Abstract: There are many education and training institutions on the market, and this industry does have great development prospects, because no parent does not pay attention to the education of their children. This has also led many entrepreneurs to target this industry and decide to open an education and training institution. However, any entrepreneurial project cannot be without preparation. Here are some precautions for operating an education and training institution. Conditions for establishing an education and training institution
1. The organizer (legal person) and managers should have political rights and full capacity for civil conduct, and have no illegal or criminal records; the person in charge of the school and the business manager should have more than 2 years of education work experience , have an intermediate professional title or above or a college degree or above; on-the-job personnel in state-run schools are not allowed to run any form of private education and training institutions.
2. There must be full-time and part-time teachers suitable for the scale and level of school running. The total number of teachers should be no less than 6, including no less than 2 full-time teachers. The teachers hired must meet the teaching qualifications and academic requirements stipulated by the state. Among them, teachers in high school education and training institutions should have a bachelor's degree or above and a high school teacher qualification certificate.
3. There must be a school building that is stable, centralized, and has safety standards suitable for the scale of the school and the surrounding environment meets the requirements for running a school. The construction area of ??teaching and office buildings shall be no less than 200 square meters. If a school building is leased to run a school, the lease term shall be no less than 3 years.
4. The registered capital must be no less than RMB 100,000 and must be subject to capital verification and evaluation by an accounting firm.
Procedure procedures
1. Applicants should receive the "Private Education Application Form" in triplicate at the location where the school is located.
2. Submit the written application and the completed "Private Education Application Form" as required, as well as the relevant materials required for running the school to the Education Bureau where the school is located. The Education Bureau will organize personnel to review the application content and relevant information provided. Materials are reviewed item by item.
3. The applicant shall submit the written application of the school-running unit that has passed the review and basically meets the school-running conditions and the signing opinions of the "Private Education Application Form" together with relevant materials to the Education Bureau.
4. The Education Bureau will review and approve the application content.
5. Issue a "Private Education License" to qualified school-running units. For those who do not meet the conditions for running a school, give a written notice of disapproval of running a school and explain the reasons.
Notes
1. Positioning of training content
Before opening a training institution, entrepreneurs must know what their positioning is, including language, mathematics, etc. Training institutions for cultural courses are also interest classes such as dance and music, or preschool education institutions for infants and young children. Relatively accurate selection should be made based on personal experience and abilities. This is also one of the key considerations when operating an education and training institution, and is related to the overall positioning.
2. Positioning of training objects
Is the training structure aimed at preschool children, primary school students, middle school students or college students? They are both training schools, and some may target high-income groups, while others May target low- and middle-income groups. Depending on the orientation of the training objects, the training fees will be very different, and the training facilities and services will also be different. This also relates to the recruitment of your relevant personnel.
3. Site selection
Site selection mainly considers the following three aspects. First of all, based on the entrepreneur's positioning of training content and training objects, examine the sources of students around the school. If there are more young parents nearby, the children may be younger, and it is more suitable to open some training institutions for preschoolers or primary school students. Secondly, transportation. Parents do not want their children to be trained far away from school and home. Registered education and training institutions>>
Education and training institution franchise fees
There are many brands of education and training institutions, and different brands often have different franchise fees. Therefore, the key still depends on you. Your own positioning and whether it meets your local market. Generally, most regions and franchise specifications can be settled within 30-100W.
How to choose a franchise brand
1. Brand strength
p>Most people believe that the bigger the brand, the higher the threshold, so they often dare not approach big brands and choose some small brands. But in fact, small brands are often unable to attract consumers due to their lack of popularity, and they provide relatively little support to investors. Big brands are just the opposite. Nowadays, many big brands have put forward the slogan of free franchise fees in order to expand their market share.
Therefore, when choosing to invest in education and training, you must act within your capabilities. Don’t choose the most expensive one, just choose the one that suits you best.
2. Brand services
Good services can solve many confusions of education and training franchise investors. Being able to help education and training franchise investors provide a series of support and assistance from opening to operation is very important for those investors who are entering the education and training industry for the first time and those who have no experience.
3. Brand awareness
After all, education and training are educational products. Parents have high requirements for brand awareness and are highly dependent on the brand. Therefore, the popularity of the early education investment brand itself is also a factor that investors should consider.
