Many friends have opened WeChat public accounts, but to run a public account well, you also need a good name. Then I will tell you how to name a WeChat public account well. Welcome to refer to it. .
Principles for naming WeChat public accounts
1. Name according to industry + positioning: such as WeChat Health, etc.;
2. Call them by name: directly Use the company name or service or product name as the name of the WeChat public account, for example, Tmall, Durex, Dianping.com, Nine Points Magazine, etc.
3. Image naming method: a method of visualizing a company or service products. It can visualize concrete things or abstract things through personification, metaphor and other techniques. For example, Basketball Park is a WeChat public for basketball sports information; Movie Factory helps you find the movies you want to watch as quickly as possible.
4. Functional method: This form can directly display the purpose and services of the official account, allowing users to better understand your platform. For example, hotel assistant is used to book hotels, etc.
5. Question-based naming method: Name in the form of a question to gain interest from followers. For example, what can the public watch tonight and what can make money for the public. They respectively tell users that they can help you discover your favorite movies, help you recommend financial products and ways to save money.
How to name a WeChat public account
1. Analyze the audience characteristics and choose a name
When creating a new public account, you must first determine the positioning and think about the content direction, and audience objects. Therefore, we can analyze the attributes of target users, including their age, cultural background, gender ratio and other information, think about their common life and work scenarios, understand their spiritual and material needs, and then determine the account name.
If we want to create an account in the automotive field, how should we name it? We must think that the users who follow us must be interested in cars, or some users who have already bought cars. In response to this feature, there is an account name in the industry that has achieved particularly good results. His name is "After I Have a Car". These four simple words reflect the main content of the account and also identify the target users it covers.
2. Name with prominent keywords
Choosing a name for a public account is sometimes like giving a title to an article. It is best to be simple and direct. If we want to create an account in a certain field, we just need to directly combine the keywords in this field and add a noun and adjective combination. For example, accounts in the financial field include "Kongfu Finance", "Bread Finance", etc., all of which are combined with the keyword finance. For example, accounts in the travel field, such as "travel together", "travel around the world", etc., all highlight the keyword travel.
3. Creative naming
A creative name usually attracts the attention of users. Common creative naming methods are mainly homophonic and connotative. Many interesting store names are also named with homophones. For example, a store selling bags is called "Luggage Man", and another store selling fabrics is called "Bu Zhidao". Very creative.
4. Naming to highlight needs
We know that any product, including websites and APPs, can meet the needs of certain users. Similarly, different official accounts, as a product, can also meet the needs of different users. We can name them based on what needs the account can meet.
For example, there are two major brands in the automotive field, both of which were named after directly addressing everyone’s pain points and needs. One is called "WeChat Traffic Conditions" and the other is called "Check Traffic Violations". As can be seen from the name, these accounts can meet the needs of car owners to check road conditions and traffic violations. Through precise positioning of needs, these accounts will be easier to promote and disseminate to their target audiences. However, since there are currently nearly 10 million public accounts, many names in popular demand may have already been taken. If you want to choose a name from this direction, it is more suitable for some accounts oriented to vertical fields.
Features of WeChat official account naming
1. It allows your users and fans to easily remember you and form a deep impression;
2. It is very consistent with the content positioning of your WeChat account. I can tell what you do when I look at your WeChat account;
3. When I see your WeChat account, it is easy for me to share it and I am willing to share it with those around me. Friends;
4. It is forbidden to use WeChat names that are too personalized: such as English, pinyin, uncommon words, names that will cause physical discomfort when seen, names that are unreasonable, etc.