Milk tea is a drink that many people like to drink. Some people even name their pets milk tea to show their love for this kind of drink. So how should we write the business plan of the milk tea shop? The following is the "Tea Shop Business Plan 219" brought by me for your reference only. Welcome to read it. Tea shop business plan 219
I am a college student, majoring in property facilities management, and I have been interested in business since I was a child. Now I am going to graduate from college. With my hobby and yearning for business, I have always hoped to open my own tea shop to increase my income. It is many tea shops that attracted me. The enlightenment when I went to drink milk tea made me have great interest in it. According to my experience, financial situation and understanding of today's society, I decided to be cautious and think twice, because it has certain risks and my own lack of experience. With the continuous improvement of residents' living standards, the consumption of college students is getting higher and higher. Pursuing environmental protection and healthy consumption has become a lifestyle, so I plan to sell some milk tea products to provide leisure and entertainment places for college students, and customers are the first. This is our aim.
1. Market survey
A milk tea shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of the milk tea shop do not need much working capital, which is very suitable for small businesses to start their own businesses.
milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1. There is no market for products without characteristics.
2. Whether the quality is good and the taste is consistent. Through contact with many peers, we have successfully done a good job in this regard.
3. Small shops should also be managed professionally.
4. Understand consumers' consumption hobbies and peer products in time, and adjust products and tastes in time.
2. Investigation of other tea shops:
1. Hardware investigation of the shops. It mainly includes: the investigation of the location of competitive stores, the appearance and image of stores, the structure of buildings, and the configuration of business facilities.
2. Investigation of store display layout. It mainly includes: the investigation of floor composition, plane layout, area division, commodity display and store atmosphere creation of competitive stores.
3, commodity ability survey. Investigate and analyze the complete variety, price band, quality and supply of milk tea in competitive shops.
4. Investigation on store operation and management. Investigation on promotion, replenishment, display and environmental sanitation.
Third, business strategy
1. Analysis of marketing strategy
Printing small business cards for delivery
Accommodation on university campus is relatively concentrated, and students are basically in the dormitory. So this direction can get a very good publicity effect
Posting advertisements
Posting advertisements in crowded places on campus for publicity
Online publicity
Publicity on websites where students are concentrated in our school
Word-of-mouth transmission
Introducing students and teachers to increase consumers
2. Service
The service of tea shop must be first-class and smiling.
Fourth, the selection of equipment for tea shop
Since I don't join other people's shops, I have to purchase everything myself. Because I'm in a small business, I'm trying to find a good and cheap source of goods, and I can't buy good equipment, which will not only waste hundreds of dollars, but may also make me lose a lot of long-term customers. Don't be careless. Matters needing attention in the specific use process are as follows:
1. The sealing machine
(which is sold in shops selling cooking machinery and sealing equipment) is equipped with a counter. Every time you seal the mouth, the counter will record the number, regardless of whether the power supply is turned on or not, which is a mechanical count. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 17 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, but where it is pulled off, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.
2. Sealing film
When purchasing, it should be noted that the sealing film should not be too thick. If it is too thick, it will be easy to seal, and it will be difficult to insert the straw. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.
3. Cup
When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea, but if you don't, you can't hold it. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.
4. straws
(plastic products, plastic bags, cups, etc. are sold in stores. There are not many shops to sell, so you should look carefully. After all, it is for milk tea, which is not used as much as cups.) There are 5 bags in a big bag, and there are 1 small bags in each bag. You can buy a few small bags, but it will be more expensive. When purchasing, we should pay attention to the thickness of the materials, not too soft.
5. The brand xxx mixer is better. Whether it's materials or running time, it's better than xxx and other messy brands, and the price is not expensive. There's nothing to say about this. It's best to buy it in a big shopping mall, and the after-sales service is better.
6. Drinking fountains
In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. I need a lot of hot water in winter, so I made another device myself to solve it.
7. Containers
Sugar, milk tea powder, cream, pearls, etc. all need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should be covered. One is that it is sanitary, and the other is that raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is better to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
Reasons for starting a business project:
Milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1. There is no market for products without characteristics.
