There are many things in the name of a company, and there are also many meanings in the name. Regarding the name of the company, please give me some suggestions.
The company name is the face of a company and the first memory the company gives to customers. It is likely to affect the company's future growth and publicity strategies. A good name may not necessarily bring huge economic benefits to the company. It may or may not give consumers and customers a good memory of the company the first time they fight. When they first hear the name, they may or may not be excited to learn about the company. Therefore, in the early stages of growth, it is particularly stressful to choose a name that may or may not be consistent with the company's culture, growth potential, and transaction scope.
So how do you choose a satisfactory name for your company? What kind of name does the company need to satisfy itself? Here are some of my suggestions, I hope it will be helpful to the public when it comes to naming your company.
Finally, the company name must comply with relevant national and local law enforcement rules, industry rules and prevailing customs at the trading venue’s corporate premises.
For example, mainland China has long paid attention to company names, so corporate packaging and advertisements must use simplified characters according to national laws, and traditional and variant characters cannot be used. However, some companies prefer traditional Chinese characters and variant characters, causing the same inconvenience. In addition, ignoring the customs and texts of the areas where the company trades and grows can cause huge losses to the company. There was once a mainland car company that suffered a big loss in terms of speaking. Their new products were not popular in South America, and in the end they had to remove all sales outlets in South America. Why? Because the name of the product they are launching there means "woman's private parts" in Spanish.
Second, the company’s name must conform to society and consumers’ cost outlook, and reflect the company’s responsibility to society. This is inherent beauty.
For example: Gome, Suning, Huawei, etc. Because only in this way can your company be recognized by society, be adopted by society, and achieve excellent social effects. Nowadays, many companies are doing better in this regard, such as Suntech Solar Energy, Hope Learning Club, etc.
Third, the company’s name must be easy to remember and pronounce. This may highlight the company’s characteristics and complement the company’s culture.
If a company's name is largely unknown, it must spend a lot of money and energy in the company's publicity and promotion to report to customers how our company's name is pronounced. Is it scary? Now Internet companies are the most outstanding in terms of easy to remember and read, such as: 163, 126, Zhubajie, Sina, etc. They are all very successful names. In addition, whether it can express the company's characteristics and culture is also a criterion for distinguishing company names. For example, "Tong Ren Tang", "Huairen Tang", etc., hearing their names not only reminds people of the traditional Chinese culture of "benevolence and righteousness" represented by them, but also makes people understand their treatment of patients and customers. Stand firm, and stand against your own labor.
Finally, the company's name must also consider the company's future growth and publicity needs.
If the company is positioned for global growth, it must choose a name that can be accepted by different cultures and speakers, such as Daydream, Intel, IBM, etc. If you want to grow in a specific industry, you must choose a professional name, such as FedEx, China Eastern Airlines, etc.
In addition, when naming the company, the following points should be considered:
1. The company name must not contain words that attack competitors. If the name of the company is "Weiman", you probably just want to express to others: Making customers happy is what we pursue, but you may have external ideas that make your company think: If your company is the only one that makes customers happy, People are happy, so what is our company? Then they will cooperate with you and your life will become difficult.
2. Don’t blindly seek the homophony of Chinese and English names. Because there are many differences between Chinese pronunciation and English pronunciation, although there are examples like Intel, which can naturally obtain homophony, and there are also examples, such as Lenovo, which use such strange methods to obtain homophony, they are all successful.
3. The name of the company’s external law shows the company’s transaction characteristics.
You have invested in a lot of expressions. Consumers know your company, but they don’t know what your company does. Then your confession will have a good result.