There are still rules and requirements for giving nicknames to WeChat public accounts. So do you know what the specific rules and requirements are? The following are the requirements and rules I bring to you about giving nicknames to WeChat public accounts. , hope it helps you.
WeChat public account naming rules
Before choosing a name, you first need to identify the subject of the public account and its industry positioning:
1. Who is the subject of the public account? Enterprise, media, organization or individual, etc. This will be used when selecting the public account type when applying for an account.
2. What industry should the public account target? Agriculture, animal husbandry, medical and health, information industry, food, clothing or other industries. Only by knowing this well can you better and accurately position yourself, and then you can better determine your core customers and precise groups.
WeChat complete guide: [3] How to name the public account
After finding your industry positioning, you need to truly After thinking about it, in this industry, who are my core customers, such as what kind of people will use and buy my products and services? In other words, what kind of people will my strategic goals target in the future? Only by knowing these things can we grasp the direction of naming. For example, in the health category, name it "Micro Health" and so on.
WeChat complete guide: [3] How to choose a name for a public account
After the general direction of naming is settled, start to choose a name. The name of the public account. For example, after choosing a name, you need to confirm whether anyone else has already opened a public account with the same name. If so, it is best to change it to a new one, otherwise it will not be easy to attract attention. Okay, pick up your phone, log into your WeChat, search in WeChat, and verify it.
A complete guide to WeChat: [3] How to name a public account
A complete guide to WeChat: [3] How to name a public account Choosing a name
During the naming process, the following should be avoided as much as possible:
1. The maximum number of WeChat names is only 13 characters, preferably 4-8 characters, not too long or too short;
2. The WeChat name can only be modified once a month, and it is best to change it for the first time. Once it’s confirmed, don’t modify it in the future. This will affect attention and the number of fans, which is very detrimental to the brand;
3. Personalized names will attract attention. , but never use uncommon words as public account names, as this is very detrimental to your search ranking;
4. Do not use names that may cause ambiguity;
WeChat full guide: [3] How to name a public account
The following are summarized based on the previous points and combined with other information I hope it can be used as a reference:
1. Name it according to the industry + positioning: such as Micro Health, etc.;
2. Call them by their first name: directly use the name of the company or service or product as the name of the WeChat public account, for example, Tmall, Durex, Dianping, Nine Points Magazine, etc.
3. Image naming method: a method of visualizing a company or service products, visualizing concrete things or abstract things, and can be personified , metaphors and other techniques. For example, Basketball Park is a WeChat public for basketball sports information; Movie Factory helps you find the movies you want to watch as quickly as possible
4. Functional Practical Method: This form can Directly display the purpose and services of the official account so that users can better understand your platform. For example, hotel assistant is used to book hotels, etc.
5. Question-based naming method: Name the name in the form of a question to gain interest from followers. For example, what can the public watch tonight and what can make money for the public.
They respectively told users that they can help you discover your favorite movies, help you recommend financial products and ways to save money.
WeChat guide: [3] How to name public accounts
6. Alternative naming methods: this type of public account The number is generally for the form that is fresh, fun, interesting, informative, and diverse. If you want to do comedy and entertainment, you can consider it quickly. For example, gossips on WeChat public, Mac tips on WeChat public, selected cold jokes on WeChat public, etc.
7. Encyclopedia naming method: The scope of the name obtained by the encyclopedia naming method is wider, but it is better to be well-known. There is another advantage: maybe through this, you will get a lot of fans in the WeChat search. For example, encyclopedia of embarrassing things, encyclopedia of healthy life, encyclopedia of fashion life, etc.
8. Other naming methods: For other names, consider starting from life, region, etc. that are familiar to you. You can also refer to the Baidu Index, which shows people's attention to certain events or issues. Of course, there are many naming methods. For example, the company name can also be based on region and industry, such as Xi'an car beauty and so on.
