1. Mass sending.
1. Taobao Want Want group sending software. At present, there are so many people using this software, and it is mistaken by many Taobao friends as spam advertising. However, this method has a wide audience and is highly targeted. It has an effect of one in ten thousand. However, it is quite tiring and requires long hours of staring, so it is impossible without a hard-working spirit.
2. QQ group. You can search for some QQ groups with highly targeted themes such as shopping, fashion, military supplies, travel supplies, outdoor supplies, specialties, food, nutrition and health care, health, handicrafts, antiques, etc. to send in bulk. This kind of information will generally be cleared, and you may be kicked out, but the success rate is relatively high, with an effect of 5 out of 1,000, so you must add more such QQ groups for communication. When sending a message, it should not be too advertising. It can be said to be your thoughts after purchasing products on the website to guide friends in the group to log in to the website.
3. Taobao is a prosperous group. The biggest advantage of Taobao Want Want Group is that it is highly targeted. Generally, friends who log in to Want Want Group are official Taobao members, have Alipay, and often buy things online. In addition, we can establish our own Taobao Want Want Group and attract some friends. Come in and conduct targeted promotion of our main products. For example, attractive promotions such as “get it free with purchase”. This method must be maintained and updated frequently, and you can regularly post some jokes to maintain the vitality of your group.
4. Aliwangwangqun. Alibaba and Taobao are the same. Now the two softwares are compatible and can send to each other, but the functions are different. But the biggest advantage of Alibaba is that it targets many merchants and can do wholesale.
2. Forum posting.
1. Post in professional forums. The best forums are of course those on Taobao and Alibaba, which are highly targeted and credible. When posting, be careful not to write anything that is too advertising. Generally, you register an account by yourself, specifically for posting, writing your own purchasing experience, opinions on website development, etc. to attract customers.
2. Post in large forums. Tianya, Baidu Zhizhi, Yahoo, etc. are many. The key is to pay attention to the wording when posting, and to have strong appeal and charisma to attract click-through rates. However, after posting, the probability of transaction may be relatively low.
3. Taobao site messages. In-site messages on Taobao are generally clicked by Taobao friends, because if Taobao friends don't click, the voice prompts will annoy the recipients to death. However, there is a problem that the sending of in-site messages is very restricted. If it is not handled well, the number will be blocked. In addition, sending it itself will be more laborious and full of physical work. It depends on your patience.
4. Reply. Seize advantageous terrain and reply to meaningful, contentful, and high-quality posts. You should also pay attention to some skills when replying to posts. First, seize a favorable position, such as the sofa, the first page of ordinary posts, the first two pages and the last page of essential posts. The page is a throne. If it is paired with a good avatar and signature, the advertising effect should be quite good.
3. Store details promotion.
1. Use signature files skillfully. Be sure to show some pictures of your products, which is more direct than some advertising slogans. This is a rule of thumb. My signature file started with advertising slogans because I was doing activities in the early days of opening the store. However, I found that although I worked hard to post, But the number of views was very low. Later, when it was replaced with pictures of toys, the number of views also increased. And it’s best to use animation, because I read a survey post two days ago, and it was generally reported that animated signature files are more attractive, and animated ones can also show more content, so be sure to make full use of them, maybe someone will be attracted by you The signature file attracts you to your shop.
2. Window recommendations. Use some of the treasures in the window to attract customers. The recommended time for the window must be reasonable. According to people who have been shopping in the market for a long time, the time periods with relatively high traffic are generally between 10:00 and 12:00; 15:00 and 17:00. 00; 20:00～22:00, so Taobao friends should try their best to choose products that are about to end during these periods for recommendation (Taobao friends can also publish products during this time period), so that the recommended products will appear in The front page when searching on Taobao homepage.
3. Product cycle schedule. When publishing, the general selection cycle is 7 days, so that the cycle time is short and it is easier for Taobao friends to discover your own products.
4. Print business cards. Print a business card of your own. When mailing the product to the buyer, you might as well put a few business cards in it. If it looks good, it will be collected by the buyer and may be recommended to others. If you have a physical store. Then you might as well put some business cards in your physical store for others to pick up. When they leave your store, they may continue to browse your store online.
5. Taobao is always online. Many people's business is good because Wangwang is always online. Because of this convenient tool, it is very convenient for both parties to communicate. When you are away from the computer, please change the status to away or other, and at the same time, remember to put an automatic reply. The advantage of this is that if the other party receives the automatic reply, they will know that you are not here and will not continue to send you messages for the time being. If you do not, the buyer may think that you are not caring.
6. Decorate the store. First of all, have you checked your store decoration? Store logo/category/description/hover/music/mouse. It’s okay not to look at these. You can get by without it, but it’s not like this. When a customer enters your store, nothing has been done in it and it is still the same as the original. Then there will be no deep impression on the customer, and it will not be easy for the customer to remember it. Your store name. Even if I want to take care of your business next time, but I can’t find you. If you have a good-looking store logo, customers will remember it. If you fix it well, customers will think you are very good. You are serious and dedicated, so I will trust you.