Franchise Process
1. Visit the official website of the organization to learn relevant information.
2. Fill in the relevant forms, such as the "Franchise Application Questionnaire". Some institutions also require you to mail copies of relevant certificates to the headquarters.
3. The organization will conduct a preliminary review of your information, and after passing it will send you a "Franchise Qualification Confirmation and Invitation" by phone, fax or email.
4. Applicants can contact the headquarters of the organization and its central store for on-site inspection and interview.
5. After both parties sign a letter of intent, you may need to pay part of the fee as a deposit for joining.
6. After you have made relevant preliminary preparations, the two parties will meet again to sign a formal contract. The applicant will pay all fees and sign up for relevant training in advance.
7. Carry out preliminary registration work and leasing support.
8. Recruiting personnel.
9. The headquarters will guide its site design and decoration, and provide unified training.
10. Enrollment promotion, and the headquarters will send personnel to provide store opening guidance.
Notes on joining
1. Investors must first be financially prepared, and at the same time be fully prepared in terms of professionals, enrollment or expansion channels. Regardless of whether to join a certain chain organization, you should conduct a feasibility study, formulate a reasonable business plan, clearly position your target market, and conduct preliminary market segmentation research. For example, you know that Jiangxiang Education is a good project through a certain channel, and then contact the project leader of Jiangxiang Education headquarters to further confirm your intention to join. At this time, you have to plan carefully before joining Jiangxiang Education. What should you prepare before, what should you do in advance after signing the contract, and a series of other things require you to have an understanding of the local market first.
2. Be aware of risks. No matter what kind of education and training franchise system it is, it is not a panacea. It is impossible to guarantee profits just by joining this system. Compared with operating an independent education and training franchise institution, joining a certain brand can only increase one's competitiveness, enhance profitability, gain support in technology, market, operational experience, products, etc., reduce business risks, and improve investment success. Rate.
3. Choose a suitable franchise system according to your own business plan. At present, domestic education and training franchises mainly include two categories, one is brand franchise and the other is product franchise. The so-called brand franchise generally requires franchisees to use a unified trademark, a unified CI/VI system, and the main training products should be consistent with the headquarters.
This kind of chain franchise institutions generally provide mainstream product technology training, combined with headquarters training. The franchise headquarters has strong teachers and technology, a set of standardized management systems and powerful marketing experience. . When joining a certain brand training institution, you should focus on developing the training market for enterprise-level users, make full use of the headquarters' rich curriculum system, give full play to the local customer relationship advantages, and work with the headquarters to develop the local high-value enterprise-level customer market.
4. Keep close contact with the headquarters. After carefully choosing the franchise system, you should maintain close cooperation with the headquarters to jointly promote and maintain the franchised brands or products. Based on the concept of win-win, we should promptly and proactively request resources and support from the headquarters, and work with the headquarters to analyze the characteristics of the local market and take action. China has a vast territory and the situation in each place is different. The headquarters provides a standard management system or marketing experience, but some special requirements of each branch are difficult for the headquarters to grasp in advance and should be provided in advance. Therefore, the branch should maintain close communication with the headquarters. Communicate and seek corresponding support from the franchise headquarters based on the special local conditions.
Principles for naming education and training institutions
"xx school, one-to-one consultation", these "keywords" of educational institutions often appear in people's eyes. However, it is understood that the "Working Opinions on Simplifying Access Procedures, Relaxing Access Conditions, and Optimizing Access Services (Draft for Comment)" drafted by the Municipal Administration of Industry and Commerce and soliciting opinions from the public proposes that the names of educational institutions should not use "school, education consulting."
However, "training" or "xx training" can still be used as industry terms, and the "carrying out xx training (except training activities related to academic education)" project can be approved in the business scope according to its business content. However, you still cannot use the words "educational consulting, school" in the name of an educational institution.
Selected names
1. Mingsi
"Ming" means star, clarity, and hope for the future; "Si" means thought, wisdom, meaning In order to have strong thinking skills and provide an educational institution that children want.
2. Leading the way
The name was extracted from Romain Rolland's description of "a person can only lead the way for others, but cannot walk for them", thus extending that educational institutions are also a part of children's life path. The indispensable part is also the meaning of being a guide.