List of names of WeChat public accounts
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People Cloud WeChat Public Account People Cloud
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Shangyou WeChat public account Shangyou
Smart Guild WeChat public account Smart Guild
二十二 WeChat public account 二十二
Wall Street WeChat public account Wall Street
< p> Changes to earn treasure WeChat public account Changes to earn treasure
The most popular WeChat public account
News WeChat
Secrets of unofficial history
Daily selections
Global hot figures< /p>
China News Network
China High Speed ??Traffic Broadcasting
Nandu Weekly
Voice of China
Southern Weekend
Finance WeChat< /p>
Wealth Management School
Things in the workplace
CCTV Finance
Financial Headlines
Wall Street News
Financial Journalists Circle< /p>
Entrepreneur
Entrepreneur
Technology WeChat
Premium mobile apps
Things about the Internet
One hundred thousand computers and mobile phones Trivia
36Kr
DoNews
Geek Park
Pregnancy peak
ZEALER subscription account
Reading WeChat< /p>
Intensive reading
Sharing the essence
Beautiful pictures
Past events by the trough
Elephant Guild
Positive energy
Han Han ONE? Literary Life
Ants in the Workplace
Funny WeChat
p>
Funny Video Cat
Selection of funny jokes
Global hilarious short films
News Brother
The Legend of IT Rivers and Lakes
Encyclopedia of Embarrassing Things
Cold jokes
Lengtu
Fun WeChat< /p>
Love novelty and fun
Reveal the weaknesses of human nature
Visual history
Surprise
Petal Net
Hummingbird Network
4399 Games
Popular Mini Games
< p> Beauty WeChat
Goddess Club
Little Wet Girl
Lai Feng
Meiyuan Pavilion
MOKO 美空
Beauty underwear show
beautyleg
Rosixiezhen
Fashion WeChat< /p>
Fashion COSMO
Poster Network
Mogu Street
Beauty Talk
1626 Trend Selection
YOHOCN
Men's clothing
Business style
Life WeChat
Life tips
Food, clothing, housing and transportation
Animal world
< /p>
Kitchen
Pet China
Dianping.com
p>
Tubatu home decoration
China Weather Network
Health WeChat
Love yoga, love life
Kiss baby
Tencent Health
Seeking medical advice
Daily diet
Encyclopedia of healthy living
< p>99 Health
39 Health
Travel WeChat
Global Travel
Bread Travel
Chapter 16
< /p>
Youya Travel Network
Qiongyou
Ctrip Travel Network
p>
Tongcheng
Qyer.com
Sports WeChat
Global Automobile Magazine
Hupu Football
European Football Forum
CNTV Sports Channel
Sports Express
Manchester United Fan Network
Sohu Sports
NBA
Video WeChat
Love Movies
Youku.com
V Movies
Mtime Time Network
Xiami Music Network
QQ Music
Love Qiyi
Douban Movies
Education WeChat
Blessings
Parenting Guide
New Oriental
Tencent Children
College Entrance Examination Network
BabyTree Parenting Network
A Guide to Raising a Daughter
The Most Powerful Brain
Brand WeChat
Xiaomi mobile phone
Zhenghe Island
Wanda Group
< p> Durex
Love novels
Starbucks China
Cars Home
5DS Smart Work
Shopping WeChat
Gifts Coming
Vipshop
Suning.com
Jingdong Mall
Lefeng.com
No. 1 Store
Amazon Amazon
Wanbiao.com
Star WeChat
Tencent Entertainment
Care for the Gossip Growth Association
Serious Gossip
Ba Sha Entertainment
Korea me2day
Sina Entertainment
Entertainment Circle Sister Pa
National Talent Scouts
Celebrity WeChat
Diao Ye
Wu Xiaobo Channel
Zhan Hao
Luo Ji Thinking
Barbarian Digest
Lao Zhou starts his lecture
Gui Jiao Qi
Financial Gossip Girl
Tips for changing the name of WeChat public account
1. The WeChat public account has not been certified yet
(1) If your WeChat public account has not yet been certified, whether it is a service account or a subscription account, as long as you apply for WeChat certification, you will get an opportunity to modify the name of your WeChat public account. However, WeChat certification requires There is a certification fee of 300 yuan. At the same time, the name of the WeChat public account to be modified must comply with the naming rules of the WeChat public platform.
(2) As for the naming rules of the WeChat public platform, I am not very clear about it. This is determined by the WeChat backend.
This method is only used if the account has not been authenticated. If the WeChat public account has been authenticated and you want to change the name, you need to refer to the following method
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2. The WeChat public platform account has been authenticated
If you have successfully applied for the WeChat authentication service on the WeChat public platform and need to change the name of the public account, you need to Prepare the following information first:
(1), public account (QQ number/email);
(2) , the original ID of the public account (you can view it in the public platform? Settings? Account information); (3), the original public account name;
(4), what needs to be set Public account name;
(5), the naming method and corresponding data based on the new public account name
Public account The naming method based on the name refers to the following picture
The latest WeChat public platform account nickname modification method
(6), public account Photos of the operator's ID card (photos of the front and back of the operator's ID card when registering are required. The ID number, photo on the ID card, etc. must be clearly visible. A copy of the operator's ID card is also acceptable);
(7). Official letter to apply for changing the name of the official account (need to be stamped with the company’s official seal). Please see the figure below for the official letter template and how to fill it out:
p>
The latest method of modifying the nickname of the WeChat public platform account
(8) If it involves trademark modification or company name change, the trademark registration certificate and corporate industrial and commercial business license must be provided , Scanned copy of organization code certificate.
a. If the modified public account name contains both a trademark and the company name's main font size, the company's main font size must be placed before the trademark, so the modified official account also You must think carefully, otherwise Tencent customer service will fail the review
b. If a trademark is involved and the trademark is owned by the company, you only need to provide the trademark registration certificate. If the trademark If it is held by another company or individual, you need to provide not only a copy or scan of the trademark registration certificate, but also a trademark use authorization letter, and the trademark registration certificate must also be stamped with the company's official seal
After preparing all the information, contact Tencent’s customer service and tell her that you need to apply to change the name of your public account. When she asks you for relevant materials, just send them to her online. Tencent’s relevant staff We will further review whether you comply with the WeChat public account naming rules. After verification, we will reply to you with the review results within 3 working days (excluding weekends and statutory holidays).
3. Modifications in other ways
It is estimated that modifications to public accounts in other ways cannot be modified, so you can only apply again. , just fill in the public account name with the name you want to modify.
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