1. It must be easy to remember and understand.
Trademarks are labels for a company’s goods and services. They must be simple and easy to understand, and must not contain uncommon words, polyphonic words, or self-made words.
2. No bad associations
Trademark words all have good meanings and may or may not have practical meanings, but they must not have bad associations.
3. Combination of examination rules
One of the most important principles of trademark naming is that it must be combined with the national Trademark Law and the examination rules of the National Trademark Office.
4. Don’t use Internet hot words
Internet hot words have a life cycle, and their popularity is infinitely amplified by the Internet, and may even be abused, and will quickly disappear as the popularity subsides. Forgotten, generally not recommended.
5. Don’t stick to famous brands
Following famous brands is not conducive to trademark review, nor can you get rid of the feeling of copycat brands.
6. Try to make the trademark as unique as possible
When drafting a trademark name, you can search it on the Internet to see if it appears in large numbers. It is important to check whether there are peers using similar trademark names to avoid infringement.
7. Grasp the characteristics and highlight the key points
The trademark name is very short and can only show the characteristics of a certain aspect of the product, so it is necessary to grasp the characteristics and highlight the key points. Concentrate on displaying one's identity, technology, value, effects, etc.
8. Consider the psychology of the consumer.
Commodity has a certain consumer target, and naming must consider the psychology of the consumer to win. market.
9. The name should be aesthetic and meaningful
The so-called aesthetic means that the name has a vivid image and can make people have beautiful associations. Meaningful means that the name can contain more information.