To add: My university is located in Longzihu University Town, Zhengzhou City, which is relatively remote from the urban area, but the consumption level of college students is not low. (For example, it is common for four people to eat beer and duck for more than 80 yuan. ). I am also a senior at my school. It can be said that I have a good understanding of students’ consumer psychology. Affordability and taste are the most important, especially affordability. I also have a unique advantage in advertising. I am pretty good among students, and I can use low-cost advertising to catch the attention of my classmates. Small hot pot is similar to Dai Mei hot pot, with small dishes and meat, giving customers the first impression of being cheap and affordable. I think beer duck should be a signature dish, and take a different path from other small restaurants.