Online store decoration is an essential step after opening a store. A beautiful store is enough to make people forget to leave. Novices are unfamiliar with online store decoration. Here is a detailed introduction to how to decorate a Taobao store. :
Let’s get started. After you opened your store, did you feel empty and missing something? It was the same when Blue Cat first opened the store. At that time, my friend said, you can put your store in the store. Decorate your store to make it look more attractive. Later, Blue Cat felt that in addition to looking good and attractive, it also has a very important function, which is to make people who come to the store feel that you are a very attentive shopkeeper. , this small store is built with care (this is very important, not only the decoration, but also the introduction of the baby in the baby description. I see some baby descriptions written by many shop owners only have two lines, it is too simple, buyers If you look at it, you won’t be interested. I think everyone is doing it very carefully, but we need to show it so that buyers can also experience your sincerity and sincerity, which will add another level of trust).
Before we talk about how to decorate, let’s talk about the necessary tools for decoration:
PHOTOSHOP is also commonly known as PS, a drawing software. You can find the download address by searching online. , it is used in many places on Taobao, the best is the Chinese version of photoshop7.0
Second, an online photo album that can be exposed to the outside world. (The one introduced by Blue Cat is free, and sometimes it may not work. It is too stable, you can choose whether to charge according to your own situation)
Then we can first choose a suitable store style according to the things we sell (in the "Store Style" in "Manage My Store" "Select), store decoration is divided into: store logo, store announcement, product classification, description template, store music, and add a forum signature. Although it is not in the store, it can be very useful for our forum to promote Oh, oh, there is also a counter.
1. Store logo
It can also be used as the avatar in the forum. I think this is a logo of a store and a logo of a seller. , if the store logo/avatar is very distinctive, people can remember it at a glance, and they can also think of it the next time they see it. What impresses the blue cat the most (and may also impress everyone deeply) is the protector of our experience home. The big tomato head of "The Third Tomato" and "Jay Chou" of "You Are My V1", when I didn't know these two handsome guys, I had a deep impression on them, so they are very important. < /p>
How to make a store logo, Blue Cat will not teach you here, because I am also a novice, I will recommend the best posts to everyone, and you will definitely learn it. DIY a unique GIF dynamic store logo in 10 minutes
2. Store name decoration
E-commerce is developing rapidly, and Taobao, eBay, Paipai, Youah? have attracted more and more customers The more friends open online stores, the more important it is to have a good store name.
I summarize the store name here as the first step of "online store decoration" because it is very important, because I have always classified online store decoration as a link of store marketing, and it is definitely not just a simple one. Shop beautification and picture design, so it is very important to choose a good online store name at the beginning, especially for friends who have just opened a store. You can find that there are not many places where decoration and personality can be used in ordinary stores. There is no way for ordinary stores on Taobao For those who are confused about the "store sign", take a look at the picture below:
The store name is located in the upper left corner of an ordinary Taobao store in an attractive place. It can be said that this is the first place where you can play freely, even if you don’t know how to use a computer. Art, I don’t know anything about PHOTOSHOP, but I believe that every friend who opens a store must be hardworking and smart. Haha, this is the traditional virtue of our Chinese people. Use your creativity to come up with a good name. This will benefit you a lot in your future journey of opening a store. !
Of course, now that I have come to open a store, I will never give up easily. There are always more "solutions" than "problems"! We use our smart brains to solve this problem. My methods and experiences are threefold: learning, reference, and innovation. Let’s go through it one by one.
1. Clarify your store positioning:
In fact, it is just a few words, what does my store sell? To whom? Where are the potential consumers? How to attract them? What is the current situation of peer stores? Industry competition? Go to Taobao stores and rank them by reputation. You can see if your peers selling the same thing as you are doing well. What are their store names? Start by thinking more and researching more.
2. Learn from the experience of predecessors:
Search the keyword "naming" on Baidu and Google, and you can find a lot of experience. Of course, naming is a university question, otherwise how There are so many naming companies, naming masters, and Feng Shui horoscopes? It’s too late to make up for it temporarily. If we have money, we will find a good name, so here is a little experience for everyone, you can look at "Taobao store name, store name" These subdivided keyword entries don’t need to be read endlessly, which saves time.
3. Creative and innovative store names:
I believe that most Taobao stores operate in popular industries such as clothing, beauty products, digital 3C, maternal and infant products, clothing, etc. These industries are The competition is fierce, and there are not only tens of thousands of stores, but also hundreds of thousands or more. It’s not like I just joined Taobao in 2003. There is less competition and I can just choose a random name. When I join, it is necessary to master certain naming rules. Here are some common tips for coming up with store names:
1. When naming an online store, you should pay special attention to "novelty". Most of the online consumers are young consumers. I believe they prefer fashionable ones that are close to modern life. These tend to resonate with them and attract people to the store. patronize.
