how to name the brand of water pipes?
The so-called brand usually has three meanings:
1. Identification of products and services.
2. Commitment to consistent experience.
3. Have a distinctive proprietary concept that helps sales.
only at the third level can the competitive advantage of enterprises be realized.
when the water pipe brand starts, the key step is brand positioning. If you want to position the brand correctly, you must find your own unique selling point. You can draw a triangle with three corners: customer demand, strategic advantage and competitive disadvantage. Only when small enterprises have clear selling points that can meet customers' unmet needs can they be small and broad, and weak and strong.
brand name strategy for water pipes
1. Conforming to brand core positioning
Any brand has its own core value and positioning, which is the basis of brand name, and then practical thinking and creativity should be carried out around them.
2. Differentiate from competitors
In China's small and medium-sized enterprises, it is easy for everyone to face the same problem in the early brand naming, that is, the homogenization of market products. This seems to be a common but urgent phenomenon. With the improvement of quality of life and the strengthening of people-oriented consciousness, there is no doubt that consumers require products to reflect their own personality. Therefore, if everyone is a "comrade", the brand will eventually sink into the people's Wang Yang sea. Therefore, for the brand name of water pipes, starting from the brand name, it is necessary to study and analyze the existing competitors in the market and distinguish them, so that they can be recognized, accepted and supported by the people.
3. Aesthetic personality in line with the target customer value
Some people say that the consumer market in China has entered the CLUB era, which means that every similar consumer group has its own organization, and they are all consuming the same brand almost identically. Naturally, they have similar aesthetic personality when they are active in similar sites. In fact, what we usually call market segmentation is to find target customers and study their preferences and consumption concepts.
Precautions for brand name of water pipes
1. The selected brand name should indicate the soundness and good business philosophy of the enterprise.
2. The selected name should include words or phrases related to the product.
3. brand names with negative images or meanings should not be selected for water pipe brand names.
4. Abbreviations or codes should be avoided as far as possible.
5. Choose a name that reviews the development history of the enterprise
6. Choose a brand name with a sense of humor
7. Choose an exciting or festive brand name.