Trademark naming refers to naming a certain brand or part of a brand. After being registered by the relevant government departments in accordance with the law, it is called a "trademark". When naming a trademark, you must abide by the laws and regulations of the country, and there must be no illegal wording. The name must be recognized by the trademark law. Trademarks are protected by law, and the registrant has the exclusive right to use them to distinguish one operator's brand or service from the goods or services of other operators.
To give a good name to a trademark, refer to the following points:
1. Clarify the corporate culture and brand concept. A good trademark name should carry the image of the company, Culture, reputation, reputation, etc. Therefore, you should write down your corporate culture on paper word for word, be specific and easy to understand.
2. Determine the type of trademark name. According to "distinctiveness", trademark names can generally be divided into the following types: a. Fake shapes. It is to create a vocabulary that has never been used before. Such a name is unique enough and will not collide with other trademarks. This will also make it easier for companies to eliminate obstacles for us from other brands in brand promotion in the future. The most direct manifestation is that when you search for your When it comes to your brand, most of the information that appears in the search results is your brand. In addition, because this kind of trademark is very unique, the success rate when applying for registration will be unusually high. b. Any type. This is currently the largest category of all trademarks. Choose a name that is already established as your trademark name. Such a name usually has nothing to do with your product or service. It is just used as a logo to help consumers better identify it. Suggestive type. This kind of name can indirectly imply the quality of your product and flaunt your corporate culture. This kind of trademark can help your consumers identify with your product, but because the boundaries between suggestive and descriptive trademarks are blurred, it can easily be deemed descriptive by the Trademark Office and be rejected. d. Descriptive. Simply expressing the quality, material, etc. of a product directly cannot be registered as a trademark according to the Trademark Law.
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