FIFA and the Organizing Committee of the World Cup in Brazil announced the mascot of the 20 14 World Cup in Brazil-an armadillo. Armadillo (pronunciation: qiú yú), also known as "armored rat", is an endangered species living in the interior of Brazil. When it feels threatened by the outside world, it will shrink into a circle and protect itself with its own carapace, similar to football. Designers cartoon the image of armadillos, thus abstracting the mascot of the World Cup in Brazil. This armadillo has a blue carapace on its head, blue back and tail, yellow face and limbs, wearing a white T-shirt with the words "Brazil 20 14" and a pair of black shorts, which is reminiscent of the color scheme of the Brazilian flag. After the mascot is determined, it is to name this lovely armadillo. There are three candidates for the name of the mascot. One is "Amijubi", which is a combination of "friendship" and "joy" and symbolizes the characteristics of the Brazilian people in the host country; The second is "Fuleke", which is the combination of "football" and "ecology" and injects environmental protection concept into football; The third is "Zuzeco", which is the collocation of "blue" and "ecology" and the fusion of sky and ocean colors and environmental protection concepts.
After three months of voting, FIFA announced the voting results. "Fuleco" won 48% of the votes, beating the other two names to become the final name of the mascot of the World Cup in Brazil, and about 1.7 million people chose this name. Zuzeko won 3 1% of the votes, and Amijubi won 2 1% of the votes. FIFA and the World Cup Organizing Committee were able to hand over the authorization of "Fleige" to Hangzhou Fude, but they took a fancy to the company's powerful image authorization. It turned out that before the World Cup mascot project, the company had won the Ice Age and Mr Peabody &; Xie Meng and other images, but also made a 50-year-old French cartoon image authorization. In addition, on 20 1 1, this company acquired a company that is a licensed product of the Bundesliga club, and has the authorization of the Bundesliga club including Bayern Munich, which is the top giant in the world.