2. The store name should be concise and easy to understand. Most short 2-6 characters are easy to remember.
3. Read it in a catchy way, and don’t use uncommon words or words that are difficult to recognize. After all, not all people on the Internet are writers or doctors. If you insist on being too elegant, others may I can't even recognize the name of the store, so I can still talk about going shopping.
4. If the store business category and products are relatively clear, they can appear directly in the store name. For example, Li Ning Exclusive, Maomao Bags, Underwear King, etc., consumers do not want to think about it. The simpler and clearer the product, the easier it is to understand. If the products your store sells are relatively complex and comprehensive, then choose a more abstract one, such as Shang Shang Wu, My Style I Love, and Lemon Green Tea. These stores are all super large stores.
5. Either you are kind and naturally friendly, or you are extremely cool. The most taboo thing is to be lukewarm and have no personality. Take a look at the list below: Mr.ing Shoe God, Candy Family, PG Beauty Network, my Zhulin Card Alliance, Baby Friendly House, Shrimp Soldier Crab General Food, these are all super popular stores on Taobao. These names may inspire you. .
6. Try not to have the same or similar name as others. Wangwang ID on Taobao is unique, but there is no limit on the uniqueness of store names. Therefore, when many friends are not famous at first, they will create a copycat version with a name that is similar or even identical to the famous store. This approach has advantages and disadvantages. In the beginning, it can still be There are certain "benefits", but in fact, it is definitely a bad idea in the long run, because if you don't do it well, you will always be helping others to promote their brand. If you really want to do better than others one day, you will often find that since they are famous stores, they often If you have already registered a trademark with industry and commerce, and you are about to change your name, you will lose more than just your name.
If you don’t have a good store name yet, it is still the easiest way. Hurry up and learn from successful predecessors. You can go to the Taobao homepage and enter the "Shop Street" column to see more successes there. The name of the store.
In addition, what President Phoenix summarized earlier is just experience. I only hope that you can use it as a reference. Do not treat it as rigid rules. You should always read but don’t read by rote. All good store names are It is your own burst of wisdom and inspiration, follow your own ideas and make your own way! Being unconventional and always innovating is the way to go.
Finally, as the old saying goes, action is worse than excitement, so hurry up and come up with a good store name to make business prosperous! Prosperous! Prosperous!
3. Store Announcement
The function of the store announcement is to write your latest discount information, contact information, etc. here, then how to make a beautiful picture announcement? If If you have a ready-made picture, you only need to write the content on the picture now, then save the modified announcement to the photo album you have applied for, and then insert the code in the "Basic Settings" announcement in "Manage My Store". Just change the "picture address" to the address of the announcement picture you saved in the album.
4. Store classification
Store classification is to separate all your products by categories, which makes it easier for buyers to view. The classification method is actually the same as The announcement is similar. You also need to upload the pictures to the online album first, and you must use the space of the ultra-short address! (Because Taobao has a length limit for classified addresses). However, you can also shorten the address of the uploaded pictures through this website. :
Insert the code in the baby category item of "Manage My Shop", where the image address is the address of the image you uploaded.
5. Baby description template
This may be the most difficult part of store decoration. Blue Cat has a post about it, but I got dizzy after reading it once. For me, this is the most difficult part. It’s too difficult for newbies. Friends who want to learn can take a look. If you find it too difficult, you can only buy it. But if you search carefully, you can also find very cheap ones. Blue Cat’s template was bought for one yuan, which is super cost-effective. Don't ask me where I bought it, because the price of that MM has already increased. Go search, many designers who have just opened stores will first attract buyers with very low prices
< p>6. Store music
Many friends say not to add store music, thinking that some buyers may not like it, or may be startled when they suddenly hear the music. It all depends on your choice^_^ , but the method still has to be said.
This is the encoding of music. Just replace the text "Music Address" with the music you want. Open the Baidu search engine and click "MP3" Enter the song name in the item. After searching, select the music in "WMA" format. Click "Listen" to hear the song to prove that there is no problem. Right-click the mouse in the blank space and select "Select All", and then move the mouse in the player (some friends Ask me what a player is, and I don’t know how to describe it. It’s the one in the middle that is moving. Then copy all the code and put it in the announcement. . . . . . In this way, your store music is ready. Remember that the announcement cannot have only music and no text. The music is placed at the end!
7. Signature file
Signature file I have just mentioned the role of it. I see many friends in the forum posting about why there is no business or other issues. If I see that he does not have a signature file, I will remind him to make one, because only the people who reply to your post will know what you are selling. Ah, what a great advertisement. Here is a tutorial on how to make a signature file, it’s great!