First of all, avoid being casual.
The name of any clothing store should not be changed casually, and the name should be stable, so should brand clothing stores. Once registered, you cannot change it at will. This is because the name of Gangwei Store is well known to the public after registration and repeated publicity. Over time, it will form the value representation of credit and quality, which will have an impact on society and thus improve the advertising effect.
Second, avoid breaking the law.
Clothing stores should be named to avoid breaking the law. Avoid suspected infringement. Brand is the basis of commodity text marking, and it is an important part of picture combination trademark, which is closely related to the store name, so the store name should be serious. Specifically, it is to abide by the regulations and meet the requirements. First of all, it must comply with the relevant provisions of national laws. For example, it is forbidden to use the same or similar words as the names of countries and international organizations as trademarks, and it is forbidden to use ethnically discriminatory, exaggerated and deceptive words to name shops. Secondly, to meet the requirements of taboo civilization, we should not use vulgar, obscene and contrary words as the brand of goods.
Third, avoid using polyphonic words, which will cause ambiguity.
The use of polyphonic characters in the name of clothing stores, just like the use of uncommon words, will bring great inconvenience to people's names, and the meaning itself is not clear enough. When a name has two or more pronunciations, it is easier to feel overwhelmed.
For example, the following words can be pronounced in two ways: line, province, heavy and Qian Chao. Of course, we don't mean that we must not use polyphonic words as names. But at least make sure that others can confirm their pronunciation and won't mispronounce it.
Fourth, avoid bad intentions and violate ethics, public order and good customs.
Clothing stores should not be named with bad intentions, let alone with the same names as bad items. The naming of clothing stores should not violate ethics, good manners and customs.
5. Avoid using radical words.
The name of the clothing store is for consumers, and the popularization of words should be considered. Unfortunately, some clothing stores also have some very serious problems in naming words. It is often counterproductive to use some biased words and obscure words to express your differences.
Some people choose names with obscure words because they think that a good name depends on choosing a good word. So when it comes to naming, the first thing I want to list is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.
A good clothing store name, just like a good article, is to see the magic in plain, not by obscure words, multi-stroke words and variant characters. Stone, Founder, Jin Linong and Master Kong, which sound very sweet, are not common words.
Sixth, avoid obscure meanings and nonsense.
Implicit means that the meaning is too profound for others to understand. It's like using uncommon words. Although the meaning is very good and no one understands it, no matter how good it is, it doesn't make sense. Then you can't take meaningless names.
Seven, taboo gas, unlucky.
The unlucky meaning of clothing store name is a taboo for merchants to name. Because this will not only make the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is people, enterprises or commodities.
Eight, avoid similarities
Clothing stores should have different names. For example, if you choose a three-word brand, I will also choose a three-word name, trying to make the two words the same as you, so as to confuse consumers' eyesight. The name of such a clothing store can only make people feel that you and your store are as plain as water.