7. Improve picture quality: Good pictures are often more attractive! ! !
8． Display more products in the product description template: Open a link to a product. In addition to the products recommended in the bottom 6 stores, the store also links to 8 pictures of 9 products. In addition, the enlarged picture of the baby should be very clear and neat. In this way, when you open a product, you can see more than 15 other products. This is definitely more attractive than seeing only one product!
9. Product classification: There is a baby category on the Taobao homepage. Careful friends will find that each category has several popular keywords. See if yours is very conspicuous?
10. How to make others pay attention to the name of the product: the most direct description of the baby, name your baby, and give it a good name! Include some keywords! Keywords are very important, allowing buyers to easily search for your product!
4. Other promotions
1. Family and friends. You have opened a store on Taobao, does your family know about it? Do your classmates and friends know? Be sure to tell them as soon as possible, because if you tell 100 people, each person will tell more people. If you spread the word to ten, then countless people will know that you have opened a store in a short time. Please leave a message in the alumni directory and let your classmates share the joy of opening a store with you.
2. Friendly links. After the store has been open for a period of time, you can contact others privately and exchange friendly connections. Currently, each person can add 35 connections, so cherish it. By exchanging store connections, everyone can form a small network and enhance each other's influence. Try to choose ones that are not in the same category as you. On the one hand, there is no competition, and on the other hand, they can promote each other very well. If the other party's store name is too long and affects the overall beauty of your store, you can modify the other party's display name appropriately.
3. Joint promotion. A simple friendly link is only placed on the homepage of the store and has limited effect. And if several sellers cooperate, joint promotions can have different effects. Try to find stores that complement each other as much as possible. For example, a photography book store cooperates with a digital camera store. Post each other's recommended products on each other's product pages, and if possible, add attractive text introductions. For example, an event in a certain store: ★★Good news! You can also directly recommend other people's stores, individual products, or categories. Cooperating with sellers of different categories is good for each other’s business. You can use pictures and text here, so the effect is better.
4. Find buyers.
Business doesn’t have to wait, many times we can go find buyers. Some buyers like to use the buying method, so you can go to the buying market to see if they are buying the baby you are selling. Go to some relevant and unrelated forums and learn about other people’s hobbies through their articles. Finding the right person is half the battle. Understand what you are dealing with and then research who will need it. There is no need to blindly post advertising posts (this is illegal in many forums).
5. Join a business alliance. A business alliance is freely formed by sellers in a certain city or a certain type of sellers. You need to apply to Taobao first, and after passing it, you can appear as a collective. There are many benefits to joining a business alliance. You can get to know many sellers. The alliance leader will organize regular gatherings or training exchanges. For newcomers, it is the fastest way to grow. Taobao's homepage also has a dedicated page for business alliances, which can provide more exposure opportunities.
6. One dollar auction: Participate more in one dollar auctions, and of course, take better things to shoot. Although you will probably lose money, you will gain popularity. Others will enter your store and maybe like other products. Then you The one who lost money will make back the money and will cooperate with you in the future. This is the most important way to attract people when opening a new store.
7. Hospitality: When a buyer asks you endless questions about your baby, you can’t be annoyed at this time. You must be patient and just chat with a friend. This is often an important step towards a successful transaction. .. If you are impatient with a buyer, he will also lose confidence in your baby!! Indeed, many buyers will be very annoyed and ask the same question n times. However, he is a guest after all. If he doesn't even have this patience, then what are you going to do? Once you offend one guest, you have offended 10 or even 50 guests.
8． Snap up community advertising space: Use silver coins to snap up community advertising space! You also need to grasp the accurate time when snapping up advertising space. After all, you need silver coins to buy it! Advertising should be done when there is a large flow of buyers on Taobao. Every Thursday, Friday, and Sunday, these days have the largest flow of people. As for which position to grab, you have to do it according to your own silver coin strength and the products you sell. Use this trick properly!
The three currently known advertising spaces all require silver coins: a. Community home page picture recommendation space. 50 silver coins per location, quantity 8. Rush buying time: starting from 13:00 pm; b. Recommended text on the left side of the forum. 20 silver coins per location, quantity 20. Sale time: starting from 16:00 pm. c, site letter recommendation position. 30 silver coins per location, quantity 10. Sales time: starting from 21:00 in the evening. Taobao will have window recommendation slots for every seller. Don’t leave these recommendation slots empty.
Paid promotion of Taobao stores
1. Taoke promotion. For details, see Alimama
2. Through train. See through train for details.
3. To grab advertising space on Taobao, you need to be a through train.
4. Merchant users can consider joining Taobao Mall.
5. Registration for Taobao activities. You have to become a through train user.
6. Consumer protection plan. Taobao's advance compensation, three-for-one fakes, 7-day no-reason returns, and lightning delivery of virtual items are all Taobao's profit models, but after you join, it will create a "safety" for customers. Be confident and increase your transaction rate.
7. Baidu and Google keywords. Needless to say, it’s very expensive. It is recommended for business users to do this.