It is not a day or two for enterprises to develop online marketing. We began to discuss this problem several years ago, but we are still discussing it now. Most enterprises in China are not doing well. Why don't you actually need to study these things? There are many ways, and you have searched a lot on the Internet. The following are the methods for 14 enterprises to develop online marketing. You use one better and more thoroughly than anything you use. Network marketing is a systematic comprehensive subject practice course, which method is more affordable and easy to use, just for your inquiry.
Method 1: Event Theme Marketing
Event-specific marketing refers to the enterprise's sales purpose in the form of network activities. Common forms of activities include: lottery, essay writing, gift certificate delivery, preferential promotion, sponsorship, topic discussion, etc.
The second method: putting online advertisements.
Advertising is the most common way and the most common way, but the price is relatively high, and enterprises can put it according to their own strength. Of course, it can also be put on the way of resource integration: for example, advertising space exchange, text link exchange, channel entrance exchange and so on.
The third method: soft text marketing
Soft text marketing cost is very low, and enterprise win marketing thinks that soft text marketing with public relations strategy is better. Zhouyi is named. Com makes full use of high-quality soft text for marketing promotion, and the effect is quite good. However, if you want to make a blockbuster by soft-text marketing, the article must be written well, and people can't think that the article is PR, otherwise the effect will be greatly reduced and the result will be half the effort.
Method 4: Witkey Marketing
Witkey website is an online outsourcing platform for enterprises to solve their work needs. Why is it said to have marketing value? It turns out that enterprises will attach a series of advertising effects to enterprises while publishing tasks on Witkey website. That is to say, while working for the enterprise, the laborer understands the products and services of the enterprise from the side, thus subconsciously stimulating its consumption.
The author learned from China, the task of the domestic mainstream Witkey website, that the name of a simple roast duck restaurant with a price of nearly 1000 yuan attracted the attention and participation of nearly 200,000 people. That is to say, this roast duck restaurant won the attention of nearly 200,000 people before any marketing promotion.
Method 5: Forum promotion.
Forum marketing is to use the super popularity of the forum to effectively provide marketing communication services for enterprises. Due to the openness of the forum topic, almost all marketing demands of enterprises can be effectively realized through forum communication.
Method 6: Electronic Magazine Marketing
Compared with other marketing methods, e-magazine marketing has obvious periodicity, pertinence and service. It is like a base, especially suitable for contacting customers (and potential customers) and expanding the influence of the brand.
Method 7: Shopping online.
Online store is an extension of enterprise sales channels on the Internet. An enterprise website with online trading function is itself an online trading place. Online sales are not limited to corporate websites, but also include online stores built on professional e-commerce platforms.
Method 8: Blog Marketing
Blog marketing refers to the online marketing method that enterprises communicate with customers through blogs, promote specific products or release news. There are many ways of blog marketing, such as placing advertisements on celebrity blogs or spreading them with the help of products recommended by celebrities. You can also set up a blog marketing team within the enterprise to carry out targeted virus marketing and stimulate customers' desire to buy.
Method 9: Podcast Marketing
Podcast marketing is a marketing method with podcast as the main communication carrier. Low cost is the biggest attraction of podcasting, and it only takes a little money to push product information to specific consumer groups. At the same time, because the target group of podcast is obviously * * *, the efficiency of podcast advertising is also quite high.
Method 10: SEO marketing
SEO marketing is the main means of online marketing, which has obvious effects on website promotion, online brand building, product promotion and online sales. It increases the click-through rate of your website, that is, the number of views, through higher search engine rankings, so as to obtain the soaring sales of products or services.
Method 1 1: instant messaging online tool
Enterprises take IM as the carrier of information exchange and realize the network marketing mode of target customers' mining and transformation. The core requirements of IM marketing include business opportunity mining, business opportunity transformation and service navigation. IM marketing has won the favor of many enterprises because of its timeliness and flexible way.
Method 12: Baidu knows.
Baidu knows that the marketing model is to introduce its products to others while helping others solve problems. When Baidu knows to reply to a question, it should skillfully put the promotion content in, and don't let the administrator see that it is a commercial way, otherwise it will be easily deleted by the administrator.
Method 13: mass mailing.
Methods 14: Online investigation.
Online research has the characteristics of short research cycle and low cost. Online research not only supports the formulation of online marketing strategies, but also is one of the auxiliary means of the whole market research activities. Reasonable use of online market research means is of great value to marketing strategy.
Finally, it is suggested that enterprises should carry out e-commerce and network marketing with emphasis on implementation.