You need to pay attention to three points when choosing a brand name: 1. The brand name can be registered as a trademark. If you build a brand without a registered trademark, you can only make a wedding dress for others, so whether the brand name can be registered is the first principle. ; 2. The brand name is easy to pronounce and easy for the market to remember; 3. The brand name is in line with the market positioning and related to the product. Brand refers to consumers' awareness of products and product series. It is the brand owner's products, services or other advantages over competitors, which can bring equal or higher value to the target audience than competitors.
1. Brand names can be registered
Brand refers to consumers’ awareness of products and product series. It is the advantage of the brand owner’s products, services or other products over competitors. , can bring equal or higher value to the target audience than competitors. Consumers want to buy cost-effective products, and brands can tell them what kind of products are their first choice. If you build a brand but do not register a trademark, you can only make wedding clothes for others, so whether the brand name can be registered is the first principle.
2. Simple and easy to remember
Since the brand is spread among people, the name that needs to be remembered must be simple and easy to remember. For example, Apple is a simple and easy-to-remember name, but Dell is not; Wahaha is a good brand, but Robust is not. From here we can see what is a good brand name and what is simple and easy to remember.
3. In line with positioning
The brand name can allow consumers to remember our products and business. Then one day when a consumer needs to buy an item that happens to be our product, he can quickly think of us. The most taboo thing among them is that the product that consumers want to buy has been updated and cannot be purchased or our company no longer produces it. For example, jewelry brand is a big positioning. If we name a certain wedding ring as the brand, it will constrain the future development of the brand. Even if we later transition to necklaces and bracelets, customers who know our brand will only come to our store to inquire about wedding rings. Therefore, the brand name needs to be in line with the positioning and must be big, but not too big. A good name is a brand name that can support our future development and transformation.
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