1. Easy to read and remember
Only when the brand name is easy to read and remember can it play its identification and communication functions efficiently. Therefore, this requires enterprises to be concise, unique, novel and loud when naming brands.
terseness: the name should be simple, concise and lively, and the number of words should not be too many, so it should be easy to spread.
uniqueness: the brand name should show its unique personality and be clearly distinguished from other brand names or express its unique brand connotation.
novelty: brand names should be fresh, keep pace with the times, have a sense of fashion and create new concepts.
Loud: It means that the brand name should be catchy and pronounced loudly to avoid words that are difficult to pronounce or have bad phonology.
2. Suggest the product characteristics
When naming a fabric sofa brand, you can name it from its characteristics, functions, forms and other attributes, so that consumers can see what it is from its name at a glance.
3. Affinity
Why do consumers like your brand rather than other brands is because your brand has affinity and emotional appeal, and the role of brand name is indispensable. Therefore, whether the brand name has affinity is very important.
4. Extensibility
For the brand name of fabric sofa, if the brand name is too closely related to the product, it will be unfavorable for the brand to expand to other products or other fields in the future. Generally speaking, a brand name with no specific meaning and no negative effects is more suitable for brand extension in the future.
5. No ambiguity
The brand name can make consumers think, but it must not make consumers ambiguous and associate ambiguity through homonym.
6. Respect for culture and crossing geographical restrictions
Brand naming must consider the adaptability of the brand in the future development process, which should not only adapt to the changes of the market, time and space, but also adapt to the changes of regional space. Specifically, it should adapt to the cultural values of consumers and the cultural values of potential markets.
7. protectability
protectability is the principle that brand names should be protected by law. Therefore, we must consider two points when naming the fabric sofa: First, we must consider whether the named brand infringes on other brands and inquire whether the same or similar brands have been registered; The second is to pay attention to whether the brand name is within the scope of registration.