The company name is the embodiment of the corporate brand image concept, so it is very important for the company. However, if you want to choose a good company name, you need to find a very practical method, so next and Let’s share six practical ways to name your company.
The auspicious naming method
The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops. This is the reason why businessmen in the old days liked to seek good luck and pay attention to oral charm. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first brewery founded by a Chinese. Beijing's Shuanghesheng Five-Star Brewery was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture by both parties, with abundant financial resources."
Special word naming method
There are two types of special words: one is the customary word used in certain industries, and the other is the special words formed in certain industries during the long-term historical development. Like words. The word "tang" is used in Chinese pharmacies, such as Tongrentang, Cai Tongdetang, etc.; the word "fang" is used in western pharmacies, such as Huamei Pharmacy, Guanxin Pharmacy, etc.; the word "she" is used in western restaurants, such as Huamei Western Food Club, Deda Western Restaurant wait.
Apply to the naming method
Use the auspicious words that the public likes in the names of the company's stores to cater to the customers' psychology of seeking happiness and attract business.
Ya character naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
Name combination method
For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.
Common proverb naming method
Spoken proverbs are more colloquial to the people, and the names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
The above six methods of naming a company can be used as a reference. I believe it will definitely help everyone choose a good company name, promote and reflect the corporate brand.