3. Fame
The name of the educational institution is extracted from the idiom "famous all over the world" to make its name grand, catchy and easy to promote. And it means that the educational institution is famous throughout the country.
4. Future Star
With sleeves of the future, it has the connotation of leading the future and satisfies consumer psychology. And it is favorable to investors as it is a relatively straightforward name style for educational institutions.
5. Tude
The name was extracted from Cai Yuanpei's "the person who completes the moral education", which means that the company focuses on children's moral education, and uses this to include children and become People who serve their country.
The layout of the operation and management site of education and training institutions
1. Classroom style
Advantages: students will focus on the teacher; suitable and does not require too much interaction Active classroom teaching, such as theoretical classes;
Disadvantages: limited by tradition, it is not easy to activate the atmosphere; students are easily distracted as time goes by; teachers cannot effectively supervise students' learning at any time. For example, the phenomenon of mind wandering; students sitting on the left and right sides are hindered by their sitting posture while listening to the lecture.
2. Long table type
Advantages: It can increase the understanding between students and quickly integrate into the classroom atmosphere; it is easy for teachers to monitor the scene;
Disadvantages: Teaching The process will limit the teacher's flexibility; it will limit team-based teaching activities and games.
3. Round table team style
Advantages: Suitable for team-based course projects; helpful for teachers to motivate students to participate; convenient for teachers to move around the venue to interact with students, and can design a variety of Different team building games.
Disadvantages: Some students will sit with their backs to the teacher; they cannot communicate much with other group members; the teacher has high requirements and needs to have sufficient experience and skills.
4. Eight-character team style
Advantages: suitable for team-based training projects; it is helpful for trainers to inspire students to participate; it is convenient for trainers to move around the venue and interact with students, and can design a variety of Different team building games.
Disadvantages: Some students will sit with their backs to the lecturer; they cannot communicate more with other team members; the requirements for trainers are high and they need to have sufficient experience and skills; not suitable for training with a large number of people .
5. U-shaped conference style
Advantages: suitable for students’ interaction and participation in activities; the lecturer can stand inside the U-shape, reducing the problem of unclear hearing for students in the back row of the classroom; easy Form interaction between lecturers and students to increase training experience.
Disadvantages: Teachers need to have sufficient practical experience and field control skills; it is not suitable for too many students to participate.
6. Dayuan experiential type
Advantages: It is suitable for outdoor experience training and is more experiential; it can generate more interactions between teachers and students, which is conducive to encouraging students to share and increase training experience.
Disadvantages: Lecturers need to have sufficient practical experience and interaction skills; the number of participants is limited to 20 to 30 people; students cannot record more knowledge points in time, which is not suitable for complex teaching; students are easily distracted .
Teacher recruitment and training
1. Clarify the talents needed by the institution
Excellent teachers and excellent consultants are scarce in every education and training institution.
However, organizations of different sizes need different talents. First of all, you have to have an expectation in your mind, and you have to have a number in your mind. Small and medium-sized organizations must first clarify the qualities and abilities of the talents they urgently need based on their own strength and scale.
2. Find the right recruitment channels
There are many recruitment websites, and you have to choose the right website for different positions. Some recruitment websites are suitable for recruiting teachers, and some are suitable for recruitment agency management. Personnel (Maimai, Liepin.com), some are suitable for recruiting service personnel (cleaning, security, 58.com, Ganji.com), and some are suitable for recruiting part-time workers to issue orders.
Class settings
As far as class types are concerned, it has evolved from the original traditional class model to today's large classes, small classes, boutique classes, one-to-many and one-to-many type.
Enrollment Publicity
1. School Promotion
Campus door promotion is the most common way, and publicity is carried out through mobile publicity. Although this method seems relatively primitive, in the closed collective environment of the campus, it is a very effective and low-cost way of publicity.
2. Community promotion
If you apply directly to the property to set up a stall, you will pay a fee for targeted promotion. The property management company often holds community cultural activities during holidays, and can cooperate with the property management company to organize parent-child activities.
2. Advertising
Barrier gates, community entrances, elevators, parking lot entrances and exits, express boxes, bus stop advertisements, bus line advertisements, subway station advertisements, etc. There are now many new media platforms, and advertising can be placed on WeChat, Weibo, and Douyin.
Course sales for education and training institutions>>