You can consider the following points when choosing a name:
1. Relevant to the location: You can consider using the name or characteristics of the alley, such as "cafe in the alley", "small The flower shop in the alley” and so on.
2. Highlight features: If the store has unique features or selling points, you can consider highlighting them in the name, such as "handicraft shop in the alley", "special snack shop in the alley", etc.
3. Simple and easy to remember: The name should be simple and easy to remember, so that customers can remember and spread it, such as "bookstore in the alley", "restaurant in the alley", etc.
4. Be creative: You can consider adding some creative elements to the name, such as using homophonics, abbreviations, etc. to make the name more interesting and attractive. For example, "the bar in the alley" can be named " Drunk in the alley" etc.
In short, the name should be consistent with the characteristics and positioning of the store, and at the same time, it should be simple, easy to remember, and creative, so as to attract more customers.