You can ask it to change its name, which is considered an infringement and violates the "Trademark Rights"
1. Article 20 of the "Enterprise Name Registration Management Regulations" stipulates that "Enterprise Name Registration Management Regulations" The names used in seals, bank accounts, plaques, and letterheads should be the same as the registered enterprise names. The name plaques of enterprises engaged in commerce, public catering, service and other industries can be appropriately simplified, but they should be reported to the registration authority for filing. ”
1. The name of the store should be the same as the name on the business license, and can be simplified appropriately.
For example, the business license registered is “Business is booming store on xx Road, XX District, XX City”, and the name of the store is The plaque can simply read "Business is booming shop".
However, it is not allowed to change the name from "Business is booming store" to "Caiyuanguangjin store".
2. If it is a franchise store, such as "McDangdang", "Zhou X Duck", etc., the plaques outside the store can directly use these authorized brand names. It is not necessary to use the name of the original business license for exterior decoration.
However, “the name used in the company’s seal, bank account, plaque, and letterhead should be the same as the registered company name.”
According to the situation described, the business license should read “ Shenzhen ** Investment Management Co., Ltd. Jiafu Fuqiao Foot Bath Branch", but the signboard outside the store can use the legally authorized "Jiafu Fuqiao" name.
2. For a store name that has been successfully registered, the industrial and commercial department may require experience points to change the name under the following circumstances.
Article 41 of the "Enterprise Name Registration Management Regulations" stipulates that "If a registered enterprise name causes deception or misunderstanding to the public during use, or damages the legitimate rights and interests of others, it shall be deemed as Unsuitable business names will be corrected. "
Extended information:
(1) The trademark registrant has the right to use its registered trademark in accordance with the relevant provisions of the Trademark Law. No other person may interfere with the approved goods, product packaging or services or service facilities;
(2) The trademark registrant has the right to prohibit any other person from using the same or similar goods without his permission. Use a trademark that is the same as or similar to its registered trademark;
(3) The trademark registrant has the right to license others to use its registered trademark, and may also transfer its registered trademark to others. Such permission or transfer Must comply with legal provisions and perform certain legal procedures.
Methods of infringement
1. Using a similar or similar trademark to the registered trademark on the same or similar goods without the permission of the owner of the registered trademark;
2. Selling goods knowingly counterfeit registered trademarks;
3. Counterfeiting or making without authorization the registered trademark signs of others or selling counterfeit or making without authorization the registered trademark signs;
4. Deliberately providing facilities for infringement of exclusive rights to registered trademarks;
5. Causing other damage to the exclusive right to use a registered trademark of others.
Reference materials:
Baidu Encyclopedia-Trademark Rights