1. KT board of directors KT board is a new type of material, which is made of polystyrene particles foamed and covered with film. The plate is crisp, light, not easy to deteriorate and easy to process. Widely used in advertising promotion, packaging and so on. In advertising, it is used to display and display product publicity information, especially suitable for large-scale unified publicity activities. Secondly, photographic paper, also known as photographic printing paper, photographic paper and printing paper, is a material used to develop photos in the traditional printing industry, and it was later referred to as photographic paper when it was applied to the inkjet printing industry. Photographic paper is the first choice for inkjet design renderings. Third, there are two kinds of light boxes, one is transparent and the other is translucent and semi-permeable, also called Taibai film. All-optical box film will appear bright and colorful only under the illumination of light, and it will be very dark when there is no light. However, the semi-light box film is not like this. Without illumination, the effect of color photos will appear, and it will be more gorgeous after illumination. Four. Adhesive-backed PP synthetic paper Adhesive-backed PP synthetic paper is the most commonly used basic consumables in advertising production. The adhesive is oily pressure-sensitive adhesive, PET is release paper, and the coating is compatible with water-based dyeing ink. Because it is not resistant to high temperature, it is generally used indoors, such as X booth, Yi Labao, KT board mounting, tag hanging, flag hanging, mouth brand image painting, etc. White canvas White canvas is a finely distributed inkjet photo cloth. One is matte white canvas, painted with matte paint. The other is high-gloss white canvas, also known as silver carved cloth and mercerized silk cloth, which is often used to print wedding photos. The effect of the picture is relatively good in color saturation and vividness, with gorgeous colors, high image resolution and extremely high color reproduction. 6. Spray-painted cloth is made of PVC, which is mainly used for outdoor advertising spray painting. Generally, there are 55 spray-painted cloth and 52 spray-painted cloth, which are widely used in billboards, lamp posts, road poles, site advertisements, building construction frame advertisements, Optimus Prime billboards, light boxes, advertising signs, tree screen advertisements, etc. across roads and bridges. Seven. Art cloth Art cloth is a kind of digital ink-jet photo cloth, which is coated with matte waterproof, good verticality, soft, elastic, suitable for hanging, no reflection, bright colors, high image resolution, good waterproof performance, and short-term display without laminating. Scope of application: photo studio art photo, interior decoration, high-end advertising inkjet, indoor, photo studio, etc. Eight, banner cloth is one of the most widely used cloth consumables, mainly used for indoor and outdoor banners, flags, landscape pictures and so on. Banner cloth, also known as "banner cloth", is made of solvent-based ink, which has good waterproof and outdoor weather resistance. Among fabrics, flag cloth is the most popular one, because it is light in weight, good in effect and convenient for post-processing. Flag cloth is used for outdoor picture making. Nine, the main material of transparent adhesive is transparent PVC, which is mainly used to decorate transparent places such as shop windows and glass doors in shopping malls. There are two kinds of transparent and frosted effects, and beautiful irregular transparent effects can be made by engraving machine. Transparent PP effect can be made by special technology, and transparent hanging pictures can be made by adding hanging shafts up and down. Work plan of the planning department-plan
The main responsibilities of the planning department are divided into three aspects: first, the construction of the internal culture of the enterprise, second, the construction of the external publicity image of the enterprise, and third, the construction and promotion of product brands. As for the formulation of the company's strategy, all departments need to negotiate with each other to determine it. In order to better complete the planning work, I will design the recent tasks and workflow.
first, the current task is mainly focused on products.
first, indoor and outdoor advertising design.
it is necessary to design the unified layout style of each store as soon as possible, including color tone, style, materials, furnishings, etc., so as to avoid confusion in the process of paving the market. The unified style is easy to form multiple visual impacts on consumers and form memories. Outdoor advertising should make the best use of window, so it is necessary to design a unified style of window advertising.
second, the design of community activities.
it is necessary to unify the booth design, banners, posters, colorful flags, Yi Labao, DM sheets and company brochures. In addition, the clothes, business cards, work cards and ribbons of the promoters should also be designed in a unified way. The display style should also be determined.
third, website construction.
the construction of enterprise websites. It mainly plays the role of business card, showing corporate culture and products, and internal communication.
construction of industry websites. Mainly plays a promotional role, using click-through rate to launch products and enterprises.
fourth, print media publicity
newspaper design and soft text publicity.
it needs to be staffed with one designer, one copywriter and one network administrator.
second, after the preparatory work is completed, it is the problem of matching the product launch.