2. Whether the quality is good and the taste is consistent. I have come into contact with many of your peers and have successfully done a good job in this respect.
3. Small shops should also be managed professionally.
4. Understand consumers' consumption hobbies and peer products in time, and adjust products and tastes in time. Business Plan of Tea Shop 219 II < P > I. Project Introduction: < P > Our shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find a facade. Generally, except for the store rent, labor and daily expenses of about 3 months, the management of tea shop does not need much working capital, which is very suitable for small businesses to start their own businesses. Our store is called "xxx", which is easy to remember and easy to remember. Our goal is to attract customers with the unique characteristics of ordinary tea shops and get big profits. After a year of building the reputation of "xxx", establishing brand effect and accumulating funds, we will expand our operation to other markets through investigation and pilot, and get greater benefits. Through continuous reform and gradual improvement in the process of operation, we will form a reputation and expand the market share, forming a chain of "xxx" tea shops.
second, industry analysis
milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the milk tea shop industry is fierce, so we must make characteristics in order not to be eliminated and to stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.
for the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.
because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.
III. Product/service introduction
Our store mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.
In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basic knowledge:
1. Learn to taste milk tea;
2. ingredient formula of raw materials;
3. Seasoning amount and time;
4. Application of equipment and seasoning temperature;
5, seasoning techniques;
6. Preservation of milk tea;
7. Packaging requirements of milk tea;
8. Changes of milk tea, including sample change and qualitative change, such as pulling flowers.
Fourth, the location of the store
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go "not far from Wan Li" to drink your cup of milk tea, and the bustling area is the best choice. This is something that does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find the site according to our own investment ability and competitiveness, see the current situation of shops, and estimate the future development. It is necessary to evaluate the level of berth consumption, and it is not advisable to invest heavily in places with low consumption; Similarly, places with high consumption should not invest low. We should also consider whether there are peers nearby or around, the price and quality, if there is no competition in the shop we are looking for, whether there may be competitors in the future, and so on. Especially for investors with short funds like us, in the calculation of win-loss balance, we will determine the store location according to the data that "the opposite store rent should not exceed 15% of the average minimum turnover". The surrounding area of the school is a very good location, with more students and more consumption. In addition, it should be added that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.
v. decoration and equipment purchase
decoration is designed and decorated according to the investment amount, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. In particular, in view of young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements.
the equipment is purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Store equipment should be matched with the store's hydraulic power, especially in the small pedestrian street area, and it is necessary to consider finding another kitchen to coordinate. The following equipment is generally used in the production of milk tea:
1. The sealing machine
has a counter, which is usually sold in shops selling cooking machinery and sealing equipment. The counter will record the number every time it is sealed, regardless of whether the power supply is connected or not. This is a kind of mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 17 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.
2. Sealing film
Generally, the sealing machine will be sold in the place where it is sold. When purchasing, it should be noted that the sealing film should not be too thick, which is easy to seal, and it will be difficult to insert the straw when it is inserted, and the straw will be inserted too hard, or the milk tea will be dropped to the ground or the cup will be accidentally inserted. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.
3. Freezers
Generally, you should buy a two-room freezer, half refrigerated and half frozen.
4. Cups
Plastic products, plastic bags, etc. are sold in stores, and also in stores selling sealing machines, which are generally 2, pieces in a box, not only for sale. The price of the cups is not much different, but the quality is quite different, and the cups are very important. Be sure to shop more and buy them carefully. When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. It's best to take a glass of water at home and feel it first, and then hold it in your hand when you buy it to see if the thickness is enough. And the most important point is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use uniform materials, so that when the milk tea is filled, the rim of the cup will not be spilled. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.
As for the cups consumed in stores, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there are many styles, and don't buy too much for each style, which will make people curious.
5. Suction straws
Plastic products, plastic bags and cups are sold in stores. There are 5 in a big bag, and there are 1 in each bag.