It is the official account of Xiaohongshu. There are multiple official accounts of Xiaohongshu, such as Wearing Potato, Beauty Potato, Shopping Potato, etc., which are collectively referred to as Official Potato.
The official mascot of Xiaohongshu is the sweet potato, so Xiaohongshu’s products or official accounts are all named after the sweet potato. Even Xiaohongshu’s bloggers are also called potato babies.
Xinhong Data provides a comprehensive insight into Xiaohongshu’s ecology.