1. formulation, implementation, monitoring and evaluation of product promotion activities.
second, the formulation and implementation of public relations activities, including the arrangement of soft and hard advertisements; Collection of manuscript pictures; Media contact, relationship coordination, etc.
third, the distribution of DM bills.
including newspaper clipping, road delivery, direct delivery by China Post, door-to-door distribution, exchange distribution with other stores, etc.
Third, design the activity flow (outline)
A and work distribution table
After the weekly activity plan is determined, make the work distribution table, personnel division list and time master control table.
B. On-site monitoring
Conduct on-site monitoring of each activity, make up for the missing or unexpected events in the preparation process in time, and take photos at the same time.
C. Closing the case:
Summarize each activity, hand in the closing report every Monday afternoon, and organize all the written materials and pictures related to the activity into documents and classify them for filing.
D. Request for funds
Fill in the request form four days in advance to get the funds needed for the activity in place.
E, fill in the gift requisition form three days in advance, go to the warehouse to find out the inventory situation, and fill in the item requisition form for the items used in the activity but not in the inventory to ensure that the required supplies are in place.
F, personnel management/personnel arrangement
Make statistics and arrangements for the staffing required for each activity, and put forward personnel support or ask for recruiting promoters. In addition, ensure that the performers and dispatchers for square activities and performing arts activities are in place.
G, venue arrangement:
Make reasonable arrangements for the venues required for the company's activities, avoid overcrowding and conflicts, and ensure that activities are held every week.
H. Equipment management
Reasonably allocate, maintain and test the equipment needed for the activity, and debug the required equipment in and out of the warehouse.
I. List of products
Fill in a list of products involved in each activity and submit it to the designer, including the name of the activity, production content, quantity, design requirements, copy, pictures, etc.
J, poster copy
Extract the content and theme of the activity from the planning case, and at the same time, give it to design and make posters.
K, venue layout
includes equipment layout, poster frame and background frame layout, signs and leaflets layout, and articles needed for activities.
L, cleaning up after the activity
after each activity, clean up all items related to the activity (including desks and chairs, poster racks, background racks, signs, leaflets, KT boards, etc.).
fourth, publicity planning and design (outline)
A, plan to make a publicity plan and media cooperation for each activity.
B, the manuscript preparation activity reports the original manuscript or image publicity manuscript, company and product publicity materials, etc.
C, reporter relations, coordinate the reporter relations of major media and maintain good cooperative relations.
D, please apply for media public relations expenses and gifts in advance.
E, data archiving (file table) includes: customer data; Manuscripts and materials that have been sent (original and photocopy materials); Project (collecting manuscripts or electronic texts for the project); List of journalists; Media materials; Advertising contract arrangement; Collection of advertising samples; DM collection; Information collection on relevant policies and market trends.
f. Production, registration, storage, signing, filing and financial submission of advertising contracts, and at the same time, making contract registration forms.
G, drafting of the broadcast draft. Draft the broadcast draft for all activities, including publicity information such as the name, time, place, manufacturer and content of the activities. In addition, design the popular broadcast draft for different holidays.
Fifth, the distribution process of DM sheets (outline)
A. Make a DM distribution plan to determine whether to distribute DM, how to distribute it and who to distribute it to.
B, determine the expenses distributed by DM and fill in the expense claim form.
c. Assign personnel and determine the location.
D, distribution supervision
E, distribution methods: road delivery, newspaper clipping, China Post, door to door, etc.
Sixth, the design process (outline)
A. Design scheme Make the design scheme after determining the planning scheme.
B, store layout holiday or large-scale activity store layout.
C, please fill in the payment form for layout.
D, cooperate with the marketing department to produce various pictures and materials related to sales.
E, cooperate with the execution of the activity to make the effect diagram of the venue layout, and submit it to the company for approval in time.
F, organize data and file all design drafts; Original manuscript signed and confirmed; Electronic text of design draft; All printed materials are filed.
g. determination of production process.
Seventh, plan the work flow
A. Plan the regular meeting in the first week of each month, make the activity plan for the next month, and arrange the implementation of this month's activities.
B, plan a regular meeting in the second week of each month to discuss the plan, and compile it into a book (activity plan, media plan, activity budget, design plan, production list, public relations plan and expenses)
C, approve it in the third week of each month
D, and submit it to the finance department before the fourth week of each month.