sales. , can attract new customers to try to buy, encourage old customers to buy again or multiple times to achieve the purpose of promoting product sales.
Lottery promotion is the most common promotion method in our daily life. Regardless of whether it is a big brand or a new brand entering the market, lottery promotion is a tried and tested promotion method.
Special offer cycle
Fix the promotion time to allow consumers to form a habit of focusing on special offers, such as special promotion days every Saturday, such as monthly specials, and regular prices. The products are put into storage, and after the promotion is over, all products are replaced and displayed well, mainly to digest the inventory. For larger stores, the inventory is relatively large, and you can try it out during special sales.
Discounts plus discounts
Some shopping malls offer 40% off sales, but use another method, such as 50% off and then 20% off, which attracts many people to buy. This is to catch people's likes. The psychology of many discounts. You can also borrow it from the store. For example, members can get a discount, and for example, you can get an additional 10% off if you buy as much as you want.
Direct discounts
In the short term, direct discounts can quickly boost sales, take effect quickly, increase consumer purchases, and have the most impact and power on consumers. Direct discounts are the most effective method in promotions. The most common and most effective promotion strategy.
In today’s market where the integrity of the market is not high, promotions are everywhere and consumer traps are everywhere. Faced with the turbulent market environment, as consumers, sometimes it is difficult to tell the difference between authenticity and authenticity, and it is a bit confusing when faced with numerous promotional activities. Feeling at a loss.
Therefore, in such a general environment, discounting goods is the most direct method and the most acceptable to consumers. The disadvantage is that it cannot solve the fundamental marketing dilemma and can only bring short-term sales improvement.
It cannot solve the deep-seated problems of market improvement; at the same time, the decline in product prices will lead to a decline in corporate profits. Moreover, once the product declines, it is very unlikely to return to the previous level without discounts. Indiscriminate discounts will undermine consumer loyalty to the brand.
Off-site promotion
Off-site promotion mainly uses the traffic outside the store and special price products to attract popularity. It can bring customers into the store to promote other products, killing two birds with one stone. If the space in front of the store is large and the flow of people is good, you can use out-of-store promotions. The effect is good. The floats are required to be large and the number is large to create momentum. The floats are surrounded by promotional posters with attractive content